Expert Marketing Topics & Digital Marketing Study Material 

When you hear the word “marketing” the four Ps immediately come to mind, i.e., product, price, place, and promotion. Therefore, the definition of the term can simply be reduced to those activities of an organization that revolve around buying and selling a product or service. The American Marketing Association more specifically defines it as creating, communicating, delivering and exchanging offerings that have value for customers, partners and the society at large. Studying to be a marketer will see you cover tough courses such as customer relationships, brand management, market research, budgeting and metrics amongst others. Accessing quality marketing study material whenever you need it is a sure way of beating the deadlock and also gauging yourself relative to other students around the world at your level. We’ve adapted to the needs of students who need marketing essay topics, sample essays, worked examples or even writing help on their assignments.

Our digital marketing study material is quite popular with learners, for the simple reason that the dynamics of trade and commerce have heavily shifted from the traditional office fronts and physical stores to online commerce and social media. We’ll provide you with comprehensive resources on SEO, web analytics, content marketing, social media marketing, PPC, conversion rates and affiliate marketing among other study resources…

Marketing Essay Topics Focus on Marketing Research

Marketing research is a number-driven process aimed at identifying marketing opportunities and problems. Collection and analysis of both primary and secondary data is necessary to identify key problem areas in the marketing chain through techniques of sampling, problem definition, analysis and interpretation of data and through other methods like case analysis. Our market research study material helps you achieve objectives such as:

  • Delineating the market research process.
  • Pulling research objectives from the marketing problem.
  • Techniques of primary data collection and where to apply these.
  • Calculating sample sizes for specific research problems.
  • Developing questionnaires.

Through our marketing research study material, you’ll also access sample essays, case studies and examples on:

  • Establishing market potential and developing a marketing research template.
  • Translation of gathered data to derive the solution for a research problem.
  • Preparation and presentation of a research report.
  • Segmentation research: How Apple’s strategy beats Microsoft’s.

Samples for Stock & Capital Markets Study

We have also worked on a variety of other material within the wider scope of marketing, sales, and investments. Examples of what we provide include:

Stock market study material: Price stability, financial markets stability, investment management and qualitative indicators of gains, trade and exchange rates, aggregation of markets, trade, financial instruments, statistical proximity etc.

Capital market study material: You can think of capital markets as dealing with long-term stock, typically invested for a year or longer, or securities that are backed with equity. If you are doing an MBA, this will especially come in handy for you. We’ve covered such topics as mutual funds, REITs, accounting principles in CM evaluation, the efficiency of capital markets etc.

We provide a lot more content for students looking for any academic help in marketing or investment courses. Talk to our experts today to get the best deals and the best quality, all wrapped up in one.

