Expert Marketing Topics & Digital Marketing Study Material 

When you hear the word “marketing” the four Ps immediately come to mind, i.e., product, price, place, and promotion. Therefore, the definition of the term can simply be reduced to those activities of an organization that revolve around buying and selling a product or service. The American Marketing Association more specifically defines it as creating, communicating, delivering and exchanging offerings that have value for customers, partners and the society at large. Studying to be a marketer will see you cover tough courses such as customer relationships, brand management, market research, budgeting and metrics amongst others. Accessing quality marketing study material whenever you need it is a sure way of beating the deadlock and also gauging yourself relative to other students around the world at your level. We’ve adapted to the needs of students who need marketing essay topics, sample essays, worked examples or even writing help on their assignments.

Our digital marketing study material is quite popular with learners, for the simple reason that the dynamics of trade and commerce have heavily shifted from the traditional office fronts and physical stores to online commerce and social media. We’ll provide you with comprehensive resources on SEO, web analytics, content marketing, social media marketing, PPC, conversion rates and affiliate marketing among other study resources…

Marketing Essay Topics Focus on Marketing Research

Marketing research is a number-driven process aimed at identifying marketing opportunities and problems. Collection and analysis of both primary and secondary data is necessary to identify key problem areas in the marketing chain through techniques of sampling, problem definition, analysis and interpretation of data and through other methods like case analysis. Our market research study material helps you achieve objectives such as:

  • Delineating the market research process.
  • Pulling research objectives from the marketing problem.
  • Techniques of primary data collection and where to apply these.
  • Calculating sample sizes for specific research problems.
  • Developing questionnaires.

Through our marketing research study material, you’ll also access sample essays, case studies and examples on:

  • Establishing market potential and developing a marketing research template.
  • Translation of gathered data to derive the solution for a research problem.
  • Preparation and presentation of a research report.
  • Segmentation research: How Apple’s strategy beats Microsoft’s.

Samples for Stock & Capital Markets Study

We have also worked on a variety of other material within the wider scope of marketing, sales, and investments. Examples of what we provide include:

Stock market study material: Price stability, financial markets stability, investment management and qualitative indicators of gains, trade and exchange rates, aggregation of markets, trade, financial instruments, statistical proximity etc.

Capital market study material: You can think of capital markets as dealing with long-term stock, typically invested for a year or longer, or securities that are backed with equity. If you are doing an MBA, this will especially come in handy for you. We’ve covered such topics as mutual funds, REITs, accounting principles in CM evaluation, the efficiency of capital markets etc.

We provide a lot more content for students looking for any academic help in marketing or investment courses. Talk to our experts today to get the best deals and the best quality, all wrapped up in one.

