Expert Marketing Topics & Digital Marketing Study Material 

When you hear the word “marketing” the four Ps immediately come to mind, i.e., product, price, place, and promotion. Therefore, the definition of the term can simply be reduced to those activities of an organization that revolve around buying and selling a product or service. The American Marketing Association more specifically defines it as creating, communicating, delivering and exchanging offerings that have value for customers, partners and the society at large. Studying to be a marketer will see you cover tough courses such as customer relationships, brand management, market research, budgeting and metrics amongst others. Accessing quality marketing study material whenever you need it is a sure way of beating the deadlock and also gauging yourself relative to other students around the world at your level. We’ve adapted to the needs of students who need marketing essay topics, sample essays, worked examples or even writing help on their assignments.

Our digital marketing study material is quite popular with learners, for the simple reason that the dynamics of trade and commerce have heavily shifted from the traditional office fronts and physical stores to online commerce and social media. We’ll provide you with comprehensive resources on SEO, web analytics, content marketing, social media marketing, PPC, conversion rates and affiliate marketing among other study resources…

Marketing Essay Topics Focus on Marketing Research

Marketing research is a number-driven process aimed at identifying marketing opportunities and problems. Collection and analysis of both primary and secondary data is necessary to identify key problem areas in the marketing chain through techniques of sampling, problem definition, analysis and interpretation of data and through other methods like case analysis. Our market research study material helps you achieve objectives such as:

  • Delineating the market research process.
  • Pulling research objectives from the marketing problem.
  • Techniques of primary data collection and where to apply these.
  • Calculating sample sizes for specific research problems.
  • Developing questionnaires.

Through our marketing research study material, you’ll also access sample essays, case studies and examples on:

  • Establishing market potential and developing a marketing research template.
  • Translation of gathered data to derive the solution for a research problem.
  • Preparation and presentation of a research report.
  • Segmentation research: How Apple’s strategy beats Microsoft’s.

Samples for Stock & Capital Markets Study

We have also worked on a variety of other material within the wider scope of marketing, sales, and investments. Examples of what we provide include:

Stock market study material: Price stability, financial markets stability, investment management and qualitative indicators of gains, trade and exchange rates, aggregation of markets, trade, financial instruments, statistical proximity etc.

Capital market study material: You can think of capital markets as dealing with long-term stock, typically invested for a year or longer, or securities that are backed with equity. If you are doing an MBA, this will especially come in handy for you. We’ve covered such topics as mutual funds, REITs, accounting principles in CM evaluation, the efficiency of capital markets etc.

We provide a lot more content for students looking for any academic help in marketing or investment courses. Talk to our experts today to get the best deals and the best quality, all wrapped up in one.

Essays for “Marketing”

