The paper 'Advantages and Disadvantages of Starbucks’ Motivation System' is a perfect example of a Management Case Study. Employee motivation refers to the level of commitment, creativity, and energy that a corporation’ s employees apply to their work. Due to rapid globalization over the past few years, competition around the globe has become more immense; particularly for the service industry with identical products, and finding the best schemes of employee motivation has become an imperative concern for several managers. In the real sense, numerous methods and theories of employee motivation have surfaced, ranging from training and employee empowerment to monetary incentives.
The most vital point for the success of any company is the quality of services and goods it supplies, and also the right personnel to deliver these products. Therefore, it is important for organizations to motivate, train, and reward employees to make the best quality personnel. Starbucks Corporation is the most well-known chain of retelling shops in several forms of tea and coffee drinks. Starbucks’ motivation system has enabled the corporation to attract and retain motivated, loyal, and productive employees. Advantages and disadvantages of Starbucks’ motivation system Creativity and innovation Since the establishment of Starbucks, innovation has been a continuous value in the Corporation.
Howard Schultz, the chairman, and CEO of Starbucks initiated the place-like-home amid the office and the home, where employees gather around superior teas and coffees and development and research efforts with partners like PepsiCo. In 1995, Starbucks established the stores of the future teams to investigate the subsequent invention of store design. This team created four templates, one for every one of the four phases of coffee production, and blended colors, lighting materials, and scheme.
The team also developed the brave bar, which is a store inside a store for the supermarkets, or the office building lobbies, as well as doppio, which is a self-contained eight square foot room that is movable from one location to another. These innovations enabled Starbucks to considerably minimize the costs of store opening and equate them with the sales that every store format would permit. The product line of Starbucks was also the demonstration of its innovation capacities. Through innovation, the company has been able to offer a wide range of decaffeinated or regular coffee beverages, Italian- fashion espresso drinks, along with a broad selection of whole- bean fresh -roasted coffee.
In numerous organizations, workers with creative ideas don’ t express them to the management for the fear that their contribution will be ridiculed or ignored. Creativity and innovation is a useful scheme because it offers employees who know a product, service, or job the chance to utilize their thoughts to improve it. The authority to create motivates workers and benefits the corporation in possessing a highly flexible workforce, wisely utilizing the experience of the employees, and increasing the exchange of information and ideas among departments and employees.
These improvements are also essential in the creation of openness to change that might offer the corporation the capability to rapidly respond to market changes and maintain a position in the marketplace. Employee involvement and empowerment During the initial building years, the management of Starbucks management was passionate about the significance of pleasing their customers. Workers were coached on going out their way, taking valiant measures where necessary, and to make sure that customers were completely satisfied.
Workers were also persuaded to speak out their minds without the fear of reprisal from senior management. Senior executives required workers to be vocal on what Starbucks Corporation was doing correctly, what it wasn’ t doing correctly, and what reforms were required. The management needed workers to make contributions to the procedure of developing Starbucks into a better corporation. Involving workers in policy changes and decision that affect their jobs, whilst empowering ten to be highly independent, largely improves morale.
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