Marketing Examples

Factors Contributing to Brand Loyalty among Mobile Users
The paper "Factors Contributing to Brand Loyalty among Mobile Users" is an outstanding example of a marketing research proposal. This research proposal aims to give an insight into brand loyalty in the telecommunications industry. More specifically, this study will focus on the US telecommunications industry, with a focus on what makes mobile users be loyal to their brands.…
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International Marketing - Apple
The paper "International Marketing - Apple" is an outstanding example of a marketing case study. The aim of diffusing products to an overseas market is to increase the share of the product market and increase returns on the balance sheet. International marketing engrosses the recognition of the fact that people across the globe have different needs and preferences.…
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Michael Jenkins Restaurant
The paper 'Michael Jenkins Restaurant" is a good example of a management case study. As a business orientation pulls all the capital resources at disposal towards the motivation to invest, the restaurant is one of the best businesses in modern society. As Michael Jenkins aims are concerned, the most important factor is having perfect knowledge about the market.…
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Clear Sound Technology
The paper "Clear Sound Technology" is an outstanding example of a marketing case study. The improvement in information technology has made work easier and effective. Many technologies that assist humans in doing almost everyday tasks have been innovated and implemented. Sound affects almost every aspect of human life.…
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External Analysis of XYZ Aged Care
The paper "External Analysis of XYZ Aged Care " is an outstanding example of a marketing case study. Understanding the external analysis of XYZ Aged Care will help to understand the manner in which the external environment influences the working of the organization in the industry and strategies that XYZ Aged Care needs to formulate to ensure proper growth of the organization.…
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Mountine Vitamin Watere - Marketing Forecast
The paper "Mountine Vitamin Watere - Marketing Forecast" is an outstanding example of a marketing case study. Mountine Vitamin Watere which is looking towards launching a new health drink which is rich in vitamin should look towards the different areas which will help them to ensure that the product is accepted by the people of Jordan & Dubai.…
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Light-Life - Product Features, Uniqueness and Customer Benefits
The paper "Light-Life - Product Features, Uniqueness and Customer Benefits" is an outstanding example of a marketing capstone project. The recommended business is a sportswear with the name of the business being ‘Light Life’. This business will be located in Parramatta and is expected to capture the young and middle-aged population.…
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Destination Marketing Organization within Australia
The paper "Destination Marketing Organization within Australia" is an outstanding example of a marketing case study. The destination marketing organization is significant in promoting tourist destinations and therefore its role in the tourism sector cannot be ignored. Without a doubt, Australia is among the leading tourist destination in the world.…
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Procurement and Purchase - Katsand Wines
The paper "Procurement and Purchase - Katsand Wines" is an outstanding example of a marketing case study. This is a report of a business nature concerning the company Katsand wines, situated in South Australia is experiencing some shortcomings. A company specializes in wine production. Some of its wine variety currently includes Pinot Gris, Sparkling Red and Merlot among others.…
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Shoes of Prey - Market Background
The paper "Shoes of Prey - Market Background" is an outstanding example of a marketing case study. Organizational performance and competitive strategies form a basis for Increase Corporation and existence in the market. In this regard, organizations operating in the global platform increase their performance and effectiveness by the day through increased market efficiencies.…
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Paradise Hotels Strategic Decisions and Their Appropriateness
The paper "Paradise Hotel’s Strategic Decisions and Their Appropriateness" is an outstanding example of a marketing case study. This report is an analysis of Paradise’s Hotel’s strategic planning for a given period. The report will analyze the aspects of positioning, targeted marketing strategies, pricing plans, operational strategies and downsizing.…
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Caresuper Company Brand Analysis
The paper "Caresuper Company Brand Analysis" is an outstanding example of a marketing case study. The need to have a better life after retirement has led workers in Australia and beyond to seek superannuation (Ivanov 2014). Companies offering superannuation services have also grown in numbers, prompting contemporary managers to understand the importance of building strong brands.…
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Market Analysis of Delta Signal
The paper "Market Analysis of Delta Signal" is an outstanding example of a marketing case study. Delta/Signal Corp is a company based in the US with a vast presence in European countries such as England and Sweden. It is established in Massachusetts and it is represented by company number 042956879.…
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Monthly Expenditure in Restaurants
The paper "Monthly Expenditure in Restaurants" is an outstanding example of a marketing case study. This business report is prepared for the client who would like to establish a fine, upscale restaurant with fine entrées, drinks, and desserts in an elegant atmosphere. The client has knowledge in restaurant operations and some knowledge in upscale restaurants but lacks surety that the city may be in need of such a restaurant.…
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Shaping the Decision of the Consumer
The paper " Shaping the Decision of the Consumer" is an outstanding example of a marketing research proposal. The increase in the number of commuters using airlines have increased with changing times as more and more people prefer airlines due to the emergence of low-cost airlines and faster and safer mode of transport.…
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Marketing Strategies of GM Holden
The paper "Marketing Strategies of GM Holden" is an outstanding example of a marketing case study. Yeshin (2003) recommends the use of mass media in promoting products, and hence GM Holden will use mass media tools such as billboard advertisement, TV, radio, and magazines as the main promotional tools.…
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Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets
The paper "Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets" is an outstanding example of a marketing case study. The report that follows presents a critical evaluation of the possibility of Southern Cross Telco exporting its services to foreign countries.…
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The Recommended Marketing Objectives of the Company
The paper "The Recommended Marketing Objectives of the Company" is an outstanding example of a marketing assignment. According to the Business Dictionary (2012, 1), marketing objectives can be perceived as a set of goals that are fixed by a particular business when engaging in the efforts of promoting its products or services to the prospective consumers which ought to be accomplished within a specific timeframe.…
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BMW Brand Audit
The paper "BMW Brand Audit " is an outstanding example of a marketing case study. This report critically analyses the BMW brand at the product level. It examines BMW’s background particularly in relation to its brand attributes, portfolio, elements and marketing mix. Moreover, this report explores the nature of BMW as a brand with regards to customer knowledge of the brand, its sources of brand equity.…
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In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US
The paper "In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US" is an outstanding example of a marketing case study. In module 1, three potential markets where Adam Internet can export its services were explored. These were New Zealand, China and the United States of America. An analysis of each of the three markets reveals varying levels of attractiveness.…
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Export Market Analysis - China
The paper "Export Market Analysis - China " is an outstanding example of a marketing case study. Ever since the 1990s, the China government has encouraged capital flow into the country in form of direct foreign investment. Today many attributes in the country’s business context continue to attract investors into the country.…
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Export of Auspace Limited
The paper "Export of Auspace Limited" is an outstanding example of a marketing case study. Auspace is an Australian company that trades in communication equipment and systems. It serves the needs of the defense, commercial and science communities in satellite communications. It does this by solving business and technical problems that arise by providing innovative, independent and cost-effective solutions.…
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In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand
The paper "In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand" is an outstanding example of a marketing case study. In the first part of this report, three potential markets were identified. These were; the United States, India and New Zealand. The three countries are highly attractive and can offer a lucrative market for Southern Cross Telco.…
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Auspace Limited Export
The paper "Auspace Limited Export" is an outstanding example of a marketing case study. Auspace limited is seeking to be an international company by engaging, in the export business, to expand its business and foster growth. The company has undertaken research to identify the best and most viable markets to expand to and invest in, and three countries were identified.…
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Shujaa Rugby Wear Brand Positioning
The paper "Shujaa Rugby Wear Brand Positioning" is an outstanding example of a marketing case study. This report presents a brand plan for marketing a new sporting apparel brand produced by Last Chance Corporation in the Australian market. Shujaa Rugby Wear is one of the latest sporting apparel brands that the Corporation has launched in the market.…
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