Integrated Marketing Communication - Virgin Blue - Case Study Example

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… The paper "integrated marketing communication Plan at Virgin Blue" is a great example of a case study on marketing.... The paper "integrated marketing communication Plan at Virgin Blue" is a great example of a case study on marketing.... The low price strategy employed by virgin blue aims at making fares cheaper compared to traditional airlines and thus contributing to increase in demand and also encouraging consumers to switch from their preferred carrier to virgin blue carrier (Belch et al....

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… The paper "integrated marketing communication - the Vindolanda Trust" is a perfect example of a marketing case study.... The paper "integrated marketing communication - the Vindolanda Trust" is a perfect example of a marketing case study.... Indeed, this forms the basis of this integrated marketing communication plan.... This integrated marketing communication plan is targeted at attracting the attention of international visitors, aged between 22 and 55 years....

Source credibility refers to the quality of the perceived trustworthiness or reliability of the source of communication and how it affects the persuasiveness nature of the communication (Eisend 2006).... … The paper 'marketing Communications Issues ' is a great example of a marketing Assignment.... On the other hand, direct marketing, such as direct emailing, is more easy and convenient to use as the recipients may be requested to pass the emails....