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The paper “ Woolworth Limited - Business Strategy, Key Performance Indicator, Stakeholders, and External Environmental Analysis” is an affecting variant of case study on marketing. The manner in which different industries are witnessing competition has made it imperative for the different players to look into different factors which will help to improve their performance and ensure increased sales. This report will look to understand the manner in which the different external and internal factors need to be considered and looked into for helping the business to look into different avenues so that the business is able to get a better return.

This will thereby help to understand the manner in which the different factors have to be looked into so that the environment is controlled which will help to improve the overall performance of the business. The objective of the ReportThe objective of the paper is to look into the manner in which Woolworth has been affected by the external and internal environment. It also looks to presents the manner in which the company has adopted its strategy and the manner in which the strategy has been reflected in its vision and mission statement.

It also presents the manner in which the external environment is having an effect on the business working and the challenges that the business has to face in the future. This thereby helps to understand the different directions that Woolworth needs to work on so that the performance gets enhanced and the different areas that have been considered by the business. Company BusinessWoolworth Limited performs in the retail industry and has looked towards providing quality products to the customers at the lowest possible rate.

The company deals in various products from a broad range of groceries and non-specialized food lines, including fresh fruit and vegetables, bread and pastries, cigarettes, canned goods, toiletries, dairy goods, deli items, and cleaning merchandise. The company has looked towards penetration by providing the products at the most competitive rate and has looked towards increasing customer satisfaction by developing positive relationships in all directions. This has helped the company to grow and has even adopted a vision and mission statement which highlights the opportunity of growth Vision: Ensure customer satisfaction by delivering quality services Mission: To provide customers quality products at the cheapest possible rates The company has thereby been able to reflect its vision and mission statement in the strategy adopted by them which has helped the business to grow and ensure better reach for the customers. Business StrategyWoolworth’ s has looked towards a policy of increasing its penetration level as the company looks to offer various products to the customers at competitive rates and the rates are normally lower than offered by normal retailers.

The strategy of the company has been to offer the product to customers and look towards eliminating the middle man so that the products can be sold directly to the customers (Coughlan, Stern & Ansary, 2006).

In this regard the company has looked towards adopting a policy where they look towards improved training facilities to the employees, improving the logistics network so that the products are readily available, build brand awareness, and look towards transparency while dealing with customers. The company has looked towards following the same strategy and based on this fundamentals has opened stores over different regions which have helped to ensure that the unique proposition strategy adopted by the company provides the required return the business is aiming at.  

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