Advertising Essay Examples: Free Download | EssayIntl

Impact of Advertising on Sales Volume
The paper “Impact of Advertising on Sales Volume“ is a  persuasive variant on statistics project on marketing. Advertising is the technique used by companies to create awareness for their products or services or ideas, and market new products or services or ideas to new as well as potential customers. It has been an old art; as old as man. Keller (2005) argues that the need to advertise seems to be a part of human nature evidenced since ancient times. According to Kotler and Armstrong ...
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Mobile LED Advertising Trucks Company - Situation Assessment, Marketing Strategy, Monitors, Controls and Implementation
The paper “Mobile LED Advertising Trucks Company - Situation Assessment, Marketing Strategy, Monitors, Controls and Implementation“ is a  meaningful example of a business plan on marketing. The aim of the marketing plan is to introduce the new advertising company in Lebanon. The Mobile LED Advertising Trucks company will offer quality marketing techniques to its customers as it will be in a position to reach the target market. As such, the situation analysis presents the SWOT analysis, ...
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The Effect of Advertising on Consumer Behavior
The paper "The Effect of Advertising on Consumer Behavior" is a good example of a marketing coursewprk. Marketing is a key function of any business through which a business can be able to drive up sales and generate adequate revenue to cater for its expenses and realize a profit for its owners. The marketing mix is comprised of four key elements; product, place, promotion and price. Advertising is part of the promotional element of the marketing mix. Through advertising, a business is able to ...
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Advertising of Carlsberg Inc
The paper "Advertising of Carlsberg Inc" is an outstanding example of a marketing case study. Most beer brewing companies’ excellence flourishes and exists because of success in addressing market needs. These needs are a direct reflection of consumer behavior. Therefore they are considered as a vital component of any brewery’s endeavor. Existence of businesses primarily is geared towards sustainable and continuous identification of consumer needs then formulating response plans to resolve ...
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Marketing Metrics Widely Used in Academic and Professional Papers
The paper “Marketing Metrics Widely Used in Academic and Professional Papers“ is a  cogent variant of an essay on marketing. Measuring the performance of the business is central to marketing. To accomplish this, there have been several marketing metrics that have been developed as marketing measuring and evaluation tools (Ambler, 2003). The increased use of marketing metrics is due to the expectation that the prosperity of the business is possible if there are a clear direction and ...
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Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company
The paper “Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company“ is an actual variant of a literature review on marketing. Riggs, T. (2006) defines Marketing campaigns as the different ways used by a business to promote the products or services by enhancing awareness and attracting more customers by bringing them closer to the business. Developing and implementing a marketing campaign is costly, however, when the message is passed, and ...
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The Marketing Mix for ALTAS Company
The paper "The Marketing Mix for ALTAS Company" is an outstanding example of a marketing case study. The marketing mix is defined as a business tool often used by marketing professionals in promoting services and products. It is an important aspect in determining prices, services offered, goods sold as well as a business venue. In 1960, Professor McCarthy defined the Four ‘P’ model as a marketing theory. The model emphasizes on determining sales strategies and supply channels of services ...
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Effects of Message Modality and Appeal on Advertising Acceptance
    The paper "Effects of Message Modality and Appeal on Advertising Acceptance " Is a great example of a Marketing Case Study. The majority of these residents have families of around five members each. This boom is a result of the urban migration of the middle-class group. According to the City Growth Pan conducted recently, it is anticipated that the population will increase in the next three years. This is because of the high opportunities in urban areas with the stability ...
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Purchasing Decisions of the Consumers
The paper "Purchasing Decisions of the Consumers " is a great example of marketing coursework. The purchasing decisions of the consumers have usually affected factors that are outside their personal control, these factors also have both direct and indirect impacts on how the consumers consume products and live y. The consumers of any other products are faced with many external factors that affect they include, personal culture, household structure, and the groups that he or she associates with. The ...
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Sales Team Structure Roles And Rewards
The paper "Sales Team Structure Roles And Rewards" is a perfect example of a Management Case Study. Plan International was established more than seventy years ago. Plan International is known as the non-profit and non-governmental organization in the field of child development. The organization has its operations in more than 50 countries in the developing world. The operations are designed to provide empowerment to the local communities as a way of enabling them to deal with poverty issues as well ...
