The paper "Organizational Change Force Field Analysis of Lakeside Hall Hotel " is a perfect example of a management case study. The hotel industry is among the growing industries globally, recovering from the effects of the 2008 global financial crisis. In this regard, industry reviews and reports indicate a growing profitability and earnings base, as hotels stabilize and acquire increasing consumer bases. Moreover, industry outlook forecasts indicate that the industry is bound to expand and increase its profitability in the future. However, despite this positive expectation, the global market is gradually changing with changing economic, political and social factors, likely to implicate and influence individual hotels growth and expansion.
Therefore, in order to counter these external environmental changes, it is imperative that the hotel industry stakeholders develop the relevant and appropriate development systems as a means to initiate their own change process as a proactive competitiveness retention measure. Nevertheless, Palmer, Dunford and Akin (2006, p. 23) noted that although change is an imperative crucial tool, a majority of the organizations face change resistance factors that slow down and derail such desired change process, a move that the authors note can only be resolved through prior against forces identification. Based on the above theoretical analysis, the report develops an evaluation of the Lakeside Hall Hotel and its need for change.
In this regard, the report conducts an organizational change force field analysis, as well as its SWOT internal analysis. Consequently, based on the established findings, the report develops change recommendations through which the organization can initiate successful and sustainable change processes. 2.0 Force Field Analysis As already discussed in this report introduction, an organizational force field analysis is a rationale tool through which the forces supporting and resisting a change process are evaluated.
In this regard, Hayes (2010, p. 42) stated that through such an evaluation process, organizational management develops a critical approach through which to strengthen and employ the factors supporting a change process, while developing strategies and approaches through which to counter and eliminate the forces resisting positive change development. Therefore, this report section develops a critical review of the Lakeside Hall Hotel features, offering a review of both internal and external factors influencing the proposed change process. 2.1 Change Support Factors 2.1.1 Customers Influence Fineman, Gabriel and Sims (2010, p. 45) argued that one of the key forces propelling changes in an organization in any given industry is the concept of consumer influence.
In all the organisations, apart from the non-profit organisations, the consumers form a critical component as they are the basis on which such ventures earn revenues on products and services supplied in the market. Therefore, meeting and satisfying the consumer needs lies as a critical key organizational functionality. In the case of the Lakeside Hall Hotel, the consumer influence as a change stimulate is evident in the growing trend on consumers’ dissatisfaction (Price, 2009, p. 36).
For instance, there have been increasing consumer complaints about the availability of phonographic materials in the organizational rooms, a complaint risking the hotel credibility and market brand position and image. Therefore, in order to counter these claims as well as protect against similar future occurrences, the hotel is motivated to change on its supervision and administration of the rooms’ management. Therefore, this report notes that consumer influence through complaints and needs change is critical change support and motivation factor on the Lakeside Hall Hotel.
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