American Eagle and Ralph Lauren - Essay Example

First Last Number: 16 September Market Analysis Report - Women Business Suits STEP ANALYSIS OF COMPARISON BETWEEN TWO DESIGNER LABELS Name of Store. American Eagle Designer Label. Sustainable fashion at best price with dazzling collections Description of the Garments to be Compared. In this section, the women business suit will be mainly compared in the context of making this to be suitable a moderate price point with the intention of deriving varied positive outcomes and reaping several significant benefits. These benefits could be reckoned in the form of raising the profitability level in terms of market share, attaining superior competitive position as compared to others and ensuring long-term sustainability in the respective marketplace among others. Garment Details. While providing garment details about the selected product line of women business suit, it can be apparently observed that the global retailer i.e. American Eagle has already launched worldwide garment collection initiative in the form of promoting change management in the process. Garments including women business suits that are offered by the company to the global users usually associated with quality textiles and materials that can be recycled or re-worn. Types of Buttons Used. For the product line of women business suits, American Eagle mostly takes into concern the use of round bottomed buttons that are easier to handle for the women. Zippers Used. It can be apparently observed that American Eagle do not make better and greater use of zippers in its product line of women business suits, as this might become inconvenient for the users while executing the same. Linings Used. In terms of linings, American Eagle is witnessed to use dry-clean fabrics while making the business suits particularly preferable for the women. Stitching Details. From the available information, it could be ascertained that the stitching process of American Eagle relies on the fabrics that are used while producing the product line i.e. women business suits. Trim/Embellishments Used. In this similar context, American Eagle majorly uses mostly better quality of wool and dry-clean fabrics while trimming the business suits for the women. Price Point of the Garments. The price point of the garments used by American Eagle includes a reasonable one, which can be apparently observed through its target price of $11.04 with the market capitalization of US$2,588,580,800. Fabric Content of the Garments. It has been earlier mentioned that the fabric content of the garments that are used by American Eagle generally entails wools and dry-clean fabrics. Care Instructions. American Eagle provides a detailed care instruction about how to preserve the women business suits in a better way while offering the same to the users in its respective stores Source: (Umansky, “American Eagle Outfitters (AEO)”). Name of Store. Ralph Lauren Designer Label. While explaining the designer label of Ralph Lauren, it could be found that the company is involved into making attractive designs of its wide assortment of product lines including women business suits. Description of the Garments to Be Compared. Similarly, in relation to the above context, the garments that are mainly used by Ralph Lauren while designing women business suits will be compared with that of American Eagle. Certain images of the stated product line belonging to Ralph Lauren have been presented below. Source: (Ralph Lauren, “Citizenship Report) Garment Details. In comparison with the brand of American Eagle, Ralph Lauren uses less-costly garments for producing business suits for the women. Types of Buttons Used. Based on the above portrayed images, it can be apparently observed that the brand i.e. Ralph Lauren uses round buttons in its product line of women business suits similar to that of American Eagle. Zippers Used. In most of the business suits designed for the women, zippers have been used in this product line by Ralph Lauren, because of its wider acceptability amid the targeted populace. Linings Used. Identifiably, Ralph Lauren used attractive and less costly linings in its product line of women business suits for obtaining moderate level of price point. Stitching Details. The stitching procedure of Ralph Lauren is a unique one, as this involves making greater use of less-costly materials and attractive linen fabrics. Trim/Embellishments Used. In relation to this factor, the brand i.e. Ralph Lauren often uses rugged canvas facets and also crafted rich wool. Price Points of the Garments. Similar to American Eagle, the price points of the garments of Ralph Lauren could be apparently recognized as a reasonable one owing to the reason that the brand involved less-costly fabric materials and contents as well. Fabric Content of the Garments. The fabric content of the garments used by Ralph Lauren while making women business suits generally entails quality textiles and attractive design tools. Care Instructions. Similar to American Eagle, the brand i.e. Ralph Lauren