Essays on digital marketing

This assignment "Digital Marketing" shows that the world is rapidly changing, a thing that indicates a change in the needs and wishes of the consumers. When retailers discover a complex attitude from the part of the clients, they introduce new and varied possibilities to cater to all tastes.... The customers rely on the capacity of retailers to respond to needs that emerge from 21st-century living. The Digital Marketing strategy of sellers takes shopping to another level. Satisfying needs has never...

"Digital Marketing: Jawbone Digital Marketing Strategy Proposal" paper determines the efficiency and effectiveness of digital media platforms. The subordinate objectives are to evaluate measurements of Digital Media and to understand the relevance of digital media by the target market.... The fast-changing technological changes require any business or organization to adapt to new changes or face extinction. Jawbone faces stiff competition from Fit bit Force devices and Nikes Fuel band; which is currently...

The author states that the existing Digital Marketing strategy of McDonald lacks most of these three components. Therefore, in this essay, a recalibrated Digital Marketing strategy is proposed that will help McDonald engage its target market in a more efficient manner. ... In the proposed marketing strategy, a clear link between online and offline marketing strategy for McDonald has been identified. For example, customer earning loyalty points through playing McDonald themed games in social networking...

The essay "Digital Marketing Strategy" focuses on the critical analysis of the major issues in the Digital Marketing strategy. The establishment of a comprehensive Digital Marketing strategy is a critical factor for attaining organizational success in today's competitive business environment.... The purpose of this analysis is to propose an enhanced Digital Marketing strategy for GAME which is a UK-based gaming retail organization that commenced its operations under the ownership of The Game Group...

Primarily, the report 'Digital Marketing Group' provides a brief discussion about the business type of Dell Company. The importance of electronic commerce towards gaining competitive advantage is theoretically presented in the paper as well as the success of Dell Company towards the implementation of direct online marketing.... The Dell Company has benefited from the formulation of Digital Marketing. Digital Marketing can be considered as one of the important marketing element that helps an organization...

This case study "Digital Marketing Strategies" seeks to examine the ways in which the management of Domino Pizza will improve and sustain a high level of customer relations. Customer relationship management refers to the aspect of ensuring good associations with the clients.... This case study proposes that Domino Pizza should embrace online marketing and distribution platform, which is far less costly and effective. The digital tactics discussed in this study meet the SMART criteria and if well...

The work called "Digital Marketing- Digital Campaign" focuses on the fundamental planning concepts when developing Digital Marketing campaigns and to effectively develop a Digital Marketing campaign for Skyscanner. The author outlines planning concepts pertaining to Digital Marketing campaigns.... Digital Marketing has helped marketers in promoting their products and services through seamless technologies in a smart manner. Ryan and Jones (2009) believed that Digital Marketing is the use of electronic...

This paper ''Digital Marketing Channels'' tells us that different marketing approaches are available for online marketers including the use of mails, videos, and search marketing such as search engine optimization. In email Digital Marketing, the organization in question reaches out to the target market through email communication.... Several channels have been developed that have enhanced the presence of companies online. These include the use of search engine optimization, the pay per click among...

The paper "Digital Marketing Tactics" discusses that, unlike other websites, Cross –fit Burke has a section for blog posts where different members express their views and narrates significant experiences at the organization or with certain staff members of Cross- fit Burke.... Among the core marketing tactics of CrossFit Burke is their website, particularly designed to drive conversions. The Cross-fit Burke website has all the information potential clients need to know about the organization...

This essay "Digital Marketing Campaign" discusses Digital Marketing campaigns that have been discussed in detail in this document. Several areas of Digital Marketing have been looked at including the general goals for the campaign, strategic plan, and implementation time.... The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out how the Central Station Company can maximize the power of marketing to promote the company. Indeed, marketing...

The paper "Clarks Company Digital Marketing" describes marketing strategies and challenges. This paper outlines volatile market conditions, lack of financial flexibility as well as questionable planning and main aspects of Digital Marketing strategy.... That is why the firm has become one of the largest private companies in the United Kingdom with a massive global presence through the extensive employment of Digital Marketing (Jones, 2012 p, 192-193). Clarks has a massive digital presence in Europe...

The paper 'Digital Marketing Strategies' is an inspiring example of a marketing assignment. The organization is called Creating Better Futures and is based in the UK and Zimbabwe. Type of organization The organization is a charity organization run by volunteers in the UK and Zimbabwe.... The paper 'Digital Marketing Strategies' is an inspiring example of a marketing assignment. The organization is called Creating Better Futures and is based in the UK and Zimbabwe. Type of organization The organization...

