The paper "European and American Ideals of Beauty" is a good example of an essay on social science. Beauty standards and ideals in the 19th Century were very different from each culture especially African, Asians and European/American. As globalization however continues to be on the increase, westernization has seeped slowly into each of the cultures and changed the ideals of beauty to be aligned with that of the European/ America.In Africa since time immemorial, big and curvaceous was the ideal beauty. African women were force-fed such as in Mauritania in order to become large and have body curves. Women that were skinny were regarded as sick individuals and hence not beautiful at all. All this, however, is changing as the ideal beauty merges with that of the western nations and skinny is now regarded as beautiful (LaFraniere, 2007). This is evident in the models in beauty pageants.