Xiaomi Chinese Smartphone Market - Case Study Example

… The paper 'Xiaomi Considers Expansion into the Indian smartphone market' is a great example of a Business Case Study.... The paper 'Xiaomi Considers Expansion into the Indian smartphone market' is a great example of a Business Case Study.... In a period of four years since its inception, the company has risen to become the third-largest seller of Smartphones in China behind the market leaders Samsung, Huawei, and Lenovo.... Using the Xiaomi Tech case study as the basis of understanding the company and complementing this understanding with further research form extensive library resources; this paper seeks to present an analytical discussion as to how appropriate the Indian market is for the launch of Xiaomi Smartphone (s)....

However, a company can use various strategies for price setting is skimming, which involves setting high initial prices to earn more revenue in the market.... This approach is used by the company to have their products appeal to the customers in the market.... Apple sets the prices of its products higher than similar products in the market.... Second, greater market diversity makes a company set different prices in different countries due to cost situations....

Also, the company had adapted to the new market trends, where consumers prefer products that are user-friendly, trendy, luxurious, and technologically superior.... As such, market segments that grew from Apple's strategies include those characterized by behavior bases, such as the effectiveness of product usage, as well as psychographic segments which are forged by lifestyles and values....

Currently, Samsung is facing stiff competition from quite a number of companies, including Apple, LG, Sony, HP, Microsoft, Techno, and chinese smartphone makers Xiaomi and Lenovo among others (Michell 2011, p.... Samsung has attributed the fall in its revenue and profits in recent times to the growing competition from other firms, such as Apple and the chinese smartphone makers Xiaomi and Lenovo.... These chinese smartphone makers have reportedly introduced a variety of smartphones that cost far much less than what Samsung charges for its products....

As of now, the company lags behind its rivals in the growth-oriented smartphone market.... Opportunities One of the major opportunities that Nokia can take advantage of is the growing smartphone market in the world.... China is the world's largest smartphone market with India and the United States coming second and third respectively (Ming 2017).... For 14 years, it was the leading telecommunications firm before its market capitalization dropped rapidly to 87%, and its credit rating went to the lowest possible level....