The paper 'Business or Social Enterprise Issues' is a wonderful example of a Business Case Study. Yummy Deli is a locally owned restaurant set to become a global entity through a detailed artistic advancement of the company’ s representation. Yummy Deli will offer an assortment of tasty recipes at affordable prices coupled with alluring packages and ambiance. Yummy Deli provides a solution to the high demand for home-made fast foods designed for consumption type away from home but with a setting akin to the comfort that homes provide. The same food can be taken outdoors when window shopping or walking in the park.
In the current increasingly competitive market sphere, it has become hard to distinguish one fast food restaurant from the other. Our core aim is to launch one restaurant in a busy mall, possibly in well-known shopping malls in a major city. Soon after, efforts may be directed to further developing other retail centers in neighboring areas. Organization Structure Yummy Deli is a private company registered as a limited firm, with listed ownership 30% - Catherine Stark, 30% - Billy Bob, 20% - Brett Snow, 20% - Anthony Miles.
Both Catherine and Anthony have over 8 years of experience in food handling and the hospitality industry, and presently are part of the company’ s corporate employees. Catherine has experience in project management having worked for numerous multinational companies in the country. Anthony holds a BS degree with a major in Management and Information Technology. Before returning to the UK, he held different management positions in a US-based IT Company. Brett holds a doctorate degree from Harvard University, and is an enthusiastic entrepreneur; his current project is a high-end jewelry store.
Bob boasts a degree in Interior and Graphic Design from the renowned Institute of Creative Arts, with his ventures varying broadly from brand development to product innovation. He has worked for several reputable firms. Aside from the owners, there would be an appointed general manager and two assistants who will oversee other members of staff. SWOT Analysis Strengths Availability of strong products aided by great tasting meals focusing on food quality, affordable and healthy products, including the speed with which meals are prepared A well-built trademark tried out before complete execution.
The culture of fund trademarks is also accentuated A positive market environment with Yummy Deli offering a new edge in increasingly inert selling platforms Reduced risk of development as the product is currently in existence Small and easy risk growth taking a shorter time to sell, as well as low cost per unit It possesses a transferrable business model resulting from a comparison in tendencies and the country’ s traditions of fast-food retailing. Capacity to exploit the concept and trademark with brand and concept with extension through franchises among different market fragments Reduced risk of management because of an experienced group and the variation of expertise and skills which harbor the potential for wholesome results High-profit limits on meal produce that can be increased by bargaining for bulk buying contracts with wholesale retailers (Rai & Rai 2010). Weaknesses Inability to aptly defend the idea as food products cannot be accorded exclusive rights; this can be addressed by creating strong product awareness and instituting copyright on the system of complete quality and focusing on fast augmentation and acquiring prime areas of the intended market. The products on offer might be susceptible to deterioration over time, a situation that can be reduced by amplifying product diversification and improvement
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