The paper "Coca Cola Companie's Corporate Level Strategy" is a great example of a case study on business. This report seeks to provide an analysis of the Coca Cola Company, which is rated as one of the Top 50 Best Companies. The report will offer an analysis of the company’ s internal as well as external environment, which will be assessed to find out if it is in a competitive position or not. The report will also identify the company’ s corporate-level strategy and make recommendations on the area that has to be worked on to ensure the company remains effective and competitive.
All these will be based on workplace diversity of the company. History and Growth The Coca-Cola Company, headquartered in Atlanta, Georgia is a market leader in the retailing, manufacturing, and marketing of non- alcoholic beverage syrups and concentrates. The company is known for its major product Coca-cola that was invented by John Stith Pemberton, a pharmacist, in 1886. In 1889, Asa Candler first bought the Coca-cola brand and formula and later incorporated the company in 1892. Currently, the coca-cola company offers over 500 brands in more than 200 territories or countries and supplies 1.6 billion servings every day.
The company runs a franchised system of distribution dating since 1889. It only produces syrup concentrates which it then sells to different bottlers internationally. The Coca-Cola Company owns its anchor bottler Coca-Cola Refreshments in North America (Neil, 1995). Workforce diversity The coca-cola company centers on diversity. Its leadership on gay, lesbian, transgender, and bisexual equality is reflected both in its achievement of a hundred percent on the Corporate Equality Index (CEI) and its support for anti-discrimination legislation aimed at protecting the employees.
The company strives at creating a favorable work environment that offers all staff the same access to development, opportunity, and information. Diversity is an essential part of the company. This year, the company has been ranked number twelve on the DiversityInc list, while in 2008 it was listed number two out of the top fifty companies in terms of diversity. It was also named as the best company to work for in the United States. This was evaluated in terms of mentoring and training programs, employees’ benefits, educational opportunities, and work policies.
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