The paper "Challenges facing Market Dojo" is a perfect example of a business case study. The market dojo is a groundbreaking e-procurement software company, located in the UK. The company emphasizes professional, affordable and intuitive e-sourcing software. The customers of this e-software are priced on-demand. Market dojo offers online solutions in a combination of easy-to-use products and best practices by professional procurement personnel. They have three solutions namely market dojo, category dojo and innovation dojo. Market Dojo, which is the focus of this paper, provides online auctions, RFQs and questionnaires (Sourcing innovation 2013).
Category dojo enables customers to compare, discover and find priorities for procurement. This reduces time wastage in compiling and managing category plans while cutting costs incurred during procurements. Innovation dojo helps users to request ideas in a supply chain, which serves as the link between procurement and Research and Development. Market dojo’ s e auctioning has so far enabled clients to save up to 25% with the e-auction solution alone. Business background Market Dojo is one of the youngest companies in the sector, with only five years of operation. It competes with other established players such as Ariba, Coupa, Bravosolution and Tradeshift among others.
The founders of the company, Nick Drewe, Nic Martin and Alun Rafique are all competent in their jobs. Rafique and Drewe worked as cost reduction consultants for about ten years collectively; they helped companies including Rolls-Royce, Meggitt, Tarmac, Asda and BP in reducing their risks and costs. They used managed e-auctions, supplier workshops, tactical negotiations and strategic sourcing of the respective supply chains (Sourcing innovation 2013). Nic Martin, a complex data analysis designer has helped companies such as Best Buy, Argos and Tesco.
The team of three offers a competitive advantage for the company against its competitors in the market due to their experience in the market as well as their expertise.
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