The paper "Nestle Company in Malaysia" is a perfect example of a business case study. Nestlé is a Swiss-based food and beverage multinational company. By revenue figures, the company ranks as the largest and leading food company in the world (Sengupta, 2012, p. 21). The report presented herein undertakes to evaluate the development and conduct a market analysis of Nestlé in the Malaysian market. As such, this report details the changing market dynamics of Nestlé in the Malaysian market with an emphasis on the company’ s profile, it’ s market penetration, and the scope of the company’ s future outlook.
This report is especially beneficial in predicting the company’ s future operations in the wider Malaysian market and offers fresh and valuable insights on market exploits in the larger Asian continent, guided by the fact that Malaysia has been on the fast track to becoming a major world economic player INTRODUCTION. With an annual Gross Domestic Product averaging at 6.6% increase annually, Malaysia has been one of the fastest developing countries in the Asian continent. The history of the Nestlé Company in the Malaysian market dates back to the year 1912 is where the company began in Penang (Zarnock, 2010, p. 16).
The company later moved to the country’ s capital of Kuala Lampur and successfully set up its first factory in 1962 and established its head office in the current day Mutiara Damansara city. The Nestlé Company penetrated the Malaysian market so effectively that in 1989, it went public and was listed in the Kuala Lampur Securities Exchange (Caslione & Thomas, 2009, p. 64). Since then, the company has made major milestones and opened seven other offices within Malaysia with a range of soft drinks products under the Nestlé label.
These include; Milo, Kit-Kat, Maggi, Nesvita and Nescafe. MARKET DESCRIPTION. Since 2001, the Malaysian soft drinks industry has been growing steadily. Malaysia is generally a hot country and as such, the popularity of cold soft drinks has recorded an upward trend, with the most enthusiastic consumers being young adults and children, a fact contributable to their active lifestyles.
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