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Understanding Reference Groups in Marketing Communication
The paper "Understanding Reference Groups in Marketing Communication" is a great example of a Marketing Assignment. A reference group is a standard of comparison for an individual’s behavior or attitude. It is, therefore, in essence, a group to which one uses as a comparison point to their own actions and convictions. Reference groups are of three forms; aspirational reference groups, associative reference groups and dissociative reference groups (Smith & Haefen, 1997, p.53). Aspirational ...
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The Relative Impact of Marketing Research and Development
The paper "The Relative Impact of Marketing Research and Development" is a perfect example of a Marketing Term Paper. IKEA has been working in the industry since 1943 and is one of the major furniture dealers in the world. Being in the business for such a long period has enabled them to have the largest chain of furniture stores in the UK which deals in a variety of furniture, bathroom fittings, accessories, and kitchen fittings” (Company Website, 2012). The company has followed a policy of ...
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Modified Marketing Communication Issues
The paper "Modified Marketing Communication Issues" is a perfect example of a Marketing Business Plan. Vrroom has been existent in the foodservice sector for sixteen years with over 5 million servings sold in 2011. Recently they introduced a new liquid concentrate Bag-in-the-Box (BIB) system, for large volume requirements. Vrroom Beverage provides its customers with a great point of sale signage, cups, and product at a price that is far less than bottled drinks. Vroom Beverage is a healthy lifestyle ...
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Market an Australian Branded Wine Into a Foreign Market
The paper "Market an Australian Branded Wine Into a Foreign Market" is a wonderful example of a Marketing Business Plan. The major role of marketing in any business company is to enable a company to gain market leadership through understanding the needs of consumers and executing strategies that generate superior quality, value, and service. Marketing aims at building value-based relations with a company’s customers, as well as with various internal and external business units of a company. ...
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Marketing Plan Management and Small Business Growth
The paper "Marketing Plan Management and Small Business Growth" is a perfect example of a Marketing Case Study. Houzit is a chain of homeware stores based in Brisbane. As the name suggests, the chain deals with products that are used in-home care. The current marketing plan was prepared over one year ago and hence is not doing much to help the company achieve its objectives. Owing to the continued poor performance, the marketing manager was instructed by the CEO to come up with a marketing strategy ...
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Marketing Strategy and Multi-Channel Marketing
The paper "Marketing Strategy and Multi-Channel Marketing" is a wonderful example of a Marketing Assignment. The Coffee shop market has increasingly been on the rise with increasing numbers of coffee shops that have developed in the country. This factor leaves the legendary coffee shops with no other option but to match up the need of the market demand and supply. It is for this reason that the Gloria Jean’s coffee shops need exemplary market strategies so as to elevate its sales and improve ...
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Marketing Plan in order to Increase the Sales of Apple iPhone
The paper "Marketing Plan in order to Increase the Sales of Apple iPhone" is a perfect example of a marketing case study. In 1976, Steve Wozniak and Steve Jobs established apple and there relationship strengthened after Wozniak created building boxes to make free phone calls for long-distance successfully and this was a huge invention at that time. They then developed an apple computer 1 and later a van and calculators sales boosted the company as a whole. They concentrated on selling computers to ...
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Value-Based Marketing for Bottom-Line Success
The paper "Value-Based Marketing for Bottom-Line Success" is a great example of a Marketing Business Plan. Honda is a company that operates in a very challenging and competitive industry. In analyzing the environment whereby the company operates we have to look into Honda’s micro and macro environments. Honda microenvironment is comprised of suppliers, distributors, customers, and competition whose relationships affect the cost and quality of products. Honda relies on different suppliers who ...
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Marketing Plan for Apple IPad 2
The paper "Marketing Plan for Apple IPad 2" is a perfect example of a marketing case study. SWOT analysis is one of the most powerful tools used in strategic management, which identifies the strengths and weakness of a given product, and threats and opportunities in a given external environment. SWOT analysis provides helpful information to match Apple resources and capabilities in a competitive environment that the company operates. Proper identification of SWOT is important due to the subsequent ...
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Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia
The paper "Marketing Pan for Green Pizza Restaurant in Riyadh, Saudi Arabia" is a great example of a marketing case study. Green Pizza restaurant which specializes in pizza looks to ensure that they satisfy the customer through value in their offerings. (Kerin, 2005) To ensure this Green Pizza restaurant has ensured that the marketing strategy is developed in a manner which focuses on the customer and looks towards quality food and services. This helps to build strong customer relations which ...
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