The paper 'McDonald’ s Core competencies" is a good example of a management case study. The case presents numerous complaints from McDonald’ s customers about the inability of the global restaurant chain to offer ice services to its customers round the clock. To some customers, it is almost impossible to get Mcflurry and other ice products when one visits specific McDonald’ s outlets, especially during off-peak hours. McDonald’ s employees attribute the failure of their outlets to offer ice services to the difficulty associated with interrupting the machine heating and cleaning process in order to meet unanticipated demand.
One of the possible solutions to the challenge is the need to commence the cleaning process after the closure of the outlets. The other solution is the installation of supplementary machines that would be operational when the staff clean the main machines. In order to meet the demand for its products correctly, McDonald’ s should utilize demand-forecasting applications. As compared to Chick-fil-A and Wendy’ s, McDonald’ s targets customers from all demographics and employs sponsorships in its marketing and advertising strategies. McDonald’ s and Wendy’ s also strive to provide high-quality products at low prices to their customers.
However, Chick-fil-A adopts a higher pricing strategy for its products. Table of Contents Introduction Numerous complaints have emanated from McDonald’ s customers concerning the frequent interruptions of the ice cream services offered by the global restaurant chain. The complaints have elicited conspiracy theories as customers and other analysts try to determine the reason behind the frequent interruptions of the services. The constant report that the machine has broken down given to customers that visit outlets late at night implies other potential reasons behind the explanations. One of the theories states that McDonald’ s employees do not want to make the product.
According to some theories, there are specific outlets where the Mcflurry still works and offers the product to customers. The most convincing explanation, however, is the fact that McDonald’ s employees find it difficult to re-clean the machines following late-night orders after having cleaned the machines before.
Cardwell, J 2013, An In-Depth Comparison of Three Fast Food Industry Giants: How Chick-Fil-A Differs from McDonald’s and Wendy’s in the Growth from Humble Beginnings to Become Multi-Billion Dollar Companies (Doctoral dissertation, The University of Mississippi).
Jones, A 2015, ‘McDonald’s Tries To Win Back Key Demographics’, Market Realist. Available at: http://marketrealist.com/2015/01/mcdonalds-tries-win-back-key-demographics/
Mohamed, A 2004, ‘McDonald’s is rolling out a software system that will anticipate customer demand across thousands of European fast food…’ Available at: http://www.computerweekly.com/news/2240058399/McDonalds-gets-a-taste-of-future-demand-with-Manugistics-roll-out
Reynolds, R J, Spear, A, Stark, M, Walbridge, T & Watkins, R 2005, ‘McDonald’s Corporation’.
Steel Efficiency 2014, ‘The McDonald’s Success Strategy-How Can You Use It In Your Business?’ Available at: http://steelefficiencyreview.com.au/blog/mcdonalds-success-tools/
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