The paper "Strategies for Achieving Goals and Objectives - Hbrain Limited " is a great example of a business plan. This study sought to analyze the business plan for Hbrain Limited. In so doing, it defined the following main objectives, namely: to achieve a competitive edge in the travel market through the adoption of internet technology, to maximize revenues, to enhance customer loyalty and retention in the face of global competition, to be the market leader in accommodation and to liaise with key stakeholders in the travel and hospitality industry in an effort to enhance tourism in the area. The proposed Hbrain Limited at first is to be located in Adelaide and Melbourne Cities in Australia.
The company projects that it will require two thousand square feet in both cities to run its business in an effective manner. It is hoped that Hbrain Limited will implement the set objective by pursuing a niche marketing strategy. Thus, the firm will tap the underutilized resources by segmenting the overall market, setting clear goals and objectives and positioning for the competitive advantage. In addition, the company will realize the set objective through value addition, boosting value addition through awareness, branding, promotions and campaigns.
The company shall divide its target market into local and international tourists. The local market will further be divided into young and the old. The competitors established in this study were mainly locally owned companies. Hbrain Limited believes in a strong leadership team that will facilitate the attainment of the set objectives. The Chief Executive officer will, therefore, provide efficient management, and also, determine the company’ s vision. The senior leadership team will also consist of two directors who will assist in the long-term growth of the company.
The company will strive to motivate its employees in order for them to carry out their duties enthusiastically and effectively. The financial section of the plan outlines a projected financial outlook on the first three years of Hbrain Limited. The proposed company has been subjected to the most rigorous analysis, and it can be concluded that it can be viable under all realistic scenarios. This plan demonstrates that the venture is a solid new business based on real and exciting opportunities.
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Boone, L 2011. Contemporary Marketing, 2013 Update. Ed: 15. Cengage Learning, London.
Bowhill, B 2008, Business Planning and Control: Integrating Accounting, Strategy, and People, John Wiley & Sons Ltd, West Sussex.
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Grunig, R 2011, Process-based Strategic Planning, Springer, New York.
Hall, R 2004, Strategic Planning for a Small Business, Infinity Publishing Company, West Conshohocken.
Hitt, M 2010. Strategic Management: Competitiveness & Globalization, Concepts: Ed: 9. ‘ Cengage Learning, London.
Kao, R 2010. Sustainable Economy: Corporate, Social and Environmental Responsibility. World Scientific, London.
Letchfield, T 2010, Social Care Management, Strategy and Business Planning, Jessica Kingsley Publishers, London.
Moate, B 2010, Managing a Small Business in Australia: The Complete Handbook, Allen & Unwin, Melbourne.
Lynn, J 2007. Start Your Own Business On EBay. Ed: 2. Entrepreneur Press, California.
Stutely, R 2002, The Definitive Business Plan: The Fast-track to Intelligent Business planning for executives and entrepreneurs, Pearson Education Limited, London.
Truitt, W 2002, Business Planning: A Comprehensive Framework and Process, Quorum Books, New York.
12.1 Appendix 1
Date of birth:
Leaning towards efficiency and effectiveness
Course: Bachelor of Commerce (Finance)
Institution: Leeds University
Year of Graduation: 2013
St. Peters Hall Resident (May 2009- present)
Training on time management, psychology and diversity issues
Served as a peer leader to incoming students
I have undertaken a leadership development program course under the sponsorship of Leadership International
Excellent communication skills, flexible, quick learner, reliable, time management and computer literate.