also provide certain general care instructions to the users while offering women business suits to them in its respective stores. Source: (Ralph Lauren, “Citizenship Report) STEP 2 - DETAILING ABOUT HOW CAN GARMENT DETAILS CAN BE MODIFIED Prior to detailing a summary report about how the garment details on the selected product line i.e. women business suits to better suit a moderate price point, it is essential to acquire a brief idea about the moderate price point. From a theoretical perspective, a moderate price point is regarded as the procedure of pricing a product in such a way that it can compete with others based on existing demand as well as prevailing business market competition in the respective business. In precise, it can be affirmed that a moderate price point indicates reasonably pricing products with fulfilling the needs of the customers. It has become much essential for the modern companies to offer quality and appropriate pricing of products to the customers for the purpose of ensuring long-term sustainability in this competitive business setting (Apparel Search, “Clothing Labels Wholesale”). Similarly, in relation to the selected product line i.e. women business suits, it is also indispensable to make necessary modifications in its specific garment details in order to suit the above discussed moderate price point. It is projected that by making necessary modifications in the garment details on the selected product line, its acceptability would get increased by a considerable extent amid the customers in comparison with others. Moreover, apart from this, making appropriate and relevant modifications would also ensure determining the profitability level of the selected product like as per the desired standards (Apparel Search, “Clothing Labels Wholesale”). With this concern, the modifications of the garment details on the selected product line i.e. women business suits for better applicability to a moderate price point have been duly made based on varied significant aspects or attributes. These aspects or attributes mainly entail designer label, certain details about the respective garment such as kinds of zippers as well as linings used, stitching details, price points of such garment, fabric contents and care instructions among others. Based on the above conducted market analysis with specific reference to the brands of American Eagle and Ralph Lauren, certain modifications are needed to be made in the garment details on the specific product line to better suit a moderate price point. From a general standpoint, the notion of a moderate price point indicates reasonably pricing of the product lines that could meet the desired objectives of the organizations within a specific timeframe. It must be mentioned in this similar concern that though the designer labels of both the above stated brands relating to the product line of women business suits involve attractive features, excessive level of costs is expected to be associated with the same. In this regard, it can be suggested that the brands, in order to have greater control on their respective designer labels, they must focus on promoting the designer labels procedure as per the aligned needs and expectations of the users (Apparel Search, “Clothing Labels Wholesale”). From the perspective of varied garment details, it could be ascertained that the pricing points of the garments of American Eagle and Ralph Lauren are found to be a reasonable one from financial perspective. Thus, there lays the requirement of the stated product line i.e. women business suits of the respective brands to better match with a moderate price point for varied reasons. These reasons may entail controlling the operational costs and making effective decisions related to pricing of the product line. It is projected that the operational costs may arise while getting matched with the moderate pricing category. In this regard, there lay the necessity of adopting certain ways, so that the operational costs get reduced by a considerable extent. It is worth mentioning that such ways could be reckoned as focusing on the demand of the product line i.e. women business suits, determining the competitive edge of the already existing brands in the respective segment and assessing the degree of substitutability of the similar product line (Venkatesh & Mahajan, “The Design and Pricing of Bundles: A Review of Normative Guidelines and Practical Approaches”). It is expected that there is a greater reduction of the operational costs by taking into concern the aforesaid ways would certainly assist the brands to better suit a moderate price point with respect to the product line of women business suits. Works Cited “Clothing Labels Wholesale.” Apparel Search. 2015. Web. 09 May. 2015. “Citizenship Report.” Ralph Lauren. 2015. Web. 09 May. 2015. Umansky, Yury. American Eagle Outfitters (AEO). 2009. Web. 09 May. 2015. Venkatesh, R. and Vijay Mahajan. The Design and Pricing of Bundles: A Review of Normative Guidelines and Practical Approaches. 2009. Web. 09 May. 2015. Read More