This report 'Digital Marketing Techniques' has been principally focused to depict the advantages of Digital Marketing. The report will highlight Mobgets activeness towards the Digital Marketing techniques and the present market situation of the company.... The author states that the world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other. People are accepting the digital technology in order to communicate in...

This essay "Digital Marketing: Bagel Nash" discusses Digital Marketing objectives and strategies of Bagel Nash. The objectives can be achieved by adopting Digital Marketing mix tools and also by applying positioning strategy and targeting people of middle age group together with the youngsters.... Google analytics should be applied in order to assess the total duration spent by the customers on the Bagel Nash website. Socialbakers analytics must also be applied through which Bagel Nash would be able...

This essay "Clarks Digital Marketing" discusses Clarks as an international shoe designer, manufacturer, and retailer from the United Kingdom. Founded in 1825, the company has become international. It has over 1000 stores as well as franchises globally.... It also sells by third-party distribution. The international expansion has been made possible through the use of technology such as Digital Marketing where the company sells its products through online virtual stores. In recent years, the company...

The paper "Factors Favoring Digital Marketing" states that online marketing has been growing over the years especially for digital products like mobile devices and tablets among others. Many digital marketers have thus seen the shift in trend as an opportunity to promote their brands.... The traditional media is struggling to stay in the race of competition by the emerging new trends of portable devices available to consumers in the market. Thus, the traditional media is now transformed because of...

The essay "Digital Marketing Communications" focuses on the critical analysis of the major issues in Digital Marketing communications. Marketing involves communicating or informing the customers about the product to convince them to buy or use the good and or service.... With the increasing number of users in social media, marketing the club on social sites such as Twitter and Facebook will yield utility. It is found that in the university, all students have access to the university; thereby it is...

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. , 2013. Print. Arthur Lisa's book discusses big data as a topic that involves many individuals throughout the organizations. She argues that this fact is very essential and should not get forgotten whenever an individual is trying to make use big data in a purposeful manner. ... Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. , 2013. Print; Blattberg, Robert C, Pyŏng-do...

The paper "Digital Marketing Strategy" suggests that Footlockers and Singer22's Digital Marketing is highly effective given the professionalism that ensures that they are presentable, easy to see, and informative. However, there are a few improvements that can be made on both sites.... For a person having the first look at this site, they will probably have an impression of high levels of professionalism given the choice of some of the features of the site. The choice of theme and font used on this...

The paper declares some point of view on the place of the Internet in the modern life. The Internet has revolutionized the way in which organizations are conducting their business operations especially marketing activities. The rate of its users has increased by leaps and bounds.... According to the paper Digital Marketing technique has brought with it convenience and ease for the business as well as the customers. The Digital Marketing processes have to be incorporated in the company's overall marketing...

The paper "Digital Marketing Communications" describes promoting products and services through different forms of electronic platforms. Internet, mobile phones, social media, electronic billboards, radio, TV etc are considered as important channels of digital media.... Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides...

The author state that identity theft is a growing problem and one which, along with lost/stolen data, is receiving more and more coverage in the press. The author examines the effect this phenomenon is having on direct marketing now and could have in the future ... Identity theft is an increasingly growing problem that has made it to the headlines very frequently in recent times. In a survey of Computer Crime 13% of respondents had been the victim of identity theft in one year in the US. The survey...

This work "Digital Marketing - TaoBao" describes Taobao Company, the systems facilitating its existence. From this work, it is obvious about the opportunity of e-commerce development and rational use of information technology and internal and external resources in order to bridge the linkage between the buyers and sellers. ... It has the largest online marketplaces in the world with over 370 million users and more than 800 million products. It mainly offers online shopping in order to facilitate...

This is because it is recognised as the procedure to generate a relationship with the target customers so as to increase its total sales and net income. Along with this,... Only then, the total range of customers might be increased that may improve its position and competitive advantage in the market to a significant 636-645). Furthermore, in this age, both interactive as well as Digital Marketing is highly used in order to enhance the bonding within the customers and the organization. It is the...

A paper "Digital Marketing Concepts" claims that by 2008 Amazon had become a global brand with other 76 million active customers' accounts and order fulfillment to more than 200 countries. Despite this volume of sales, at December 31, 2007, Amazon employed approximately 17,000 employees.... ICT plays an important aspect in the business world. Digital platforms have overtaken conventional market places. Amazon.com was founded in 1994 by Jeff Bezos and began operations in 1995. Originally, the company...

