StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Pfizer-puffery or deception - Essay Example

Cite this document
Summary
8 February, 2011. Pfizer-puffery or deception: Answers: Answer-1: Dr. Robert Jarvik is a big name for the consumers, because of his unprecedented achievement of the development of artificial heart…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Pfizer-puffery or deception
Read Text Preview

Extract of sample "Pfizer-puffery or deception"

8 February, Pfizer-puffery or deception: Answers: Answer Dr. Robert Jarvik is abig name for the consumers, because of his unprecedented achievement of the development of artificial heart. People trust him for his abilities. In advertisements, it is fame that matters more than knowledge. Therefore, it can be expected from advertisers like Pfizer to use big names for the promotion of their products like Lipitor, because claims made by such famous people as Dr. Jarvik convince the audience in no time.

As long as the information provided is valid, truthful and scientifically justified, there is nothing to worry about if advertisers make use of famous people to enhance the sale of their products. In fact, it is a good practice because consumers would tend to believe a product that is of high quality just because of their trust in the celebrities that introduce the products to the public in ads. Answer-2: It is advisable for Pfizer to adopt more rational and approved means of support for the claims it makes in advertising Lipitor.

The best approach is to seek scientific evidence that would prove Lipitor’s role as a cholesterol reducing drug. Answer-3: Rational estimate about a company’s advertising policy can only be made by giving its product a try. Often, products come in sealed packs, and the customers can not even see if the product is the size that appears on the cover. Likewise, validity of claims made for a drug like Lipitor can only be judged through taking its full course at least once.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pfizer-puffery or deception Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/other/1407626-pfizer-puffery-or-deception
(Pfizer-Puffery or Deception Essay Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/other/1407626-pfizer-puffery-or-deception.
“Pfizer-Puffery or Deception Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/other/1407626-pfizer-puffery-or-deception.
  • Cited: 0 times

CHECK THESE SAMPLES OF Pfizer-puffery or deception

Detection of Fabry disease

In the paper “Detection of Fabry disease” the author analyzes Multiplex Polymerase chain reaction (Multiplex-PCR) and a PCR technique in which more than one target sequence can be amplified simultaneously by incorporating more than one pair of primers in the same reaction.... ... hellip; The author explains that Fabry disease is a genetic disorder that is inherited from parents to the progeny....
5 Pages (1250 words) Essay

Pfizer- Puffery or Deception

However, sometimes companies, either deliberately, or owing to lack of… The cases study under consideration that is ‘Pfizer- Puffery or deception?... The cases study under consideration that is ‘Pfizer- Puffery or deception?... is pertaining to this aspect of advertising. Even if one assumes that the information Puffery, deception and Ethics of the Name of the Concerned Professor February 9, 2011 Puffery, deception and Ethics Considering the contemporary business environment defined by cut throat competition, especially in the pharmaceutical sector, advertising has become an integral part of the sales and marketing strategies....
2 Pages (500 words) Essay

Pfizer - Puffery or Deception

The author of this essay "Pfizer - Puffery or deception" gives detail information about Pfizer.... It can be determined that a company has crossed the line between puffery and outright deception when they make a claim that cannot be supported by facts.... It would be better if Pfizer employed someone who was a practicing physician so that their claims could be validated....
1 Pages (250 words) Essay

Pfizer - Puffery or Deception

The paper "Pfizer - Puffery or deception?... company crosses the line between puffery and outright deception when it tries to proclaim something without facts.... discusses Doctor Jarvik's persona and his presence in television commercials for Pfizer.... The author of the paper critically analyses the Pfizer's advertising campaign and provides his own point of view on this type of ads....
1 Pages (250 words) Essay

Exploring Business: Pfizer

Seeking celebrities that actually have used Lipitor are more in-line with regulatory framework guidance for advertisers to avoid consumer perceptions of deception.... deception, however, would occur when a product makes claims it cannot achieve, such as promising cures to illnesses from a vitamin marketer that are not supported by research or actual human consumption.... Consumers can also contact the Federal Trade Commission to investigate allegations of blatant deception allowing for expert scrutiny and inquiry....
2 Pages (500 words) Essay

Christianity and the Meaning of Life

This essay stresses that while Hinduism is the oldest religion in the world, Christianity has maximum followers.... Religion concerns the purpose and meaning of life.... At the same time, an individual lives in the society so he is also guided by the norms of the society.... hellip; This essay demonstrates that Christianity is one such religion, which is governed by the Church, which is a formal religious organization well integrated into society....
16 Pages (4000 words) Essay

Report on Market Compatibility

This report "Centrum Vitamins" focuses on the determination of market compatibility of centrum vitamins in Nigeria, Sweden, and Brazil.... According to the writer, in most parts, the Nigerian restriction of goods is centered on the export scene, neglecting import regulations.... hellip; In contrast, Sweden's legal systems and taxation experiences lighten burdens....
6 Pages (1500 words) Report

Viagra as a Great Serendipity

This study “Viagra as a Great Serendipity” specifically addresses Viagra which was originally created as a treatment for heart disease, but in clinical trials, its penile erection enhancing effects were noticed as well as potential marketability as the first pill for males with erectile dysfunction....
16 Pages (4000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us