What Makes a Good Business and Charity Cultures? There is a theme in what makes a good business, which is understanding the elements behind proper marketing, understanding the customer and their needs, and having positive corporate social responsibility elements to serve the community and society better. The comments described the need for having a skilful and intelligent marketing campaign, and this could not be more true. Businesses, as described by the comments, require a structure and set of procedures that can adapt to changing market conditions. Businesses that rely on profitability stemming directly from customer groups would need to keep in touch with what is driving customer values and lifestyles so that it can create a better set of products or services with real value.
Marketing is one of the most fundamental strategies to build a positive brand and also maintain an ongoing knowledge base regarding changes in consumer behaviour. A good business is also driven by having an ethical approach and in showing customers its dedication to responsible behaviour. The comments described the need to reduce carbon footprints, whilst also ensuring that its reputation is positive in many different social and buyer groups.
Environmental policy, staff and procedures that are aligned with meeting environmental goals sends that consistent message that the business will do its part to help with reducing negative outputs such as smog, carbon dioxide, or simply the packaging waste that is associated with certain products. The company’s ethos, as described by the comments, and a unified team of professionals dedicated to meeting these goals is another element that makes a successful business. The comments also describe a good business as one that understands and obeys the rules associated with the government in the country of operations.
This is especially true when dealing with different cultural principles and values in the country where the business operates as they are almost always going to be different than in the home country. The business must abide by the different regulations related to labour treatment that are specific to the cultural and legal obligations. Failure to do this will likely result in lawsuits or fines imposed by the government for not being respectful and conforming to these regulations.
With many businesses today trying to expand quickly in order to succeed in competition with globalisation, this becomes more important in areas of compliance not only to avoid liability, but also to show local labour markets that the business cares about their social and governmental values. This was supported by the comments which described putting staff welfare as a top priority and also making its dealings transparent to all of the different stakeholders that support the business success. Cost monitoring is another element of what makes a good business, as described briefly in the comments.
There are many price increases occurring in the supply chain that are a product of oil price increases, labour wage improvements and the costs of distribution. A good business relies on profit in order to sustain its operations and also to achieve growth for competitive advantage. Failing to recognize cost-cutting measures could lead to overruns in budget in areas of marketing, inventory control, production and research and development. This takes away cash from the business that could be used to improve processes or even create better and more innovative products.
In order to be considered a good business, there must be a unified team that watches finances and attempts to operate in a lean production and purchasing environment. Since the comments described that a good business is always looking for new methods to improve products, keeping a watchful eye on costs allows for funds to be allocated to these efforts which will only make the business more profitable in the long run and satisfy its customers with better products.
Keeping in line with the comments, there are many factors that create good business practices. It is about being flexible, understanding the external factors that are building changes in buyer behaviour and competition and also adopting new technologies to make processes more efficient or even more profitable. A good business aligns internal strategy with staff in a way that responds efficiently to external market demands. Ever-changing environment creates the need for businesses to be adaptive and ready for change with a staff dedicated to meeting goals. Without these objectives, it could not be considered a good, quality business.
The comments seem to reinforce all of these factors. The most striking thing about charities is that they have a very strong focus on improving the well-being of the broader community and society as a whole. Earlier it was discussed about corporate social responsibility and the ability to create a positive reputation with customers, society and government. Charities do this not just as a single part of their business focus, it is the very basis of their objectives and mission which strengthens relationships and builds partnerships.
Charities, it seems, also have a much stronger focus on human resources through the process of developing talent so that they can be more dedicated and motivated for whatever social programme they are developing or launching. Much like the business, there is even a more powerful need for motivated staff in the charity because their activities are highly-publicized in media and are always under the watchful eye of the local or international community. This means that corporate social responsibility is even more important and the business must make sure training and development occurs so that staff and managers can be more valuable contributors when working with diverse cultures or governments.
As part of the charity focus, there is a strong focus on ethics whether working with environmental issues or even health services. The charity always has its own unique focus programme that requires dedication and social focus. Since many charities are receiving their funding through donations, it is even more important than in the for-profit business to stay transparent and show the charity’s dedication to their social objectives.
The comments describe a need for balance in the charity and what makes it so striking is that they manage to balance ethics, knowledge and transparency in a way that provides meaningful social value and gives the business a better reputation. The factors that create a quality charity make it even better than the for-profit business in terms of employment. This is an environment where people are dedicated to meeting the goals of the social programme and are given the training tools needed to become the best contributors possible.
As with the comments involving business and the importance of building a dedicated staff, having strong interpersonal relationships at the charity would build more trust with colleagues and managers so that the job becomes less like work and more like a family-oriented environment. With the business always being in the public eye, it is necessary for these cultural beliefs to be a part of the entire organization so that employees work together more effectively and can operate in team environments without a great deal of conflict. Being a part of an organisation like the charity makes the job more rewarding at the motivational and communications levels.
Even if not employed in this type of organisation, being a part of the charity environment as an external partner is more rewarding than the typical business since social needs and human value are commonly stressed. Any stakeholder involved with a charity, whether internal or external, will find increased value in the relationship whether employed or working alongside the charity.