"Individual Digital Marketing" paper contains the Digital Marketing plan of the company that focuses on the marketing strategy and framework where they can focus on specific areas with the right combination of product positioning, marketing mix strategy with excellent customer-centric services.... The company also has a sister company I Want I Want who sells toys to individual customers as well. The company is focused on rendering professional services to its customer base across the UK with the...

Digital Marketing holds an integral position in the success of retail business and as a result, many retail executives are enthusiastically investing in different digital... The increased dependency of retailers on the use of Digital Marketing channels has helped them to devise new strategies to expand their business and to target more Digital Marketing: How retailers can enhance their competitiveness using the world of technology? Background of the Problem: With advancement in technology, digital...

The research evaluates the relationship between Digital Marketing and communications. Information on social media and its impacts is enormous and has a lot of benefits that the company obtains from. Many companies operate so as to make more profits and expand their customer's base... The conclusion states that today social Media gives company chance to give information about new products, services and innovative ideas that can attract customers and demonstrates transparency. Overall, information...

The paper 'Digital Marketing: Opportunities and Challenges' looks at Digital Marketing, which is expected to totally transform marketing for a lot of companies for it gives marketers the opportunity to provide immediate, individualized information and services.... The author states that Digital Marketing control the one-of-a-kind and dynamic features of interactive media: shopping and purchases can be carried out online; services can be customized or personalized to suit individual customer; it facilitates...

The coursework "Interactive and Digital Marketing" describes aspects of effective marketing. This paper outlines interactive communication, aspects of individual engagement and social engagement, effective marketing, and pitching to a potential client.... Individual engagement is determined as the interaction between the client and the firm 'in a manner that the brand defines as meaning'. With regard to individual engagement, the Financial Times provides various approaches to engage an individual...

The paper "Digital Marketing - Murray International PLC" is an outstanding example of a marketing case study. This paper is aimed at enabling Western Murray investment trust with premeditated recommendations on how to appropriately plan their Digital Marketing growth by developing, maintaining, and attracting new customers on their digital stage.... The paper "Digital Marketing - Murray International PLC" is an outstanding example of a marketing case study. This paper is aimed at enabling Western...

The paper 'Digital Marketing: Good or Evil?' aims at critically weighing up both the positive and the negative attributes of Digital Marketing in order to conclusively take a stand whether it is good or evil. Digital Marketing is both good and evil depending on how it is carried out.... Profit generation in a business is a resultant outcome process that is achieved when good strategies and approaches are used to lure the customers into buying a company's product. Businesses invest a lot of resources...

This business plan "Digital Marketing Plan for Mysofa" focuses on the plan that would give the company the ease in terms of tracking the customer response and analyze the effectiveness of their marketing plan in real-time and opt for better strategies.... The Digital Marketing plan implementation would require constant up-gradation in terms of the product features so as to be more appealing to the customers, and even transmission of messages regarding some special offers should be fast and reach...

This essay "Digital Marketing and Measurement Model " discusses Digital Marketing and measurement model that have led to huge sales as illustrated in the Youtility chapter six, but it faces major challenges. The final document has portrayed the best strategy to improve the marketing strategies.... The author tries to show the importance of mobile devices and other applications that ensures easy access to goods and productions as a way of marketing their products. The chapter shows that mobile devices...

This essay "Direct, Interactive, and Digital Marketing" presents one of the management processes responsible for identifying, and meeting customer demands effectively and efficiently. Direct marketing, is a channel-agnostic kind of advertising that enables an enterprise to communicate to the client.... It uses techniques like cell phone text messaging, interactive consumer as well as emails to boost transactions between the vendor and the customer. However, Digital Marketing is a marketing strategy...

The essay "Digital Marketing in Sporting Industry" focuses on the critical analysis of the major issues in Digital Marketing in the 'Adidas Group' strategy for gaining a competitive market position. Customers, suppliers, and competitors as well as several other factors.... The global sporting goods industry has brands that reflect the passion for sports and sporting lifestyles of the people. Among these brands, Adidas is currently rated as the second-largest sports goods maker in the world and the...

The paper "Male Fashion and Digital Marketing" has determined that male fashion consumer is more responsive to Digital Marketing and the use of social media to promote goods. As more and more shoppers are utilizing social media, for instance, Facebook, Twitter, LinkedIn and MySpace.... Social media sites are superior to other advertising avenues since they keep information for every user; therefore, making sure that the marketing attains a retailer's particular target market. SNSs are a great platform...

This essay "The Benefits of Digital Marketing" deals with the innovative type of marketing. As the author puts it, technology has changed the way business is done in a big way. It has made it easier and cost-effective for organizations to conduct their business activities.... Digital Marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisements, computers, digital billboards, Smartphones, and any other devices...

