The paper "Why the Small and the Big US Universities Expected to Close Down in the Next Few Years" is a wonderful example of an assignment on education. Member Number Student Name Day and Time Room Number Tutor’ s name 1 @mymail. unisa. edu. au 2 @mymail. unisa. edu. au 3 @mymail. unisa. edu. au 4 @mymail. unisa. edu. au Finally, each member of the group is to rate the contribution of every member of the group to this assignment, including their own contribution, by completing a column in the table below, using the following scale: A. The contribution was above average for the group B. The contribution was average for the group C. The contribution was below average for the group D.
The contribution was substantially below average for the group Contribution rating: Member Number Rating by member 1 Rating by member 2 Rating by member 3 Rating by member 4 1 2 3 4 The General Manager in your company has a background in economics and has suggested that in your product category the brands with lower market shares will have higher average prices but as a Marketer Analyst, you might not agree. Data set 1 provides information on the sales of the detergent brands over a period of time. Do these data support the General Manager’ s proposition? Apply the principles of data reduction to the data for Q1 to build a reasonable argument to convince the General Manager about the correctness of your judgment. Data set 1 information clearly supports the general manager’ s proposition of the brands with lower market shares to have a higher average price.
From an economist's point of view, this may be the right decision to make, but in a market perceptive this may not be the case. The brands with lower market share ought to price lower than the brands with higher market share, putting a lower price on the brands will attract customers to the brand thus, increasing sales and enhancing its market share in the market. The principles used for data reduction in the data set 1 involve arranging the order by size, data presented in the form of tables, and this ensures the ungrouped data clearly seen.
The average method mainly used to put a price on brands and determine the market share of diverse brands. Using the principles of data reduction the data arranged chronologically from the brand with the least market share to the brand with most market share value.
Pricing the brands with less market share highly is not advisable in a market perspective since customers will not be attracted to purchase the brand (Edwards & Smith, 2010, p. 18). Economically the idea may be advisable, but the sales will highly be affected thus enhancing the fall of its market share even further. Therefore, to promote the brand with the least market share pricing them lowly will promote the brand increasing its market share. A brand with a large market share promotes sales, increasing the profit of the company.
The general manager, therefore, ought to embrace the data reduction method in pricing the brands to promote sales and enhance the growth of the market share.