Expert Marketing Topics & Digital Marketing Study Material 

When you hear the word “marketing” the four Ps immediately come to mind, i.e., product, price, place, and promotion. Therefore, the definition of the term can simply be reduced to those activities of an organization that revolve around buying and selling a product or service. The American Marketing Association more specifically defines it as creating, communicating, delivering and exchanging offerings that have value for customers, partners and the society at large. Studying to be a marketer will see you cover tough courses such as customer relationships, brand management, market research, budgeting and metrics amongst others. Accessing quality marketing study material whenever you need it is a sure way of beating the deadlock and also gauging yourself relative to other students around the world at your level. We’ve adapted to the needs of students who need marketing essay topics, sample essays, worked examples or even writing help on their assignments.

Our digital marketing study material is quite popular with learners, for the simple reason that the dynamics of trade and commerce have heavily shifted from the traditional office fronts and physical stores to online commerce and social media. We’ll provide you with comprehensive resources on SEO, web analytics, content marketing, social media marketing, PPC, conversion rates and affiliate marketing among other study resources…

Marketing Essay Topics Focus on Marketing Research

Marketing research is a number-driven process aimed at identifying marketing opportunities and problems. Collection and analysis of both primary and secondary data is necessary to identify key problem areas in the marketing chain through techniques of sampling, problem definition, analysis and interpretation of data and through other methods like case analysis. Our market research study material helps you achieve objectives such as:

  • Delineating the market research process.
  • Pulling research objectives from the marketing problem.
  • Techniques of primary data collection and where to apply these.
  • Calculating sample sizes for specific research problems.
  • Developing questionnaires.

Through our marketing research study material, you’ll also access sample essays, case studies and examples on:

  • Establishing market potential and developing a marketing research template.
  • Translation of gathered data to derive the solution for a research problem.
  • Preparation and presentation of a research report.
  • Segmentation research: How Apple’s strategy beats Microsoft’s.

Samples for Stock & Capital Markets Study

We have also worked on a variety of other material within the wider scope of marketing, sales, and investments. Examples of what we provide include:

Stock market study material: Price stability, financial markets stability, investment management and qualitative indicators of gains, trade and exchange rates, aggregation of markets, trade, financial instruments, statistical proximity etc.

Capital market study material: You can think of capital markets as dealing with long-term stock, typically invested for a year or longer, or securities that are backed with equity. If you are doing an MBA, this will especially come in handy for you. We’ve covered such topics as mutual funds, REITs, accounting principles in CM evaluation, the efficiency of capital markets etc.

We provide a lot more content for students looking for any academic help in marketing or investment courses. Talk to our experts today to get the best deals and the best quality, all wrapped up in one.