Marketing Examples

FITBIT Business Strategy and Market Opportunities
The paper “FITBIT Business Strategy and Market Opportunities“ is a  thoughtful variant on a report on marketing. Business proposals are vital for the growth and establishment of business ventures and the development of organizations. As a result, organizations undertake a market opportunity analysis that analyzes the opportunities through the use of the SWOT technique, etc.…
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Surfing for the Future Generation Surfers Campaign
The paper “Surfing for the Future Generation Surfers Campaign“ is an exciting variant on business plans on marketing. An analysis of the current SAS market establishes emerging challenges in the charitable organization's management and funding, especially those inclined to environmental conservation.…
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Consumers Decision Making Process
The paper "Consumers’ Decision Making Process " is a great example of a Marketing Case Study. According to Schiffman & Kannuk, (2007:526) Consumer behavior is a process that is constantly changing and also influences consumer purchasing power and preference. It is therefore important for an organization to recognize how consumer behaviors impact the success of their business. …
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Double Time Plastering - Environmental Analysis, Current Marketing Objectives and Performance, Marketing Promotional Campaigns
The paper “Double Time Plastering - Environmental Analysis, Current Marketing Objectives and Performance, Marketing Promotional Campaigns“ is an inspiring variant on business plans on marketing. Political Forces: there are no expected future political influences that might directly or indirectly affect the operations of Double Time Plastering in the future.…
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The Challenge of Marketing in Multi-Cultural Market
The paper "The Challenge of Marketing in Multi-Cultural Market" is a good example of marketing coursework. Globalization has resulted in a world that is cosmopolitan. Increased emigration means National populations are more culturally diverse than ever before. Therefore, businesses have to market to people from different cultures both within the boundaries of their home nation and beyond.…
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The Role of Culture in the Development of Effective Marketing Strategies
The paper "The Role of Culture in the Development of Effective Marketing Strategies" is a great example of marketing coursework. Globalization has increased the need and likelihood of people to get involved in international activities. On the other hand, it is increasing the propensity of individuals being interdependent on each other in business making intercultural communication important in the contemporary business environment.…
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Contemporary Marketing Communications Issues - Is the Agency Model Broken
The paper "Contemporary Marketing Communications Issues - Is the Agency Model Broken" is an outstanding example of marketing coursework. Organisations engage with audiences for the purpose of pursuing their marketing and overall business objectives (Baines, Fill and Page, 2011). Audience engagement refers to the communication and perception of whether the nature of messages is intellectual of emotional.…
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Impact of Social Media on Consumer Decision Making Processes
The paper "Impact of Social Media on Consumer Decision Making Processes" is an outstanding example of marketing coursework. Social media is becoming increasingly gaining use among marketers across industries and cultures. While social media platforms have increased product marketing, service industries have also used it to their advantage.…
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Digital Competencies in the Tourism Industry
The paper "Digital Competencies in the Tourism Industry" is a great example of marketing coursework. Digital competence is being employed in modern organizations to gain a competitive advantage over their rivals. In the tourism industry, ICT tools provide a platform to astonish customers and increase the profitability of firms in the travel and tours, hotel and hospitality and entertainment sub-sectors.…
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Using an Understanding of Consumer Needs to Design Product or Service Offerings
The paper "Using an Understanding of Consumer Needs to Design Product or Service Offerings " is an outstanding example of marketing coursework. Consumers in the past largely relied on salespersons in their neighborhood to make choices on their needs. The salespeople had a quick way of identifying what the consumer prefers and goes ahead to suggest some other items that in their opinion would be suitable to the customer.…
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The Positive and Negative Effects of Social Networking, ALS Ice Bucket Challenge
The paper "The Positive and Negative Effects of Social Networking, ALS Ice Bucket Challenge " is a good example of a marketing case study. Social networking services refer to online services or platforms which facilitate the construction of social networks or relations among individuals with shared interests, backgrounds, or real-life ties.…
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Market Opportunity and Customer Problems
The paper "Market Opportunity and Customer Problems" Is a great example of a Marketing Term Paper. Laptoppen is a company that is using hologram technology to make hologram laptops. The technology is still at the idea stage in most of the Information technology firms, but Laptoppen has managed to make a prototype. …
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Service Encounter Diary
The paper "Service Encounter Diary" is a perfect example of a Marketing Assignment. Expectations: Today I was in the mood for treating somebody special so what better way than to treat them to a meal at The Cheesecake Factory. With years of history behind them, I knew their service was beyond reproach as I have previously dined with them. …
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Organisation Identity and Reputation
The paper "Organisation Identity and Reputation" is a wonderful example of a Marketing Case Study. The significance of brand reputation offers the most powerful incentive for a firm to do everything to protect the repute of its brand. Brand reputation is the most valuable asset in a company. The capacity to augment the value of the most valuable asset in a firm is the key focus of the managers. …
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How King International Can Effectively Export Kingland Soy Cheese to Malaysia
The paper "How King International Can Effectively Export Kingland Soy Cheese to Malaysia" is a good example of a marketing case study. To attain this detailed evaluation of the Malaysian business environment was carried out, thus identifying the important variables that needed to taken under consideration whilst modifying the product to fit the Malaysian market.…
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Survey of Customer Service Quality and Satisfaction Level
The paper "Survey of Customer Service Quality and Satisfaction Level" is a perfect example of a marketing assignment. The most likely research approach to be chosen for this research is a combination of personal interview and telephone survey. The appropriate sample size for this research is between 225-500 respondents which would be a good representative of the population.…
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Behavior of Customers and Retailers towards Telecom Services
The paper "Behavior of Customers and Retailers towards Telecom Services" is a great example of a marketing case study. The communication industry is undergoing tremendous change due to advancements in information technology with the major telecommunications companies driving the boom. Instant and minimum time lag marks modern communication.…
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Analysis of Timberland, Hig, Hallmark Advertisement
The paper "Analysis of Timberland, Hig, Hallmark Advertisement" is a good example of marketing coursework. The target markets of this advertisement are young children and their parents/guardians/those related to young children. The demographic details consist of people of all ages. Since the target market/consumers of the service provided are young children, they are always accompanied by their guardians.…
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Smiths Company SWOT and PESTEL Analyses
The paper "Smith’s Company SWOT and PESTEL Analyses" is a good example of a marketing case study. Smith’s Company, a family business of the Smiths is involved in the sale of biogas equipment and publicizing in the use of biogas in the country and also overseas, especially in developing countries. The company is a small company with its mainly major suppliers being in the countryside as per the domestic market in which it operates.…
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Purchasing Process and Decision Making - Consumer Behaviour
The paper "Purchasing Process and Decision Making - Consumer Behaviour" is a good example of marketing coursework. A famous consumer analysis quote says: “we surround ourselves with valued material possessions as a matter of our lives taking the course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence”.…
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IKEA: The Impact of Store Environment on Consumer Choice
The paper "IKEA: The Impact of Store Environment on Consumer Choice" is an outstanding example of a marketing case study. In recent times, the retail environment has received much attention from retailers as they dedicate a lot of financial resources in design and merchandise presentation activities to ensure they continue to attract consumers to their stores.…
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Samsung Marketing Mix
The paper "Samsung Marketing Mix " is a good example of a marketing case study. Marketing and the formulation of its strategies is the need of the day to start a business for any product. The same has been studied about Samsung smartphones in this assignment. The project highlights the marketing strategies and the target market and positioning of S4.…
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Reflections of the Internship Program Concluded at OPAIC
The paper "Reflections of the Internship Program Concluded at OPAIC" is a good example of a marketing case study. In order to fulfill the mandatory 200-hour internship requirements of my study program, I joined the Otago Polytechnic Auckland International Campus (OPAIC) which is a newly opened but well established tertiary institution.…
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Social Marketing Campaign: Anti-Smoking
The paper "Social Marketing Campaign: Anti-Smoking" is an outstanding example of marketing coursework. Smoking of cigarettes is a leading avoidable cause of premature deaths amongst adults and youths. Smoking is rated as the most disturbing social and health issue in almost every country including Australia. Smoking is avoidable.…
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The Dynamics of the Chinese Consumer with Relevance to Consumerism
The paper "The Dynamics of the Chinese Consumer with Relevance to Consumerism " is a good example of a marketing case study. Whether the organization is considering new markets to distribute its products, searching to make its supply chain competitive and cut on costs or searching for better viable investment opportunities, it is advisable to develop a Chinese strategy (Latham, Thompson, & Klein, 2006).…
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