StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

STRATEGIC PLANNING PROCESS - Essay Example

Cite this document
Summary
In essence, expansion is primarily concerned with increasing revenue of the organisation. This can be achieved through increased market share as a result of increased geographical operations so as to cover as many…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
STRATEGIC PLANNING PROCESS
Read Text Preview

Extract of sample "STRATEGIC PLANNING PROCESS"

Download file to see previous pages

Basically, the acronym SWOT stands for strengths (S), weaknesses (W) which are internal factors while on the other hand the external environmental factors are regarded as either opportunities (O) or threats (T). SWOT analysis is based on the assumption that an effective strategy derives from a good fit between an organisation’s resource capabilities and its external situation (Thompson & Strickland 2001 as cited in Rossouw & Kruger 2003:17). In this case, a good fit will mean that the weaknesses of an organisation and the threats of the environment are minimised while the organisation makes the best of the strengths within it and the opportunities in the environment.

The major strength for Etihad Airways is that it has skilled employees who come from diverse cultural backgrounds. It is imperative that the organisation should harness on this strength since it is concerned with expanding its operations to different geographical locations. Employees with a diverse cultural background can positively respond to the needs and interests of those who also hail from different parts of the globe where they also have their own cultural values. The other strength is that Etihad has got an already established market especially in the United Arab Emirates and this gives it a competitive advantage in that it only seeks to strengthen its operations from an already established market.

Penetrating new markets will not be that challenging given that this is an established entity in the airline industry. However, noble as the idea of expansion may sound, the main weakness confronting Etihad Airways is that it often does not have enough working capital to meet its requirements. In order to avoid the competitors to gain an advantage, Etihad ought to improve on creating enough capital in order to sustain its initiative to expand its operations. New planes would need to be bought so as to effectively increase route utility which is

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 words”, n.d.)
STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 words. Retrieved from https://studentshare.org/miscellaneous/1569883-strategic-planning-process
(STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 Words)
STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 Words. https://studentshare.org/miscellaneous/1569883-strategic-planning-process.
“STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.org/miscellaneous/1569883-strategic-planning-process.
  • Cited: 0 times

CHECK THESE SAMPLES OF STRATEGIC PLANNING PROCESS

Internal Analysis as a part of strategic planning process of WRSX

Internal Analysis as a part of STRATEGIC PLANNING PROCESS of WRSX Strategic planning is a part of every organization that is developed by strategic managers of a company.... Internal Analysis as a part of STRATEGIC PLANNING PROCESS of WRSX Strategic planning is a part of every organization that is developed by strategic managers of a company.... Basically a STRATEGIC PLANNING PROCESS has four main purposes.... strategic planning is a means of planning at present about the desired future of the company using the knowledge and information about the company today (Special Libraries Association, 2001, p....
4 Pages (1000 words) Assignment

Strategic Planning Process in Public Administration

hellip; STRATEGIC PLANNING PROCESS in Public Administration.... What are some of the complications, issues, or barriers in STRATEGIC PLANNING PROCESS in public administration?... Public administration faces various complications, issues or barriers to the realization of efficient STRATEGIC PLANNING PROCESS.... This raises questions as to whether public administration exists as a political, gendered or social construct or if reality could be an objective occurrence when undertaking STRATEGIC PLANNING PROCESS (Riccucci, 2010)....
3 Pages (750 words) Essay

Business Strategy - Strategic Planning Process

The paper "Business Strategy - STRATEGIC PLANNING PROCESS" tells us about the college of technology.... Technology and Communication-based industries.... Investigation reveals that no other industry is as in need of Nescot's services as the Information Technology and Communications [ITC] sector....
5 Pages (1250 words) Essay

The International Strategic Planning Process

The paper "The International STRATEGIC PLANNING PROCESS" discusses that the opening up of economies has certainly tilted the balance in favour of market forces, which, to some extent, is helping the consumer by way of providing quality at reasonable prices.... In general, the planning process begins by taking stock of the strengths and weaknesses of the company, together with opportunities in emerging markets and threats from alternatives products and competitors....
10 Pages (2500 words) Research Paper

Role of Stakeholders in Strategic Planning Process

2 Pages (500 words) Essay

What constitutes a prudent strategic planning process(In public service)

It has been found that engaging in strategic planning… The question now becomes what constitutes a prudent STRATEGIC PLANNING PROCESS?... It has been found that engaging in STRATEGIC PLANNING PROCESS appreciably impedes the prevalence of such vices.... The question now becomes what constitutes a prudent STRATEGIC PLANNING PROCESS?... There are five key vital elements that a STRATEGIC PLANNING PROCESS must encompass.... As such, it is imperative that these be spelled out clearly in the STRATEGIC PLANNING PROCESS....
2 Pages (500 words) Essay

The Strategic Planning Process Scenario Analysis

The paper closes with opportunities that Principal The STRATEGIC PLANNING PROCESS Scenario Analysis February 18, The STRATEGIC PLANNING PROCESS Scenario Analysis This paper seeks to present the capacity for change for Eastern Hills Elementary School at the time of Principal Jones assumption of office....
2 Pages (500 words) Essay

The role of marketing in strategic planning process

The following essay traces the role of marketing in STRATEGIC PLANNING PROCESS.... hellip; The author of the text emphasizes that the role of marketing in effective implementation of the STRATEGIC PLANNING PROCESS is determined by how different types of marketing organizations, programs, and policies work better under different strategies.... According to Lake, strategic planning is the process by which the feasible fit between an organization's skills, objectives, resources and its changing marketing opportunities are developed and maintained....
4 Pages (1000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us