Expert Marketing Topics & Digital Marketing Study Material 

When you hear the word “marketing” the four Ps immediately come to mind, i.e., product, price, place, and promotion. Therefore, the definition of the term can simply be reduced to those activities of an organization that revolve around buying and selling a product or service. The American Marketing Association more specifically defines it as creating, communicating, delivering and exchanging offerings that have value for customers, partners and the society at large. Studying to be a marketer will see you cover tough courses such as customer relationships, brand management, market research, budgeting and metrics amongst others. Accessing quality marketing study material whenever you need it is a sure way of beating the deadlock and also gauging yourself relative to other students around the world at your level. We’ve adapted to the needs of students who need marketing essay topics, sample essays, worked examples or even writing help on their assignments.

Our digital marketing study material is quite popular with learners, for the simple reason that the dynamics of trade and commerce have heavily shifted from the traditional office fronts and physical stores to online commerce and social media. We’ll provide you with comprehensive resources on SEO, web analytics, content marketing, social media marketing, PPC, conversion rates and affiliate marketing among other study resources…

Marketing Essay Topics Focus on Marketing Research

Marketing research is a number-driven process aimed at identifying marketing opportunities and problems. Collection and analysis of both primary and secondary data is necessary to identify key problem areas in the marketing chain through techniques of sampling, problem definition, analysis and interpretation of data and through other methods like case analysis. Our market research study material helps you achieve objectives such as:

  • Delineating the market research process.
  • Pulling research objectives from the marketing problem.
  • Techniques of primary data collection and where to apply these.
  • Calculating sample sizes for specific research problems.
  • Developing questionnaires.

Through our marketing research study material, you’ll also access sample essays, case studies and examples on:

  • Establishing market potential and developing a marketing research template.
  • Translation of gathered data to derive the solution for a research problem.
  • Preparation and presentation of a research report.
  • Segmentation research: How Apple’s strategy beats Microsoft’s.

Samples for Stock & Capital Markets Study

We have also worked on a variety of other material within the wider scope of marketing, sales, and investments. Examples of what we provide include:

Stock market study material: Price stability, financial markets stability, investment management and qualitative indicators of gains, trade and exchange rates, aggregation of markets, trade, financial instruments, statistical proximity etc.

Capital market study material: You can think of capital markets as dealing with long-term stock, typically invested for a year or longer, or securities that are backed with equity. If you are doing an MBA, this will especially come in handy for you. We’ve covered such topics as mutual funds, REITs, accounting principles in CM evaluation, the efficiency of capital markets etc.

We provide a lot more content for students looking for any academic help in marketing or investment courses. Talk to our experts today to get the best deals and the best quality, all wrapped up in one.

Essays for “Marketing”