ARTS Primary Product Line vs Positive-BGH Primary Product Line, the Likely Returns of Producing and Selling Titan in the Rwandan Local Market
The paper "ARTS Primary Product Line vs Positive-BGH Primary Product Line, the Likely Returns of Producing and Selling Titan in the Rwandan Local Market”  is a meaty version of a case study on the marketing. The Rwandan technology market has attracted many foreign investors over the past decades. The move can be attributed to the existence of high political stability, etc.…
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Strategic Analysis of GE Healthcare India
The paper "Strategic Analysis of GE Healthcare India" is a perfect example of a marketing case study. GE Healthcare is an American multinational that huge investments around the world. The company has over 30 years of intense presence in India which has a huge population of more than 1.2 billion people. The market for Ultrasound equipment is great in India owing to large birth rate numbers (Cole 2003:125).…
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Sustainability and Profitability in China Airlines Cargo
The paper “Sustainability and Profitability in China Airlines Cargo”  is a great example of a case study on marketing. China Cargo Airlines is a cargo Airline that was established in 1998 and has a head office on Hongqiao International Airport. China Cargo Airlines is an all-cargo airline that is dedicated will freight services and utilizes China Eastern Airlines' operational network.…
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Destination Marketing and Management Theories, Applications in the Tourism Sector
The paper "Destination Marketing and Management Theories, Applications in the Tourism Sector" is a perfect example of marketing coursework. Destination marketing is carrying out promotion across various regions or country with an aim to increase the number of tourists that visits a given area. The destination may also mean the communication made by organizations and individuals from a certain region with the potential visitors to affect the tourist choice of destination.…
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How Consumers Are Convinced that It Is Necessary to Take Fitness Supplements
The paper "How Consumers Are Convinced that It Is Necessary to Take Fitness Supplements" is a great example of marketing literature review. A review of historical records by da Silva et al. (2014) on the link between nutrition and physical performance show that the human tendency to seek ergogenic resources in order to enhance their physiological performance goes back to 776 B.C. in the Ancient Greece Olympics.…
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Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands
The paper "Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands" is a perfect example of marketing coursework. Studies have demonstrated that brand promotion is an effective strategy that can be used by marketers to increase consumer awareness and turn the product or service into a household name. The use of celebrities for advertising within product and service companies has become very common and a perceived means of product marketing and building of a corporate image.…
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Quality Customer Service
The paper "Quality Customer Service" is a great example of a marketing assignment. According to the products produced at the Colesworths organization, the customers need the best quality products from the goods sold. The customers who need personal fitness costumes need costumes that will be comfortable to them as well as the last longer. Therefore, the customers need the best quality products, made of the best material that will allow them to perform their exercises.…
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Prerequisites of Buying Decision Making Process and Behavior
The paper “Prerequisites of Buying Decision Making Process and Behavior” is an engrossing example of coursework on marketing. All consumers are involved in decision making irrespective of their age, religion or nationality. The study of the process of decision making is known as the consumer’s behavior.…
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Academies Australasia as a Leading Education Provider Plan to Open Perth Campus
The paper "Academies Australasia as a Leading Education Provider Plan to Open Perth Campus" is an outstanding example of a marketing case study. To offer vocational training in Australia, the campus has to meet the set legal standards. First, there are standards for registered training organisations (RTO). The most recent standards were set in 2015 by the Council of Australian Governments (COAG).…
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Dell Computers - Bargaining Power of Buyers and Suppliers, Rivalry Pressure from Substitute Products, Value Creation and Measurement
The paper “Dell Computers - Bargaining Power of Buyers and Suppliers, Rivalry Pressure from Substitute Products, Value Creation and Measurement” is a brilliant example of a case study on marketing. The purpose of this paper is to conduct an intensive industry, customer and value creation analysis for Dell Computers to ascertain its existing market position.…
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Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu
The paper “Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu”  is a meaty example of an article on marketing. Seamus Baloglu holds the position of associate professor at William F. Harrah College of Hotel Administration at the University Of Nevada. The purpose of this research is to determine the nature of loyalty demonstrated by frequent buyers.…
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Incentives to Enter Rwandan Special Economic Zone
The paper "Incentives to Enter Rwandan Special Economic Zone' is an outstanding example of a marketing case study. Personal computer industry in Rwanda has experienced rapid growth in recent years and has played an important role in the national economy. As a result of a good business environment, an Alpha Response Technology solution (ARTS) is planning to enter the Rwanda computer industry (Mwanza, 2016).…
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Future Market Share for Electric Vehicles
The paper "Future Market Share for Electric Vehicles" is a great example of a marketing case study. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.…
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Integrated Marketing Communications - the Samsung Electronics Company
The paper "Integrated Marketing Communications - the Samsung Electronics Company " is a perfect example of a marketing case study. The Samsung Electronics Company is a multinational company in South Korea which deals with electronics, and its headquarters is situated at Suwon. However, even though the ownership structure of this company is quite complicated, in the year 2012 the Samsung Electronics Company accounted for 70% revenue in South Korea (Ledbetter, et al., 2008).…
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The Pros and Cons of Free Trade Agreements
The paper "The Pros and Cons of Free Trade Agreements" is a great example of marketing coursework. Free trade agreements have encountered increasing controversy following the concerns raised by organizations, their employees, and other stakeholders. From the global trend, it is evident that free trade agreements will be a precondition for successful economic recovery (Baier and Jeffrey 2).…
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Situation Analysis of the Royal Caribbean Cruises
The paper "Situation Analysis of the Royal Caribbean Cruises " is a perfect example of a marketing case study. The Royal Caribbean Cruises enjoyed major developments in the industry with their customer base increasing annually. However, after the September 11th 2001 when the country’s World Trade Centre and the Pentagon, the organization started to experience a major problem that negatively affected their performance.…
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Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution

The paper “Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution”  is a breathtaking example of an essay on marketing. At the formative basis of forming the group in the study on marketing as a process, I was involved in the composition and selection of respective members.

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Cote d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL
The paper “Côte d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL”  is a spectacular example of a case study on marketing. Cocoa production in Côte d'Ivoire is among the major economic activities that contribute about 30 percent of the world’s cocoa production. The total crop produces constitutes about 1,448,992 tones.…
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Comparison of New Zealand and Singapore Marketing
The paper "Comparison of New Zealand and Singapore Marketing" is an outstanding example of a marketing case study.  Business environment- the 2015 ease of doing business report by World Bank ranks Singapore as the easiest place to do business globally while New Zealand comes second. Indeed, registering a company involves just two steps that are completed within 24 hours online.…
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Kenatco Limited Market
The paper "Kenatco Limited Market " is a great example of a marketing case study. In this paper, there is the undertaking of an in-depth analysis of the food and beverage market. With this, there is the determination of the market trends and patterns. Through this, knowledge is developed on the various opportunities and threats that characterize the market. The movement of the market and its effect on the Australian economy is also pointed out.…
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Marketing CRM
Discuss the importance of recruitment and selection of sales people. What are some of the problems associated with selecting the wrong person for the job?IntroductionIt is an apparent fact that effectiveness in the recruitment and selection of…
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Consumer Decision-making - Internal Factors
Internal factors influencing consumer’s decision making process for a product or a service Introduction:Consumer decision making refers to the process by which needs are identified by a consumer, information is collected about the product,…
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IMC Management Portfolio
1.0 Determining the Role of IMC tools IntroductionIntegrated Management Communication is the businesses deliver messages to their customers so as to let them know about the businesses services and goods. It is the process that enables the companies…
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IMC Plan
Volunteer travels1.0 introductionVolunteer tourism is gaining popularity at faster speed all over the world due to the fact that many tourists especially fro America and Europe want a holiday that is based on the natural and cultural strengths of the…
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International Marketing(Task 2: Group Written Assignment: Marketing Plan)
Hart, S. (2008, April). Editorial. Journal of Marketing Management. pp. 241-244.17Harvard Business Review (2000). Harvard Business Review on Business and the Environment. Harvard. Harvard Business School Press.17Kay, B. & Fogg, L. (2012). The…
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