The paper “ VAWMi TUNES - Marketing Strategy, Business Environment, B2B and Web Presence” is a meaty example of a business assignment. E-commerce may be construed to refer to the process of not only buying but also selling goods and services via the internet. Mostly, the internet users in this kind of business are the World Wide Web. In this kind of business, potential buyers log onto the seller's website, and shop from the catalog maintained in the buyer’ s website is something that can be said to be a virtual mall (New Age International, 1979: p5).
Once the buyer decides to buy, he will do so via electronic money transfer and thus it is the responsibility of the seller to ensure that the goods or services so purchased are safely and timely delivered to the buyer. Despite the security concerns in business transactions as far as e-business is concerned, e-business or e-commerce for that matter has continued to gain popularity by the day. Internet marketing is part of e-commerce and may be construed to simply refer to the marketing of goods and/or services over the internet.
Ever since the discovery of the worldwide web, there has been a shift towards internet marketing because of a myriad of reasons. First, the internet offers a low-cost marketing option as compared to other options. Secondly, the internet is able to reach a wider audience as compared to the other offline forms of marketing. Finally, the internet is a unique medium of marketing because of the interactive nature and thus it is able to not only provide instant responses but also elicit instant responses from clients and audience in general (Hofacker, 2000: pp89-93).
Furthermore, the hastily embrace of the internet has been a result of the alleged wider scope of internet marketing. The scope is wider because it involves both digital media such as e-mail and wireless media. It is also important to note the fact that internet marketing also involves the management of customer data which is digital and also an electronic customer relationship management (ECRM) system. In short, the internet has been able to provide the most workable solutions that have been lacking in other forms of marketing for a very long time, and thus the popularity of internet marketing is not coincidental.
8.0 Works Cited
Peterson K, (2009): Times a-changin' for Apple, online music, Seattle Times, retrieved on 27th May 2009 from http://community.seattletimes.nwsource.com/archive/?date=20030429&slug=apple29
Healey J, (2009): Record Companies like Apple System for Downloading Songs, Los Angeles Times, retrieved on 27th May 2009 from http://community.seattletimes.nwsource.com/archive/?date=20030305&slug=applemusic05
Business Week, (2006), McGraw-Hill, pp38-41
Baker J M, (2003): The Marketing Book, Butterworth-Heinemann, pp380-385
Hanson W, (1999): Principles of Internet Marketing, South-Western College Publishers, pp245-255
Hofacker C. F, (2000): Internet Marketing, Wiley Publishers, pp89-93
New Age International (1979): E-Commerce, New Age International, p5