The paper "Innоvаtiоn or Newness through Ореrаtiоns Mаnаgеmеnt" is a wonderful example of a Marketing Case Study. The study of innovation through the lens of operations management gives a better understanding of the need for newness within the operation of businesses for sustainability and continued profitability. As a result, various activities are observed within the various departments of a business that affect its operations to ensure that the technology, information, and the skills of the workforce are up to date. The introduction of new strategies in such areas as customer service practices, products- in the case of producing companies- and business culture determines the uniqueness of such a business. The current customer-oriented approach among businesses is especially demanding in innovation because of the requirement of keeping the customers interested.
The sustainability of the competitiveness of a company in the long term is essential for the success of a business. The rapid changes in culture and technology and the globalization of the society are characterized by rapid changes in the needs of consumers. As a result, such companies that offer such products and services must put in more effort in staying updated to provide for the most recent needs and demands of their customers.
Failure to do so results in the failure of the business and difficulties in operations at the moment and in the future. That is because of the dynamic nature of society and the never-ending need for change, surprises, and improvement. Operations management is the term used to describe the use of the most effective business practices for efficiency in the operations of a business. Operations management is multidisciplinary and it is involved in the planning, organization, and supervision of activities related to production, manufacture and the subsequent provision of services to their customers.
The role of the operation management department within an organization is to ensure that the inputs and outputs of an organization are turned in an efficient manner. The company inputs are a variety and they include vary from human resources, technology equipment, and materials. Literature Review: Newness Viewed through the Lens of Operations Management There is a recent development in the role of enterprises whereby the sustainability and innovation of an enterprise are core strategies of the enterprise.
There is a rise in the popularity of enterprise development through innovations in the solution of different issues that arise within the organization. Innovation and newness are an integral part of most companies with the purpose of competitiveness and sustainability. The literature review focuses on Brazilian enterprises, three of them. The changing demands come from not only the customers but also the shareholders. There is a demand for the upgrade of company operations to incorporate the economic, social, and environmental operations that connect to the global supply chains.
For the sustainability of the interest in such products and services, the businesses must present them as if they were new with each presentation. That is because the stagnation of business operations results in boredom and also a slow turn when it comes to technology. The current era is led by innovation and the lack of innovation shows a lack of consideration for the market and the shareholders.
Machado, Carla Gonçalves, Edson Pinheiro de Lima, Sergio E. Gouvea da Costa, Jannis Jan Angelis, and Letícia Maoski Rocha. Studying Sustainability Process Implementation through Operations Management Lens. 2016. https://www.academia.edu/7689174/Studying_sustainability_process_implementation_through_operations_management_lens?auto=download (accessed 11 8, 2016).
Ohlrich, Keri. Analyzing Corporate Social Responsibility's Impact on Employee Attraction and Retention with a Focus on Generation Y. 10 3, 2011. http://gradworks.umi.com/34/81/3481200.html.
Yelp. Jamba Juice: Customer Reviews. 2016. https://www.yelp.com/biz/jamba-juice-san-francisco-11 (accessed 11 8, 2016).