Essays on Implications of Sustainability for Current Business Models Literature review

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The paper "Implications of Sustainability for Current Business Models" is an outstanding example of a management literature review. According to a report by the World Economic Forum (2009), consumers are more often than not at a loss about the whole question of sustainability in a business (p. 4). In most cases, many consumers regard sustainability in business as a key component only during times when factors such as money, convenience and availability are lacking. This essay is based on the general relationship between sustainability in business and the general consumer industry.

In the essay, the general question of what considerations consumer industries should explore to develop sustainable business practices is explored. In order for this question to be appropriately answered, the essay is divided into four different sections, each of them containing different information as follows. The first section is concerned with the relevance of sustainability for business organisations. Several factors that make it necessary for business organisations to adopt sustainability are explored. This is done with reference to academic literature and theoretical developments in the issue of the business case for sustainability.

In essence, the business case for sustainability is driven by several factors. These include the need to increase sales, reduce risks and achieve long-term strategic goals. In the second section, the implications of sustainability on current business models are examined. This is done in relation to how sustainability affects different elements of current models used by manufacturing organisations such as value propositions, business infrastructure, customer relationships and supply chain management. Also, the effect of sustainability on these elements is presented in terms of the extent to which business organisations may be required to make changes in order to meet the requirements of operating sustainably.

These charges vary from simple improvements on existing business models to the development of completely new models of doing business. In the third section, the relationship between sustainable business strategies and long-term profitability and survival of business organisations is examined. The primary question addressed is whether there is a need for business organisations to develop sustainable business practices as a way of guaranteeing their profitability and survival in the long-term. In the last section, an analysis of the impact that the adoption of sustainable business practices has on consumers is presented.  

References

CIMA (2010). Incorporating ethics into strategy: developing sustainable business models. Retrieved 2 April 2014, from http://www.cimaglobal.com/Documents/Professional%20ethics%20docs/Incorporatingethicsintostrategyweb1.pdf

Covey, F. (2010). Execution-focused leadership: Balancing short-term survival with long-term sustainability. Retrieved 2 April 2014, from http://www.pwc.com/en_us/us/people-management/assets/execution-focused-leadership.pdf

Doane, D., & MacGillivray, A. (2001). Economic sustainability: The business of staying in business. Retrieved 2 April 2014, from http://projectsigma.co.uk/RnDStreams/RD_economic_sustain.pdf

Earthsense (2009). The corporate reality of consumer perceptions: Bringing the consumer perspective to CSR reporting. Retrieved 2 April 2014, from https://www.greenbiz.com/sites/default/files/document/GreenBizReports-ConsumerPerceptions.pdf

Economist Intelligence Unit (2011). The sustainable future: Promoting growth through sustainability. Retrieved 2 April 2014, from http://www.enelsustainabilityday.com/wp-content/uploads/2011/02/sustainable_future_english.pdf

Fernando, R. (2012). Sustainable globalisation and the implications for strategic corporate and national sustainability. Corporate Governance, 12(4), 579–589.

Girotra, K., & Nettesine, S. (2013). Business model innovation for sustainability. Retrieved 2 April 2014, from http://www.insead.edu/facultyresearch/research/doc.cfm?did=52400

Hussen, A. (2012). Principles of environmental economics and sustainability: An integrated economic and ecological approach. London: Routledge.

IFC (2012). The business case for sustainability. Retrieved 1 April 2014, from https://www.cbd.int/financial/mainstream/ifc-businesscase.pdf

Luks, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: Potential negative effects of ethicality on product preference. Journal of Marketing, 74(5). Retrieved 2 April 2014, from https://archive.ama.org/archive/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing/TOCs/SUM_2010.5/sustainability_liability_potential.aspx

Nielsen (2013). Consumers who care and say they shall reward companies with their wallets. Retrieved 2 April 2014, from http://hk.nielsen.com/site/documents/NielsenGlobalReportConsumersWhoCareAugust2013.pdf

OECD. (2010). Guidance on sustainability impact assessment. New York: OECD Publishing.

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PWC. (2010). Green products: Using sustainable attributes to drive growth and value – sustainable business solutions. Retrieved 2 April 2014, from www.pwc.com/us/en/corporate-sustainability-climate-change/assets/green-products-paper.pdf

Raman, M., Lim, W., & Nair, S. (2012). The impact of corporate social responsibility on consumer loyalty. Kajian Malaysia, 30(2), 71–93. Retrieved 1 April 2014, from http://web.usm.my/km/30%282%292012/KM%2030%20%282%29%20ART%204%20%2871-93%29.pdf

Rompa, I. (2011). Explorative research on sustainable human resource management. Master Thesis, University of Amsterdam. Retrieved 3 April 2014, from http://www.hr-overheid.nl/binaries/content/assets/Publicaties/uit-hr-overheid/final-version.-thesis-on-sustainable-hrm.pdf

Salzmann, O., Ionescu-Somers, A., & Steger, U. (2004). The business case for corporate sustainability: literature review and research options. European Management Journal, 23(1), 27–36. Retrieved 1 April 2014 from, http://f2.washington.edu/fm/sites/default/files/Business%20Case%20for%20CSR%20Literature%20Review.pdf

Schaltegger, S., Ludeke-Freund, F., & Hansens, E., G. (2011). Business cases for sustainability and the role of business model innovation. Retrieved 1 April 2014, from http://www2.leuphana.de/umanagement/csm/content/nama/downloads/download_publikationen/Schaltegger_Luedeke_Freund_Hansen_Business_Case_Sustainability.pdf

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World Economic Forum (2009). Sustainability for tomorrow’s consumer: The business case for sustainability.

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