The author of this study "EBay's Overall Digital Marketing Efforts" evaluates the marketing strategies which the company eBay resorts to. According to Marketing Week, eBay was established in September 1995 by Pierre Omidyar's in San Jose, California.... Pierre brought in Jeff Skoll and Meg Whitman, who made up an experienced team to form a strong and firm vision for the company (eBay is an organization that its mission is to help people connect). With up to 4.5 million likes on Facebook and over...

The paper "Direct Marketing vs Digital Marketing" critically analyzes the peculiarities and values of both direct and Digital Marketing in a real business environment. Direct marketing is defined as a database propelled and engaging process that communicates directly with intended consumers.... Direct marketing employs a variety of media and forms, i.e. direct mail, mobile, television, internet, newspapers, radio, hand-held devices, magazines, and catalogs. The industry has undergone quick expansion...

According to the research findings of the paper 'Shirts Locker Company-Digital Marketing', it is important to invest more in the media that will create more publicity. The more the media channels diversity the more accessibility and therefore the more the customer rise.... According to Csheing, Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital Marketing differs from traditional marketing in that it involves the use of channels and methods...

This assignment "Gloria Jean's Digital Marketing Strategy" discusses the company's online marketing that is not strong, improvements can be done so that the company can be at par with the Digital Marketing giants such as Starbucks.... The company should work hard to incorporate the people process into its system. Through this, the sales-related inquiries and customer-support inquiries that are inbound are made effective. The company should also introduce FAQ and feedback links on the website to improve...

This work called "Digital Marketing Strategies and Tactics" describes the Digital Marketing plan of Musclefood. The author takes into account the strategies for brand development, web advertisements, the visibility of the website, and brand to their target customers.... Momtaz, Aghaie, and Alizadeh (2013) considered the aspect of Digital Marketing as the next big thing in the business industry since the Industrial Revolution. In the contemporary scenario, firms are being urged to create their virtual...

The essay "Social Media in Digital Marketing" focuses on the critical analysis of the major issues in the role of social media in Digital Marketing. Social media offers a strong platform for marketing with Facebook, Twitter, and Instagram as some of the most popular tools for marketers.... We have chosen the three avenues for marketing a club in the university and the need to reach a wider audience and the need to ensure the effectiveness of the marketing are the rationale. One of the reasons for...

This report 'Digital Marketing Aspects of Musclefood' will focus on designing the Digital Marketing aspects of Musclefood for improving their marketing techniques. The existing website of Musclefood has been designed by focusing only on the product and service base of the company.... The author states that although the website included interactivity, it was limited to only few portions such as the primary promotional belt of the webpage. Also multiple tabs have been given for highlighting various...

The focus of the project is to get into the conclusion in respect with Direct Marketing. The concept around the globe has changed through the passage of time and a host of the different organization has taken the stride. The new concepts are being taken into consideration in Direct Marketing ... Since the time immemorial, the civilizations were being built up over trade and marketing and a considerable chunk of the human population would migrate constantly for trading purpose. Gone has those days....

In this paper "Internet and Digital Marketing Communications" we are going to consider three non-price differentiation strategies namely marketing communication, marketing research, and customer service in a scope of the particular company.... Non- price differentiation is a marketing strategy whereby one company is trying to differentiate or distinguish its services or products from competing services or products based on such attributes like workmanship and design. The company can also differentiate...

This case study "Digital Marketing Strategy of Samsung and Apple" analyzes Digital Marketing from the viewpoint of primary and secondary aspects. The primary aspects will be analyzing present opportunities for the organization. Secondary aspects will be analyzing the implementation plan.... The concept of integrated marketing communication has drastically changed in recent years. The effectiveness of print advertisements and television commercials has decreased due to the evolution of Digital Marketing....

The paper "Digital Marketing Strategies for Coca-Cola Company" discusses that although most of the Digital Marketing strategies are new to most consumers, most of them have been able to maintain the modern technology trend as they tap knowledge from the modern technological advancement.... Coca-Cola Company was established in 1886, became an international company in 1984 and doubled the number of its marketing destinations in 1960. According to Senker and Foy (2012), the expansion in business size...

The paper "Digital Marketing Plan for Bagel Nash LTD" major in providing a Digital Marketing plan for Bagel Nash Limited. It discusses the implementation of sound marketing strategies. Implementing a Digital Marketing strategy will highly contribute to the growth and development of Bagel Nash Ltd.... In the current age of technology, where customers have access to broad market information at any time, it is not easy for a business organization to grow and develop efficiently without implementing...