Marketing Examples

Sydney Apple Company - Service Improvement and Expansion
The paper “Sydney Apple Company - Service Improvement and Expansion” is an intriguing example of the business plan on marketing. Outlined clearly in this plan is the strategic step that should be observed in order to enhance the effectiveness and productivity of the Sydney Apple Company. We as Sydney Company have high expectations of increasing our sales turnover and profit margins.…
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Cultural Differences between China and the UK - Salfordia Construction Company
The paper 'Cultural Differences between China and the UK - Salfordia Construction Company " is a good example of a marketing case study. Organizational culture enables the managers and employees of any given firm to understand the problems and challenges facing it, find solutions to the same, and implement them in a manner that promotes achievement not only for the benefit of the firm but for the benefit of the employees too.…
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Product Lifecycle and Marketing Mix, Integrated Marketing Communications
The paper "Product Lifecycle and Marketing Mix, Integrated Marketing Communications" is a great example of a marketing assignment. The aim of this essay is to bring out the importance of the marketing mix in every stage of the product lifecycle. The new sports drink product is Gatorade. It is in the development stage where it is in the process of being manufactured and not yet ready to be sold.…
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Contextualization and Value in Context
The paper "Contextualization and Value in Context" is a perfect example of marketing coursework. Contextual framing, in this case, is the act of putting an aspect from a certain point of view. Contextual frames are most probably built up during actual-world experiences whereby certain scenarios are knowledgeable and then influence individuals to perceive and predict certain aspects.…
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Product Life Cycle of the Marketing Idea - SportUNE
The paper 'Product Life Cycle of the Marketing Idea - SportUNE" is a great example of a marketing case study. When a business organization starts producing a product or service, it aims at making maximum profit from the activity by reaching many customers and markets as possible. This is aimed at improving profitability for business sustenance as well as coping with competition from similar businesses.…
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Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong
The paper  “Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong” is a thoughtful example of the research proposal on marketing. It is widely accepted that culture influences almost every aspect of human activity. One such view is put forward by Soares, who notes that “social sciences have long acknowledged cultural influences on human behaviour”.…
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The Success That Tim Horton Has Recorded in the UAE
The paper "The Success That Tim Horton Has Recorded in the UAE" is a perfect example of a case study on marketing. Tim Horton is a Canadian multinational coffee and donuts shop founded in Hamilton, Ontario in 1964 by Tim Horton and partner Jim Charade. In the past five decades of its existence, Hortons has grown to become a global brand operating in nine countries across the globe.…
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Event Planning and Management - Rock and Roll Rendezvous Motor Event
The paper 'Event Planning and Management - Rock and Roll Rendezvous Motor Event " is an outstanding example of a marketing case study. This is a reflective journal report on an event Rock and Roll rendezvous that I attended. Here I have highlighted all that transpired in the event and tried to recognize how event management concepts were adopted.…
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Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage
The paper "Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage" is a perfect example of marketing coursework. Consumer behavior means the process of selecting, purchasing, and consuming services and goods to satisfy day to day wants or needs. Different processes are involved in consumer behavior.…
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Events Planning of the Bundaleer Forest Music Festival
The paper 'Events Planning of the Bundaleer Forest Music Festival" is a great example of a marketing case study. There are various issues that make events successful from a management and planning perspective. These include how well the event is planned and marketed, how well the event is strategically planned and marketed to the right customers, how well the event can attract sponsors, how sustainable the process.…
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Adelaide Festival Analysis
The paper "Adelaide Festival Analysis " is an outstanding example of a marketing case study. Event planning and its entire management determine the final outcomes and impact on the participants. The Adelaide festival is one of the superbly organized and planned events in Southern Australia. The event attracts large audiences from across the world.…
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Solar Energy in China
The paper "Solar Energy in China" is a great example of a marketing case study. There are various types of energy that are used around the world. Among these are hydro-electric energy, nuclear energy, geothermal energy, solar energy, and many others. Solar energy which is the focus of this section has been defined by the Need Project (2012) as that energy that is radiated from the sun.…
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The Success of the iPhone Marketing Strategy
The paper “The Success of the iPhone Marketing Strategy” is an affecting example of the report on marketing. This report discusses the consumer buying process and important internal factors that influence shoppers of the iPhone Smartphone from Apple. The report starts by introducing the consumer buying process and detailing the steps a consumer goes through in buying a product.…
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Global Fabric and Apparel Product Development
The paper “Global Fabric and Apparel Product Development” is a meaty example of the assignment on marketing. The apparel industry has experienced major changes in recent years including the materials used and the methods of production applied in the production of the final materials. The importance attached to the sourcing of the products in the apparel industry has grown over the years.…
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Service Concept at McDonald's UK
The paper “Service Concept at McDonald's UK” is a spectacular example of the case study on marketing. To ensure that there is a high level of customer satisfaction, a service organization is expected to ensure that all service elements are able to meet the organizational goals. This makes it vital for the organization to set its service concept…
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Airline Operation - The Global Airline Industry
The paper "Airline Operation - The Global Airline Industry" is a wonderful example of an assignment on marketing. Air industry is highly dynamic and competitive, and therefore organizations need to cope with the changes to sustain themselves in the market. To attain its development goals, Australia’s international aviation sectors need to expand.…
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Global Distribution of Labor in the Coffee Global Production Networks
The paper "Global Distribution of Labor in the Coffee Global Production Networks " is an outstanding example of marketing coursework. Global Production Networks (GPNs) are collaboration and contestation among multiple actors who include industry associations, non-governmental organizations, international and state agencies, and firms each with their own agendas and interests.…
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In Order to Target Consumer Culture, Marketers Need to Understand Class
The paper 'In Order to Target Consumer Culture, Marketers Need to Understand Class" is a perfect example of a marketing essay. According to research, there has been an association between consumption patterns and social class. The consumption patterns in most cases are a reflection of the social class.…
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Marketing Planning and Promotion at the Luxury Fashion Businesses
The paper "Marketing Planning and Promotion at the Luxury Fashion Businesses" is a perfect example of a case study on marketing. The luxury fashion businesses have become global companies which are worth more than about 220 billion pounds (Peng and Chen, 2012). Following the continuous emergence of the new luxury players and markets, it becomes imperative for these brands always to be ahead.…
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Strategic Analysis of Apple Computer Inc
The paper "Strategic Analysis of Apple Computer Inc." is a perfect example of a case study on marketing. Apple Inc is an American global technology company whose headquarters are situated in California. It produces excellent industrial electronics and computer software. It was founded on April 1st, 1976 by Steve Jobs.…
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How Local Culture Influences Product Adoption
The paper “How Local Culture Influences Product Adoption” is an exciting example of the term paper on marketing. This study presents a conceptual model focusing on cultural factors that influence product adoption. The study focuses on firm adoption status as the only dependent variable. Adoption status is the observation on whether or not a firm has adopted or is likely to adopt a product.…
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Queensland Prefabricated - Marketing Strategies
The paper "Queensland Prefabricated - Marketing Strategies" is a good example of a marketing case study. Queensland Prefabricated PTY. LTD concrete product manufacturing company supplying the best and latest technology in concrete construction. Queensland Prefabricated company products include pre-tensioned concrete and prefabricate concrete.…
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Marketing Management - Wallace Bakery Company
The paper 'Marketing Management - Wallace Bakery Company " is a good example of a marketing case study. The significance of a marketing consultant cannot be underestimated in a business organization. As such, those organizations that really means to realize profit and at the same time maintain the competitive advantage must seek the knowledge of marketing consultant.…
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Using Digital Marketing to Complement Traditional Forms of Marketing
The paper "Using Digital Marketing to Complement Traditional Forms of Marketing" is a great example of a research proposal on marketing. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information, and integration of economies, the level of competition in the market has increased tremendously.…
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Feasibility of Developing Credit Card which Is Attached to the Bracelet
The paper "Feasibility of Developing Credit Card which Is Attached to the Bracelet" is a perfect example of a marketing report. Organizations for their long-tern sustenance need to develop products and services which are based on customer requirements so that the chances of being successful through the acceptance of the product or services increase.…
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