Expert Marketing Topics & Digital Marketing Study Material 

When you hear the word “marketing” the four Ps immediately come to mind, i.e., product, price, place, and promotion. Therefore, the definition of the term can simply be reduced to those activities of an organization that revolve around buying and selling a product or service. The American Marketing Association more specifically defines it as creating, communicating, delivering and exchanging offerings that have value for customers, partners and the society at large. Studying to be a marketer will see you cover tough courses such as customer relationships, brand management, market research, budgeting and metrics amongst others. Accessing quality marketing study material whenever you need it is a sure way of beating the deadlock and also gauging yourself relative to other students around the world at your level. We’ve adapted to the needs of students who need marketing essay topics, sample essays, worked examples or even writing help on their assignments.

Our digital marketing study material is quite popular with learners, for the simple reason that the dynamics of trade and commerce have heavily shifted from the traditional office fronts and physical stores to online commerce and social media. We’ll provide you with comprehensive resources on SEO, web analytics, content marketing, social media marketing, PPC, conversion rates and affiliate marketing among other study resources…

Marketing Essay Topics Focus on Marketing Research

Marketing research is a number-driven process aimed at identifying marketing opportunities and problems. Collection and analysis of both primary and secondary data is necessary to identify key problem areas in the marketing chain through techniques of sampling, problem definition, analysis and interpretation of data and through other methods like case analysis. Our market research study material helps you achieve objectives such as:

  • Delineating the market research process.
  • Pulling research objectives from the marketing problem.
  • Techniques of primary data collection and where to apply these.
  • Calculating sample sizes for specific research problems.
  • Developing questionnaires.

Through our marketing research study material, you’ll also access sample essays, case studies and examples on:

  • Establishing market potential and developing a marketing research template.
  • Translation of gathered data to derive the solution for a research problem.
  • Preparation and presentation of a research report.
  • Segmentation research: How Apple’s strategy beats Microsoft’s.

Samples for Stock & Capital Markets Study

We have also worked on a variety of other material within the wider scope of marketing, sales, and investments. Examples of what we provide include:

Stock market study material: Price stability, financial markets stability, investment management and qualitative indicators of gains, trade and exchange rates, aggregation of markets, trade, financial instruments, statistical proximity etc.

Capital market study material: You can think of capital markets as dealing with long-term stock, typically invested for a year or longer, or securities that are backed with equity. If you are doing an MBA, this will especially come in handy for you. We’ve covered such topics as mutual funds, REITs, accounting principles in CM evaluation, the efficiency of capital markets etc.

We provide a lot more content for students looking for any academic help in marketing or investment courses. Talk to our experts today to get the best deals and the best quality, all wrapped up in one.

