Integrated Marketing Strategy Adopted by General Motors - Case Study Example

  Question 1 The strategy that has been adopted by the company of Mitsubishi Motor Sales of America Inc has helped ensure that the company is able to address the needs of its customers in a well managed and cost-effective manner.... It has been observed that the role of the system is such that the management ensured that there was the outsourcing of the calls greater segregation and categorization of the options from which the customers could choose from, and training of the employees in multiple areas so that greater flexibility could be adopted within the system (Birkin, M, 1994)....

It adopted most of the premises used in the planning and design schools as well as their key models.... It adopted most of the premises used in the planning and design schools as well as their key models, but the Positioning School concentrated more on the significance of strategies themselves rather than their process of formulation.... This provides a clear explanation of how the Positioning School adopted the name Strategic Management.... The Positioning School examines the analytical process of strategy formation....

… The paper "Key Elements of the Strategic Plan" is an outstanding example of marketing coursework.... The paper "Key Elements of the Strategic Plan" is an outstanding example of marketing coursework.... marketing Plan The marketing plan aims at ensuring that the company is able to venture into the market, sell a substantial amount of products to break even, retain customers and also reach out to more consumers in order to expand the market (Pulendran, Speed & Winding 2003, p....