The paper "Strategic Marketing Plan For Windows Phone 7 Smartphone" is a wonderful example of a case study on marketing. Microsoft Corporation is a leading software and technology company in the United States. The company is headquartered in Redmond, USA. It is the pioneer in software products for computing gadgets. To expand its markets even further, Microsoft Corporation in October 2010 launched its new brand Windows Phone 7 to the smartphone market. This is the leading competitive industry, which is growing at a sharp and persistent rate. Windows 7 is an operating system, which functions on a number of handsets.
Other Microsoft products vary from mobile phone software, browsers, and online services among others. At Microsoft, everyone is encouraged and stimulated daily by the way clients apply the software to determine creative solutions to corporate issues, create breakthrough concepts and remain linked to what is most beneficial to them. more than three decades ago, Microsoft started with a vision of making computers accessible on every desk and in each home. Currently, for over 1.5 billion individuals, the company has attained life has been modified tremendously.
Microsoft has assisted individuals and enterprises across the globe to unleash their entire potential through growing licensing, manufacturing, and helping an extensive variety of software goods for computing gadgets. Being an organization as well as an individual Microsoft Corporation values honesty, integrity, personal excellence, mutual respect, persistent self-improvement, openness, and positive self-criticism. The company is dedicated to its clients, associates, and has a desire for technology. They have to pride and work out through hardships to ensure its clients are getting the best in the market.
They are responsible for and accountable for their clients, partners, stakeholders, and workers through respecting their dedications, offering outcomes, and aiming at great quality provision. Evaluating marketing and its components Marketing is a fundamental operation for any ambitious enterprise. As per the 2007 report through the American marketing association, marketing is defined as the practice, collection of firms, and procedures for generating communicating, passing, and exchanging provisions, which have value for clients, consumers, stakeholders, associates, and the community at large. The above components may be discussed individually as follows: Communicating: This implies conveying information and reports on one’ s provisions and associated practices to the audience partners – clients prospects, consumers, employees, partners, advisors, leads, investors, and the press as well as all other individuals and companies, which have a role in their business and the community in general. One may likely apply any form of traditional and new media approaches to interact directly or indirectly with members of your audience.