The paper "Business Development Plan" is a good example of a Business assignment. Brookdale Center is a leisure and entertainment center, which was established by Jonathan Owen in 2001 and was completed in 2005. The focus of Owen was to provide a luxurious service center to the customers, but the results were quite different from the expectations. The sales were low and the quality of services was also not up to the mark. Moreover, the employees of the Brookdale Management Enterprise were also very disappointed due to the autocratic leadership style of Jonathan Owen.
The poor financial position and deteriorating services were forced the senior management to ask Owen to step down. Thus, Gloria Withington has taken the charge as a new managing director of the Brookdale center. Now, the key objective of Gloria Withington is to boost up sales and providing quality services to the customers. The team of strategy consultants has been called by Gloria to identify the main problems and their pragmatic solutions. The strategy consultant suggested some strategic options that have been described in this business development report.
Part A This section of the report explains the overview of the business and brief market analysis of Brookdale Center that will help to suggest and recommend different strategic options for Brookdale Management Enterprise. Overview of Business/Market Analysis Brookdale center is a leisure and entertainment center that provides a variety of services to its target market. Multiple facilities are being offered by the Brookdale management enterprise. The facilities include a sports stadium, cinema, leisure center, a big hotel of 100 rooms, stalls for farmers, outlets of various fast food, and many other entertainment facilities.
On the other hand, the Brookdale management enterprise (BME), that is handling the operations and functions of the Brookdale center. The employees of the Brookdale Management Enterprise especially young employees have any issues with Owen the managing director of the Brookdale management enterprise. The authoritarian leadership style has affected the morale of many employees of the enterprise that ultimately led to affect the overall performance of the Brookdale center.
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