The paper 'Aspects of Logistics Services between Supercheap Auto Retail Stores and Motorquipe Online" is a perfect example of a management case study. This report will present an analysis of various aspects of logistics services between two retail services. The services are online retail and in-store retail. These services are offered by two companies; Supercheap Auto retail stores and Motorquipe Online, all based in Sydney. Online retail has been on the rise with the development of the internet. On the other hand, there are goods that have to be traded in in-store retail.
Each of the methods has its own merits and demerits. However, the main objectives to be achieved are customer satisfaction and this is consistent for both online retail and in-store retail services. Analysis of the country’ s geography and population density revealed that there is a need to have more warehouses between DC and the end customer. Introduction Background For any retailing and distribution firm, the logistics in the handling of goods is a key aspect that has to be done efficiently. Often, customers require that handling of their goods be done in a manner that will justify their choice for the particular firm as their logistics provider.
This implies that the firm has to get its operations right for effective retailing and distribution of the goods. To achieve this, the firm has to deploy the best methods for management of the orders made by their clients as well as ensure that the customer service provided is the best. In addition, the distribution has to be done right by the firm. Order management varies depending on the type of retail that the firm uses.
The retail services that are offered could be online store retail or in-store retail services. In addition, proper execution of the services requires the use of various information system software and equipment. In either case, the choice for the information systems tool used for order management and the services provided have one objective of ensuring customer satisfaction in the type of service provided. In the case provided, the firm intends to merge both the in-store and online retail services chain. This will ensure the effective supply and distribution of car accessories and tools.
Amazon.com, 2013, Manage Orders, Accessed online on September, 5, 2013, from:
Australian Bureau of Statistics, 2013, Regional Population Growth, Australia, 2012, accessed on September, 6, 2013, from:
Commonwealth 2011, Economic Structure and performance of the Australian Retail Industry July 2011, Australian Government Productivity Commission, Commonwealth of Australia, viewed on
Fernie, J. & Sparks, L.,2004, Retail Logistics: Changes and Challenges, Kogan Page, London.
Kerwin, R., Hartley, S. and Rudelius, W., 2009, Marketing, 9th ed. Boston, MA: McGraw-Hill/Irwin, Chapter 16.
Linde Engineering, 2011, Packing, Marking and Shipping Instructions for Seaworthy Transport, Nutaa Barat Society, India.
Rao, S., Goldsby, T. & Iyengar, D., 2009, “The Marketing and Logistics Efficacy of Online Sales Channels,” International Journal of Physical Distribution & Logistics Management, Vol. 39, No. 2, pp. 106-130.
Reiner, G., Teller, C. & Kotzab, H., 2013, “Analyzing the Efficient Execution of In-Store Logistics Processes in Grocery Retailing—The Case of Dairy Products,” Productions and Operations Management, Vol. 22, Iss.4. pp. 924-939.
Tsay, A. and Agarwal, N. 2004, “Channel Conflict and Coordination in the e-Commerce Age”,
Production and Operations Management, Vol. 13 No. 1, pp. 93-110.
Wang, W. 2013, “Research on Logistics Distribution Networks of Online Retailers,” Journal of System and Management Sciences, Vol. 3, No. 2, pp. 51-59.