Essays on Virgin Australia Holdings - Social Corporate Strategy, Stakeholders Engagements and Competitive Advantage Case Study

Download full paperFile format: .doc, available for editing

The paper “ Virgin Australia Holdings - Social Corporate Strategy, Stakeholders Engagements and Competitive Advantage ” is an impressive example of the case study on management. Virgin Australia Holdings is a company domiciled in Australia. It is a company limited by shares and it was incorporated. (Chatfield, 2000: 141). The company was founded in the year 2000 where it became owned wholly subsidiary by the Virgin Group. Virgin Australia Holdings deals mainly with airline services. Its headquarters is in Bowen Hills, Brisbane. The company not only operates Domestic Operations but also International Operations Segments.

Apart from the introduction, this paper will look at the literature review used for this study. It will then analyze different key features of corporate governance of the company, its engagement with other stakeholders, and the ethical challenges the firm encounters with its current governance arrangements. The paper will finally conclude the study. Literature ReviewIn carrying out this study, works of different authors and scholars would be majorly relied on. The literature review used would be books, articles, journals, charters, principles, and policies. Virgin Australia Holdings by having a corporate governance framework has rules and regulations that govern it.

The rules and regulations are provided for under the ASX Corporate Governance Principles and Recommendations (2nd Edition, 2014). All the governance documents should comply with the Principles. Under the ASX Corporate Governance Principles and Recommendations, there are several other documents for governance that deal with the different key features of corporate governance. Some of the governance documents include the Board Charter, Nominal and Committee Charter, Code of Conduct for Directors and Senior Executives, Guide to Business Conduct, Nominee Director Protocol, Diversity Protocol, Audit and Risk Management Policy, Continuous Disclosure Policy, Shareholder Communication Policy, Safety and Risk Management Committee Charter, Risk Management Policy, Remuneration Committee Charter.

All these charters must comply with the ASX Corporate Governance Principles and Recommendations of 2014.

Reference

Annual Financial Records for the year ended 2014.

Aguilera, R. 2006. Global Rules and Private actors: Towards a new role of the transitional corporation in global governance.

Allen, B. Husted, B. 2010. Social Corporate Strategy: Stake holders Engagements and Competitive Advantage.

Corporate Governance Principles and Recommendations, 2014, 2nd Edition.

Grimmson, M. 2014. The Fight for Australia’s Skies: Qantas versus Virgin Australia Holdings Limited.

Hermalin, A. 2008. The Role of Board of Directors in Corporate Governance.

Huse. M. 2005. Accountability and Creating Accountability: A framework of exploring behavioral perspectives of corporate governance.

Porta, L. 2000. Investor Protection and Corporate Governance.

Schiefer, A. 1997. A survey of corporate governance and ethics.

World Bank Group. 2014. International Finance Corporation: Corporate Governance. Annual Report.

Download full paperFile format: .doc, available for editing
Contact Us