Principles of Marketing, Market, Geographic, Demographic, and Psychographic Segmentation, Impact of Customer Behaviour on Sales
The paper “Principles of Marketing, Market, Geographic, Demographic, and Psychographic Segmentation, Impact of  Customer Behaviour on Sales” is an impressive example of an assignment on marketing. Marketing can be defined as an organizational function and a set of processes for communicating, creating, implementing and delivering value to customers.…
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How Mass Communication Media Impact to Culture and Society, Politics and Governance, Growth of an Individual
The paper “How Mass Communication Media Impact to Culture and Society, Politics and Governance, Growth of an Individual” is an impressive example of an essay on media. Mass communication media or simply known as mass media as “not just any other business” is a universal view that this essay will explore.…
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Identifying and Assessing Starbucks' CRM Program
The paper “Identifying and Assessing Starbucks’ CRM Program” is a worthy example of an essay on marketing. As a customer, I can tell the difference between ‘customer service’ and ‘customer relations’ when the service is personalized. I visit Starbucks at frequent, regular intervals, usually four or five mornings per week, and two or three afternoons or evenings.…
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Globalization and Marketing Strategies in Wine Industry, Marketing Plan for Australia's Casella Wines Pty International
The paper “Globalization and Marketing Strategies in Wine Industry, Marketing Plan for Australia’s Casella Wines Pty International” is a meaningful example of a case study on marketing. Casella Wines won the coveted Australian Agribusiness Exporter Award in 2004 for a record third consecutive year. Winning the award meant Casella Wines joined the few select companies in Export Awards Hall of Fame.…
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The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations
The paper “The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations” is a persuading example of a term paper on marketing. Today non-profit organizations are increasing but the increase in the number of organizations doesn’t match the increase in funds received. This is due to the fact that the younger generation is not willing to donate.…
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Interactive and Internet Marketing: Napster Brand of Products
The paper "Interactive and Internet Marketing: Napster Brand of Products" is a perfect example of a case study on marketing. The Napster case study is a real testimony on how technology can actually change the sale output of the business strategies. This is so given the fact that the old Napster was really running at a loss due to the low revenues it was generating.…
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Business Plan: First Choice Drive-in
The paper "Business Plan: First Choice Drive-in" is an amazing example of a case study on marketing. The drive-ins in Australia were popular in the 1960s and 1950s and only a handful of them have survived since then. However, some have been expanded and an example of which is the Coburg drive-in Melbourne which since been upgraded to accommodate three screens.…
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Feeding the Marketing Management and Planning Process
The paper "Feeding the Marketing Management and Planning Process" is a good example of a literature review on marketing. Before settling on the ideal marketing objectives to use in any organization, the marketers need to understand what the objectives really are, and their role in the marketing activities.…
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The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC
The paper "The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC" is a good example of a case study on marketing. ABC is a multinational corporation that manufactures and sells electronics globally. The company is one of the best performing firms in the electronic and mobile phone manufacturing industry.…
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Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program
The paper “Customer Loyalty and Relationship Marketing, the Benefits Associated with a CLRM Program” is a fascinating example of a term paper on marketing. The report is about a fictitious MA-TO Company which deals with manufacturing and distribution of computer as well as aim at determining the benefit of a CRM program and providing recommendations about a CLRM program for the company.…
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The Effectiveness of Service Marketing in Virgin Atlantic
The paper "The Effectiveness of Service Marketing in Virgin Atlantic" is a great example of a case study on marketing. It is with sheer amazement that I get to stare at the horrifying assorted items that you encountered during your flight on a fateful day. As a customer, you deserve to be angry at the grueling state of service that was delivered to you in spite of your love for our brand Virgin.…
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Coca-Cola Company's Situation Analysis and the Association of the Company with Olympics
The paper “Coca-Cola Company’s Situation Analysis and the Association of the Company with Olympics” is a breathtaking example of a research proposal on marketing. The Coca-Cola Company has just launched its Global 2012 Olympic marketing campaign on 29th September 2011. The marketing campaign is titled “Move to the Beat” and it is led by Mark Ronson, a British Grammy award-winning music producer.…
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Market Situation of Kodak-Camera Firm
The paper “Market Situation of Kodak-Camera Firm” is a breathtaking example of a case study on marketing. Kodak is a company based in the United States and carries out global business operations. It offers different types of imaging products as well as services. The company has been recognized as a leading organization in the development and production of new imaging products and services.…
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Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix
The paper “Eternal and Internal Factors That Influence the Decision-Making, a Decision Matrix” is an impressive example of a term paper on management. On a daily basis, people are faced with decisions some of which are small while others are big. However, people arrive at their decisions in different ways depending on various factors.…
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Customer Relationship Marketing in a Chain of Fast Food Restaurants Kentucky Fried Chicken
The paper “Customer Relationship Marketing in a Chain of Fast Food Restaurants Kentucky Fried Chicken” is a convincing example of a case study on marketing. Kentucky Fried Chicken (KFC) is a chain of fast-food restaurants operating globally and was established by Harland Sanders in 1952 and it one of the most popular fast-food restaurants worldwide.…
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The Performance of Mars Bars with Other Brands in Its Category Including Kit Kat, Twix, Snickers, and Nestle Gold
The paper “The Performance of Mars Bars with Other Brands in Its Category Including Kit Kat, Twix, Snickers, and Nestle Gold” is an impressive example of a case study on marketing. There is a management catchphrase that says, ‘what is not measured is not managed’. It is important for businesses to keep track of their performance in the long term in order to ensure continued success.…
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Service Product Marketing, Service Failure, and Recovery Experienced by British Midland Airways Limited
The paper “Service Product Marketing, Service Failure, and Recovery Experienced by British Midland Airways Limited” is a convincing example of a case study on marketing. Service failure and the eventual service recovery efforts in diverse service institutions have been cited as having adverse impacts on the level of consumers’ satisfaction in that particular organization.…
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Relationship Marketing Orientation of HSBC Bank
The paper "Relationship Marketing Orientation of HSBC Bank" is a brilliant example of a case study on marketing. HSBC Bank is a major bank. It operates worldwide. It has more assets than liabilities. It has its origin in the UK. They have a very high loan deposit ratio. This makes is preferred among customers. The ratio is as high as 90%. It has a good presence in Asia.…
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Carlton Hotel - Positioning Strategies, and Customer Service
The paper “Carlton Hotel - Positioning Strategies, and Customer Service” is a thoughtful example of a case study on marketing. Every organization is seeking new ways to continuously acquire, retain as well as increase business. This is due to the rising cost of losing customers. Organizations that provide services such as hotels require putting in place strategies for competitive marketing.…
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Marketing of Woolworth
The paper "Marketing of Woolworth" is an excellent example of a research proposal on marketing. Woolworth Limited was established in Australia in 1924 in Sydney. The Key principles adopted for Woolworth was that: “Every man, woman, and child needs a Handy place where good things are cheap”. This principle became the fundamental philosophy that has kept Woolworth within its vision.…
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Reading in Intergrated Marketing Communication
The paper "Reading in Integrated Marketing Communication" is an excellent example of a research paper on marketing. With the diversified adoption of technology in communication, marketing has since benefited from the same. Marketing has revolutionary changed from the traditional print adverts to electronic and online campaigns.…
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The Luxurt Colletion Hongta Hotel Shanghai Marketing Strategy
The paper "The Luxury Collection Hongta Hotel Shanghai Marketing Strategy" is a great example of a case study on marketing. Marketing is arguably the most important function of business in today’s contemporary world. The primary reason why marketing id deemed a critical function is that competing is getting stiffer each day in all industries.…
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Internal Factors Affecting Customers Decision Making
The paper "Internal Factors Affecting Customer’s Decision Making" is a brilliant example of coursework on marketing. Apparently, the customer is the most important stakeholder in a business. This is for the straightforward reason that, it is because of the demand created by the customers’ needs that an organization is in operation (Wright 2006).…
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The Effectiveness of Internet Advertising of Lorna Jane
The paper "The Effectiveness of Internet Advertising of Lorna Jane" is a perfect example of a case study on marketing. Lorna Jane is a retail store dealing with fitness inspired clothes and accessories. The company has exploited online advertising before and consequently, the company’s sales increased and they have expanded their stores across Australia.…
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Business and Marketing Planning - Planned and Emergent Approaches, Game theory, Scenario Planning, Effectiveness of Planned and Emergent Approach
The paper “Business and Marketing Planning  - Planned and Emergent Approaches, Game theory, Scenario Planning, Effectiveness of Planned and Emergent Approach” is a worthy example of a literature review on marketing. As time has led to globalization, a lot of things are changing dramatically and organizations have adopted strategies that are more flexible to achieve competitive advantage.…
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