The paper “ La Napoli - Cultural Issues, Problematic Symptoms, and Key Managerial Problems” is a bright example of a business assignment. La Napoli is part of Tom Brown’ s Restaurant Group in Hong Kong. La Napoli was developed due to the suggestion of Mr. Luigi Compio who approached the restaurant CEO with a proposition of developing a prestigious restaurant complex in Hong Kong shopping centers. Campio was a chef of Italian-American origin who wanted one final project to leave a mark in the cuisine world. Despite Campio studying Italian cuisine for a long time and having referred to as Master Chef, it did not play any role in making the La Napoli restaurant a success in Hong Kong.
Campio had spent most of his time in America and only did research trips to Italy. His trips to Hong Kong were when he went there with his Vietnamese wife. It is during his trips to Hong Kong and several visits to Italian restaurants that he realized a gap in the market. He got back to Tom Brown’ s to get the necessary financial backing.
After informal market research, he came to the conclusion that there was a gap to be considered in the Italian restaurant. This case study brings to the limelight the essence of understanding cultural settings before any kind of investment is done (Boella, 2000 p. 205). The La Napoli restaurant which was started in Hong Kong was a big flop under the leadership of Campio as the managing director. There was huge employee turnover and conflicts occurred from time to time. Cultural issuesCampio was more acquainted with the American culture as compared to Italian culture.
His orientation with the Italian culture was only when he did his research trips to Italy. He had not stayed in Hong Kong long enough to understand the culture of the people of Hong Kong. He had been there for a holiday with his wife and moreover, the research that he conducted was informal may not have presented enough empirical evidence to support the setting up of the restaurant in Hong Kong. The setting up of the hotel may not have been a problem but the way it was managed caused a huge problem.
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