StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Nature and Importance of Marketing Channels - Essay Example

Cite this document
Summary
The paper "The Nature and Importance of Marketing Channels" tells that a marketing channel is a process where goods produced transfer ownership from the producer to the consumer. Direct selling as a nature of marketing channels involves the producer selling goods directly to the consumer. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
The Nature and Importance of Marketing Channels
Read Text Preview

Extract of sample "The Nature and Importance of Marketing Channels"

Once I used to own a grocery shop (sold vegetables and fruits from our garden) where I attended to customers individually. This was a great experience because I was able to master my customers and the products they preferred best and disliked most. Marketing intermediary refers to the involvement of a retailer or a wholesaler in the flow of goods to the consumer. This is the marketing channel that I have been involved in whereby I am a distributor of mineral water for a certain company in our local state (McCalley pp.6-92).

Marketing channels solve logistical problems in availing goods to the consumer. This is because they facilitate the physical distribution and sorting of goods. Moreover, they also offer facilitative advantages in that they may source vital information relevant to a business about competition, channel members, and customers. . It is also a great experience to research how customers respond to a new product in the distribution business and the grocery shop currently run by mum.

These channels are of great benefit to intermediaries in terms of finance since goods can be sold and purchased on credit and financed as they are being sold. In my distributorship business I always encountered financial problems, but courtesy of receiving goods with 30 days credit payment terms I remained in business

Moreover, they are opportunities for business to promote their products and companies by offering discounts, advertisements, gifts, and after-sale services. On several occasions, I had to provide discounts to my customers and I realized that with that customers always bought more because products were a little bit cheaper. Most businesses do make profits by giving rewards to their customers as they gain a competitive advantage.

Marketing channels offer a chance for the organization to contact and understand their customers’ needs which goes a long way in facilitating matching supply and demand. Matching the demand and the supply of products leads to efficiency and effectiveness of production. In addition, marketing channels offer various importance’s to a business organization like negotiation which helps both the producer and the consumer to come to a stable price of the product. In my business, I encountered customers who were not satisfied with the prices that I mentioned and they always aimed to buy at a discount.

Marketing channels are of great importance to consumers as they ensure they obtain goods and services at place and form they want- offering place and form utility to consumers. In conclusion, marketing channels fall either under direct selling or intermediary nature. Moreover, they are very important to consumers, intermediaries, and producers.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 500 words - 59”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1585917-marketing
(Marketing Essay Example | Topics and Well Written Essays - 500 Words - 59)
https://studentshare.org/miscellaneous/1585917-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 500 Words - 59”, n.d. https://studentshare.org/miscellaneous/1585917-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Nature and Importance of Marketing Channels

Product, Pricing, Channel, Promotional Strategies

channels of different lengths and intensities may be used to reach maximum consumers and obtain large market share.... nbsp; For instance, intensive channels are formed by including all possible intermediaries like agents, wholesalers, retailers, distributors etc.... Whereas, exclusive channels are formed by including only one intermediary.... nbsp; Intensive channels are best suitable for marketing convenience products such as soft drinks, groceries etc....
6 Pages (1500 words) Essay

Strategic Channel Plan for Startech company

o begin with we shall study the marketing channels by looking at the strategy, framework and the functions.... marketing channels are generally involved in the transfer of ownership and are important to any business organisation as they facilitate the linking of the producer and the consumer of the goods.... Through the various marketing channels and through the transfer of ownership of the goods the producer is able to understand and note the needs of the consumers and work towards meeting them....
16 Pages (4000 words) Essay

Strategic Marketing

Name of student: Supervisor's Name Module name Subject: Retail management and marketing Answer 1: Process of internationalization Internationalization is the process which allows a business organization to be involved in globalized business operations.... Decision of selecting the most appropriate marketing channel and communication tools in the new market The company also needs to take decision whether it should adopt the standard marketing mix or go for modified marketing mix as per the demand of the country....
4 Pages (1000 words) Essay

Marketing Channels and Logistics: Guinness GB

On the other hand, vertical conflict results from disharmony among parties of marketing channels that operate within the same supply chain (Dow and Sungwoo, 2011, p.... marketing channels AND LOGISTICS: GUINNESS GB Instructor Institution Date Introduction marketing channels refer to the avenues that companies use to enable its products to be availed to the customers or consumers (Banyte, Gudonaviciene and Grubys, 2011, p.... Within marketing channels, inventory management is a core determinant of effectiveness and efficiency of the flow of information, services and goods....
12 Pages (3000 words) Essay

Marketing - Brio Tuscan Grill

The advent of numerous channels of communication has further heightened the need for business organizations to pursue a policy that would help marketers to communicate and showcase their products and service offering to the target market segment.... The advent of the online channel and e-commerce has further bolstered the need to ensure greater efforts on the part of marketers to undertake a formidable communication plan involving all possible channels of communication so as to capture a large variety of target market audience....
5 Pages (1250 words) Assignment

Story hotel --- distribution channels

Theorists of distribution channels agree that the essence of a reliable distribution channel lies in its capacity to spread information about the nature, value, and quality of products to the specific markets (Ranchhod & Gurau, 2007).... At the same time, changes in time and lifestyles often affect the nature of preference and the demands of the market.... Story Hotel Distribution channels Name Institution Story Hotel Distribution channels Story Hotel Distribution channels comprises of multiple online products that are often regulated through a network of connections that ensure efficient dissemination of information to the target clientele....
3 Pages (750 words) Research Paper

Distribution Channels and Strategies

Answer 1 Goods reach in the hands of consumers through well defined intermediaries such as stockiest, wholesalers, semi wholesalers, retailers depending upon the nature of product.... This also depends upon the nature of product that how fast the product is being consumed or whether it is perishable kind.... It is essential for the manufacturer that their distribution channel functions efficiently as their sale will significantly depend upon them (channels of Distribution (2011)....
3 Pages (750 words) Research Paper

Companies and Marketing Channels

Companies use marketing channels in order to improve their supply chain and reduce time and costs usually spend on delivery.... Every manufacturer is confronted with making a choice from amongst a variety of alternative channels.... From a micro point of view, a firm's distribution decisions are designed to combine, supplement, or modify those of other firms, in order to form channels of distribution that the most effective.... channels are thus used by companies to overcome barriers....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us