The paper "HBD Inc Students’ Consumer Behavior " is an outstanding example of a marketing case study. The research report is built with the purpose of evaluating the student customers and their general behavior in banking activities. The HBD Inc bank has developed market research on establishing service quality based on different levels of customers’ perception in regard to the business service they offer. The team involved has a role of designing a research approach, which gives the primary basis of analyzing data collected through the scientific developing questionnaire. The questionnaire is personally administered simple size of analysis by choosing a convenient basis from seven students all based in different countries. Research findings indicate that the customers’ perception in all countries differ but the highly scoring parameter is revealed to be the tangible area, for instance, employee presence of ATM and parking facilities for customer use, while the lower parameter involves competence areas.
The research to reports on the necessary recommendations which can possibly be worked on in providing solutions that the HBD Inc bank management has to put in place to achieve the desired quality in the presence of customer perception. Introduction In service industries, worldwide, the subject of service quality remains a critical one as the business try hard to maintain a relative advantage in the marketplace.
Since financial services, particularly banks compete in the marketplace with generally undifferentiated products and service quality becomes a primary competitive weapon (Trubik, 2000, pg 203). It is true that the structural changes have occurred in the banking sector with banks being allowed to involve in a greater array of activities allowing them to become even more competitive with non-bank financial institutions (Lasser, 2000, p. 78).
Increased technological changes have to a great extend influenced the financial institutions to rethink on way forward in concern to their strategies for services offered to both commercial and individual customers. Research Background Objectives With the purpose to investigate the precise factors that affect attitude and consumer banking behavior of two types of consumers. Claims made by Brijball (2004, pg. 88) reveals different marketing constructs related to retail banking consumers this includes marketplace segmentation, attitude, intention, preferences, student customers banking loyalty, banking selection choice and bank reputation among other customer satisfactory qualities.
One marketing contract relates to retail customers that have the attracted a plethora, the study exposes the reality on the patronization process of retail customers or reasons on the basis of how customers choose to bank with specific commercial banks. An extensive review of this pertinent literature by Liang (2009, pg. 53) suggests generations concerning the patronizing process of customers to have made a significant contribution to the literature on banking and selection criteria of the retailing customers. The studies reveal that the western countries raised the critical question as to the transportability of their results to other countries due to the differences in culture, political practice, legal settings and economical settings. Reasons Why Customers Are Looking For Services Elsewhere There is a new era of risk and opportunity, with customer students increasingly mobile and ever-more demanding.
Consumer perception is changing at a rapid rate, and banks are faced with threats of customers accessing some, if not all, of their services from other service providers, while similarly, banks work to find an increased opportunity on the market share.
Lack of customers confidence in the banking system has further pushed consumers to consider spreading their allegiances across a number of providers (Liang, 2009, pg. 67). For instance, almost a quarter of European customers holds more than two accounts with a second bank and one in ten sources more than two services from a third provider. However, the fact that three-quarters of student customers who use more than one bank have only one product with each of their other banks, suggests that customers are more likely to select a specific bank for a particular product.
The resource statistics point out an increased move from multipurpose bank to customer demand, in developing new specialist banking services.
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