equity Essays Examples - Free Topics and Samples on equity

Differences between Equity and Non-Equity Crowd-Funding
The paper "Differences between Equity and Non-Equity Crowd-Funding" is a good example of a marketing assignment. Anytime the word crow-funding is mentioned, many people instantly start thinking of about the international internet-based platforms like Indiegogo and Kickstarter. These are some of the most famous platforms which have obtained and build their crowd-funding reputation mostly by funding social drives and creative developmental projects. At a time, they could even go the extra mile to fund ...
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International Equity Markets
International Equity Market Cross listing is the listing of a company equity shares in one or many foreign stock exchanges besides the domestic stock exchange. Companies have pursued this as a strategy of entering foreign markets. Cross listing is one of the key means with which capital markets interact at across the globe. Businesses that list their shares in foreign stock exchanges are propelled by several factors. First, cross listing enables firms to reduce their cost of capital. The ...
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International Equity Markets (slp)
INTERNATIONAL EQUITY MARKETS Stock market performance is fundamental to the general economic performance. Stock market is a market where the various shares of the listed companies are sold and bought. Stock market therefore enables companies obtain capital required for their investment decisions. Poor performance of a stock market as well determines the financial stability of the economy (Schoenfeld, 2010). Countries have therefore put in place regulations to ensure that their stock market performance ...
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Cathay Pacifics Brand Equity
The paper "Cathay Pacific’s Brand Equity" is a perfect example of a case study on marketing. Cathay Pacific is one of the oldest airlines company in the world. It is one of the few surviving full-service carriers from the Asia Pacific region, where a number of low-cost carriers have quickly captured the market. However, Cathay Pacific has held the fort by offering superior service quality and customer focus which is very important in a service industry like the airlines. While most other airlines ...
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Equity Analysis Report
Adobe Systems Equity Finance In the last five years, Adobe System Inc. has not had a seasoned equity offering. This has only been evident with other companies like PointCast and News Corp. (Source 10-K report) 2. Dividends and Repurchases a) Adobe pays dividends and the following information gives the dividends that the company has paid in the last five years. (GRSP monthly files) Dividends (%) 24 15 150 1000 50000 The dividend payout ratio for the company was 0.00% b) The stock purchases for ...
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Brand Equity - Coca-Cola Brand
The paper "Brand Equity - Coca-Cola Brand" is an outstanding example of a marketing article. In modern times, having a strong brand is one of the core missions of national and multinational companies. Multinational corporations are competing globally to position and present their products to segmented markets through branding. The company's brand helps the customers to differentiate massive goods and services offered in the market by competing companies within an industry. Today, companies with ...
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Brand Equity and Associated Metrics
The paper "Brand Equity and Associated Metrics" is a great example of a Marketing Essay. Organizations operate based on different fundamental requirements, but the most important aspect is the generation of revenues to the shareholders. The current business environment is very competitive, and marketing management understands the importance of employing different strategies and approaches to sustain the goals and objectives of the organization. Moreover, the objective of many organizations is to ...
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Deciding on the Equity Investment
The paper "Deciding on the Equity Investment" is a worthy example of an assignment on finance and accounting. Answer 1The major proportion of the investments related to the mutual funds comes from institutional investors including foreign institutional investors, banks and corporations. Apart from the equity schemes of the investors, the highest participation is made by institutional investors. However, retail participation is more towards equity.  From the graphical representation of the mutual ...
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Social Media Marketing and Brand Equity
The paper "Social Media Marketing and Brand Equity" is a good example of marketing coursework. The Global market landscape is continuously changing. In this case, over the last decade, the market operations have changed ad shifted from the mere use of technology to support operations, to the use of technology and associated ICT systems as the core business operational basis. To this end, a number of ventures have relied on the use and application of technology as the basis of creating brand ...
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The Equity Theory of Motivation
The paper "The Equity Theory of Motivation" is a good example of management coursework. According to Redmond, 2010, Equity Theory suggests that the motivational level of a person will always depend on what he/she to be fair when the same thing is compared to others. The application of the equity theory at a workplace it usually focuses on factors associated with employee’s work compensation relationship and also the efforts made by the employee to ensure that unfairness within the organization ...
