The paper “ Aquarius Advertising Agency - Organizational Structure and the Role of Human Resources Management” is a breathtaking example of the case study on management. The case of the Aquarius Adverting Agency (AAA) raises a number of issues related to Human Resource Management (HRM). Aquarius Adverting Agency (AAA) is faced with many problems that need to be addressed as they greatly affect the delivery and operations of its services. These include: how hierarchy and bureaucracy, depending on the HRM structure, can help or hurt company operations (Ellman & Christou-Pezanis 2010). In this particular case we see how communication lines can be broken; professionalism, which refers to being obedient to one’ s line of specialty; the roles of organizational environment, internal and external; how the weight of multi-directional attention can affect strategic HRM. Here, we see how the company’ s operations are affected by the magnitude of the many services that they provide (Ellman & Christou-Pezanis 2010).
As a result, perhaps, there seems to be some sort of confusion in communication. 1.1 Issues/problems at AAAGenerally, this case raises questions on the place of traditional HRM structure in the modern world.
In spite of the AAA being a company in the modern world, there are still some old HRM elements. As such, it seems ill-prepared to deal with contemporary issues. For instance, the account executives are the ones who are supposed to mediate between clients and the company specialists, there are occasional cases where this communication protocol is broken. There are many cases where clients bypass the account executives and communicate directly with the specialists or account manager. Perhaps it is overtaken by the need to bypass bureaucracy and save time. Add environmental changes to this list and one sees the need for reorganization.
This would ensure not only the first response to environmental changes but also a more coordinated communication between the personnel in the company and the clients. These evident structural deficiencies fall under what Daft (2009) summarizes as: Poor decision-makingLack of innovative response to changing internal and external environmentsInterdepartmental conflicts, as a result of cross-purposes. As part of providing a solution to these problems, this report will:
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