The paper “ A FAST Campaign to Inform Public about Features and Attributes of Stroke” is a persuading example of a research proposal on health sciences & medicine. Stroke is one of the leading causes of death in the world over. In New Zealand, about 6000 New Zealanders are diagnosed with stroke annually. The few whose services are often left with a permanent disability. The study is in line is part of the FAST campaign which aims at raining awareness on signs and symptoms about Stroke. The study seeks to find out the best approach to maximizing public awareness of the FAST message and whether there is a more effective message for encouraging/raising public awareness other than the FAST message.
The study targets patient diagnosed with Stroke and the general public. To answer the research questions, the study will utilize a mixed-method research design using FGD, semi-structured questionnaires and Key Respondents. The study is aimed at giving more insight into the level of knowledge on Stroke related cases and finding how the best strategy towards sensitization of the same. Problem Background and Problem DefinitionStroke is considered one of the principal causes of death in the world over only after heart and cancer as well as other related illnesses (Banerjee, & Das 2006).
Global estimates of people suffering from stroke annually are 20 million out of which five million have no chances of survival except for five million who survive with long-lasting disability ( Raj and Rao, 2013, p. 233). Stroke is believed to be the third commonest root cause of mortality in developed countries including New Zealand (MOH, 2009), where it brings with it huge physical, psychological as well as economic burden on patients, families, relatives and the health institutions and society as whole (Strong, Mathers and Bonita, 2007).
The lifetime costs of the stroke on a yearly basis are approximated to be about $450 million in New Zealand (Brown, 2009). A systematic review of 56 strokes based research (Feigin, Lawes and Bennet, 2009) indicates that the age-adjusted stroke incidence rate in New Zealand is relative to the high increase when compared with the rest of the developed nations. It is approximated that about 6000 New Zealanders are diagnosed with stroke annually and close to 2000 deaths cases are as a results of stroke (Brown, 2009) out of the few who survive, about 20% stay in rest homes or private hospitals, about a half, reside outside institutional care centers, while a third (30%) lead their day to day lives independently (Feigin, 2005). One of the major reasons for the high rates of stroke-related deaths is low or lack of awareness risk factors and associated symptoms (Walker et al. , 2000).
The inability to recognize stroke simply means a delay in medical attention which can have tragic or catastrophic impacts that may even cause brain damage or death.
The New Zealanders’ inability to identify the symptoms of a stroke is particularly costing lives and lifestyles. In a study commissioned by the Stroke Foundation research to assess the general public’ s ability to recognize the signs of stroke and to act appropriately if a stroke is suspected. The study’ s findings were quite alarming as it was revealed that less than a third (27%) of New Zealanders could identify even one symptom of a stroke, and over a third couldn’ t make out any symptoms (Stroke Foundation, 2010).
These results are disturbing. Based on the foreground, awareness of symptoms is timely. Based on FAST awareness, efforts to enlighten, patients, families and the general populace about stroke symptoms could make a significant difference to the aforementioned grim statistics.