Marketing Examples

Global Production Network of Smartphone
The paper "Global Production Network of Smartphone" is a good example of marketing coursework. Globalization refers to the rise in the environmental scale of administrative, communal, and commercial connections. It led to the occurrence of Global Production Networks (GPN) due to the admittance to international markets by corporations.…
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IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict
The paper "IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict" is a great example of a marketing case study. Strategic marketing has been a fundamental managerial practice, which has not only been a source of competitive advantage, but also a key to the long term existence of a company.…
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Marketing Communication of Competing Brands - A2 Milk Company
The paper "Marketing Communication of Competing Brands - A2 Milk Company " is an outstanding example of a marketing case study. To increase brand sales and market share, A2 milk launched a campaign to drive these objectives. The milk is aimed to meet consumer-specific demands. Through the campaign, the company planned to sell category need, increase the level of brand awareness.…
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Hertz Company Marketing Communications
The paper "Hertz Company Marketing Communications" is a perfect example of a marketing case study. Over the past few years, the car rental business has significantly improved due to the increased international travel in Australia. Corporate travel activity within Australia has positively contributed to the expansion of company budgets on travel.…
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The Marketing of the Made In China Product in the World
The paper 'The Marketing of the Made In China Product in the World is a great example of a Marketing Case Study. The label, “Made in China,” is a label affixed in many of the Chinese products. It is a label for products made in China and transported for marketing outside the country. The label was initially represented as “Made in PRC.” …
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Ethical Consumerism: Challenges and Opportunities in Global Markets
The paper "Ethical Consumerism: Challenges and Opportunities in Global Markets" is a good example of marketing coursework. Ethical consumerism refers to the act of buying products are founded on the foundations of ethics in production and distribution. It refers to the act of doing what is right indirectly.…
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Main Entry Methods that Firms Use to Gain Access to Foreign Markets
The paper "Main Entry Methods that Firms Use to Gain Access to Foreign Markets" is a good example of marketing coursework. Internalisation process theory is the predominant explanation given about how firms enter foreign markets. The theory proposes that firms enter foreign markets incrementally, starting with exports and progressing ultimately to foreign-based production (Chen, Cannice & Daniels 2015, p. 134).…
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Red Rooster Entry into Indian Market
The paper "Red Rooster Entry into Indian Market" is a great example of a marketing case study. Started in 1972, Red Rooster is a fast food restaurant franchise born in Australia and valued by many people. While Australians are becoming increasingly mindful of healthy eating, Red Rooster has turned out to be a healthy and tasty choice. India is an ideal market for Red Rooster because it is the world’s second-fastest-growing economy and it is also the largest democracy.…
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Marketing Image of Trinidad Carnival
The paper "Marketing Image of Trinidad Carnival" is a good example of a marketing case study. The Trinidad Carnival is a Trinidad and Tobago annual hallmark event celebrated every Monday and Tuesday before the Ash Wednesday at the nation’s capital, Port of Spain. It has its roots in the French colonialists who brought in their culture and pomp into the Caribbean island country in 1783.…
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Marketing Communications Issues
The paper 'Marketing Communications Issues ' is a great example of a Marketing Assignment. Nonprofits can use public relations to promote events, call people to actions such as in the events of emergency at a lower cost, and more effectively. On the other hand, direct marketing, such as direct emailing, is more easy and convenient to use as the recipients may be requested to pass the emails. …
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Use of the Internet in Social Marketing
The paper 'Use of the Internet in Social Marketing' is a wonderful example of a Marketing Case Study. Several studies have shown that technology has impacted social marketing. There has been a great shift from traditional media towards the second generation internet-based applications. The users of the second generation applications have been able to control social marketing. …
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Logic of Marketing from Contextual and Relativist Perceptions
The paper "Logic of Marketing from Contextual and Relativist Perceptions " is an outstanding example of a marketing assignment. Gone are the days when customers always use to be at the receiving end and had to accept whatever was offered from the manufacturers. Down the timeline, the scenario has drastically changed.…
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The Establishment of the Collateralized Debt Obligations
The paper "The Establishment of the Collateralized Debt Obligations" is an outstanding example of marketing coursework. A few years ago many of the local councils have purchased a set of financial instruments which they were considering as the safe investments in the shape of Collateralized Debt Obligations (CDOs), but in reality that investment was a risky transaction as the returns associated with these investments was neither safe nor profitable.…
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The Extent of Leadership in Marketing
The paper 'The Extent of Leadership in Marketing' is a wonderful example of a Marketing Case Study. Leadership is the process of influencing others socially, by enlisting their aids and support so that a common task can be accomplished. According to Kruse (2013), leadership is not dependent on one’s position or seniority in the company, and therefore it is not management. …
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Why Multinational Companies Choose Different Entry Modes for Different Markets at Different Times
The paper "Why Multinational Companies Choose Different Entry Modes for Different Markets at Different Times" is a good example of marketing coursework. Today, due to increased globalization of business, more intense pressure has been put on most multinational companies to seek immediate entry into the foreign region, because markets are being integrated with each other.…
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Digital Marketing Presents Opportunities and Challenges to Organisations
The paper "Digital Marketing Presents Opportunities and Challenges to Organisations" is a good example of marketing coursework. The onset of digital marketing has been a commendable advancement in the field of marketing. Companies use marketing tools to reach their consumers and make sales. The current digital era has made marketing processes easy than it was prior to electronic integration.…
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Zaras Internet Marketing - Situational Analysis
The paper "Zara’s Internet Marketing - Situational Analysis " is a great example of a marketing case study. The development of an organization or international company is, therefore, defined by the success of the marketing strategies and competitive forces that it employs. Exploration of new foreign markets is a necessary and an almost inevitable strategy that almost every retail manager embraces.…
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Marketing Strategy for The Punk Magazine
The paper 'Marketing Strategy for The Punk Magazine " is a perfect example of a marketing case study. In today’s business world, marketing has gained a lot of significance and popularity than in previous years. The reason for this is that producers are constantly competing with each other to gain market share and increase their consumer bases.…
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How to Design Successful International Market
The paper 'How to Design Successful International Market" is a good example of marketing coursework. Businesses that are taking part in global trade in the 21st century have a real task before succeeding. The global environment is so competitive and participants require real and tested strategies to experience a breakthrough in the market.…
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Impact of Economic Rationalism to Consumers
The paper "Impact of Economic Rationalism to Consumers " is an outstanding example of marketing coursework. Due to the changing economic environment, many of the organizations are considering the best ways they can improve their competitive advantage. There are changes in the business environments which have impacted the operations of many organizations.…
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Jet Star Expansion into Chinese Market
The paper "Jet Star Expansion into Chinese Market" is a good example of a marketing case study. Economic advancements of Australia are taking a global perspective as major companies form mergers internationally. This is aimed at the exploitation of the global market after exhaustion of the local market coupled with the fact that there is high competition within a localized market.…
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Segmentation for Marketing Channel Design
The paper "Segmentation for Marketing Channel Design" is a good example of marketing coursework. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before and is not entirely sure of the occasions on which she will wear the cosmetics. She does not live near a big city. She is too poor to own a car but has a bit of extra money for a small luxury.…
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Role and Nature of a Marketing Plan
The paper 'Role and Nature of a Marketing Plan" is a good example of marketing coursework. The first section of this essay sets out to give clear discussions of what a marketing plan is, the relationship that exists between a marketing plan and a business plans and the uses of a marketing plan; the uses of the marketing plan will be divided into two broad categories that are the tactical use and the strategic use.…
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Why Samsung Is Successful in Meeting Its Business Objectives
The paper 'Why Samsung is Successful in Meeting Its Business Objectives' is a great example of a Marketing Assignment. Samsung is a South Korean company that has for so long dominates the market since 1938. The company sells various electronic appliances as well as technology such as computers, mobile phones, and televisions.…
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Relationship between Consumers and Advertisement
The paper "Relationship between Consumers and Advertisement" is a great example of marketing coursework. The aim of the essay is to establish a relationship between consumers and advertisers. Advertising is one of the very creative means of communicating with the customers and requires magnificent convincing power and excellent communication skills (Krugman, 2013).…
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