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Coca-Cola Successful Brand Equity
The paper "Coca-Cola Successful Brand Equity" is a good example of a marketing case study. Coca-Cola is the world’s leading brand and most valuable brand worth billions of dollars and a household name. Coca-Cola has achieved brand equity through innovative ways of marketing that are known as total brand management. The main focus is the product quality which remains high quality with no room poor fluctuations. (Fabio albens, 12). The products quality of Coca-Cola remains high because no ...
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Brand Equity and Associated Metrics in Marketing
The paper "Brand Equity and Associated Metrics in Marketing" is an outstanding example of marketing coursework. Marketing experts have identified the equity of a brand as being among the most powerful of intangible assets that drive the value of a corporate (Lev 2005). Others are of the opinion that brands are representative of a company’s large assets, commanding about forty percent of a firm’s market value. In actual fact, it would be correct to consider the brand as the fifth most ...
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Choosing Brand Elements to Build Brand Equity
The paper "Choosing Brand Elements to Build Brand Equity" is a wonderful example of an assignment on marketing. Week: time & date Week 3: Friday, 18th September Introduction This week's lectures deal with Choosing Brand Elements to Build Brand Equity and Designing Marketing Programs to Build Brand Equity. The purpose is to provide a comprehensive idea regarding the process of introducing a product to the verge of distribution. Lecture objective

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Customer-Based Brand Equity Model - Nestle
The paper "Customer-Based Brand Equity Model - Nestle" is a great example of a marketing case study. Building a strong perceptual position is one way in which Nestle has been operating in the already competitive markets. The image of the company’s brand remains essential and one of the strategies that Nestle has adopted to align its products with current demands in the areas of operations. Just like its competitors, Nestle has been concerned with reaching even further improvements when ...
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Emirate Airlines Brand Equity Using Aakers Brand Equity Model
The paper "Emirate Airlines Brand Equity Using Aaker's Brand Equity Model " is a perfect example of a business case study. Brand equity is associated with the value a company has for having a well-known brand name and the ability of that name to generate income from products or services associated with a particular brand name. This paper discusses the Emirates Airline under Aaker's brand equity model. Brand equity can be studied from a cognitive psychological point of view which takes into ...
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Starbucks Brand Equity
The paper "Starbucks Brand Equity " Is a wonderful example of a Marketing Case Study. Starbucks has established a strong geographical presence globally and maintained a market share of more than 36.7 percent in the U.S. market. CBBE model can be applied to assess the progress that Starbucks has achieved in building its brand and examine whether the company has achieved success regarding efforts to build a strong brand. It is established that Starbucks has managed to maintain a competitive advantage ...
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Marketing Mix Elements and Brand Equity
The paper "Marketing Mix Elements and Brand Equity" is a great example of a Marketing Term Paper. Established in 2014, UNE Life was formed through a collaboration of services that were being offered at the University of New England and SportUNE. The main objective of UNE Life is to provide a reliable and streamlined approach to the delivery of services as well as facilities at the University of New England. UNE Life is focused on stimulating the on-campus activities as well as the general atmosphere ...
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Leveraging Information Technology - Equity Bank in Kenya
The paper "Leveraging Information Technology - Equity Bank in Kenya " is a good example of a marketing case study. To surmount the challenges that face any organisation it is important to embrace information technology. Consistent and reliable information that is both useful to customers and stakeholders require an investment in technological infrastructure. The competitive market in which business enterprises operate also requires embracing of Information Technology to ensure comparative advantage ...
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Learning Diary on Branding and Brand Equity
The paper “Learning Diary on Branding and Brand Equity" is an exciting example of an essay on marketing. Branding is an important case study in practical applications of cases wherein brands are underleveraged or the business strategy is at risk because of inadequate brand platforms. There are issues of bland branding that need to be dealt with and the fact that strategies are sometimes paralyzed due to a lack of priority among the brands is also a point to be noted. Brands are cluttered and ...
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Building Brand Equity for Red Bull
The paper "Building Brand Equity for Red Bull" is a great example of a term paper on marketing. Brand marketing for Red bull has undergone a broad evolution to build brand equity as an acceptable energy drink product. This aggressive growth was due to the company’s marketing strategy which was aimed at more customer satisfaction. Considering the fact that Red bull was new in the energy drinks industry, proper marketing strategies essentially attributed to its success. This was made possible ...
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