Service Marketing Essays Examples - Free Topics and Samples on Service Marketing

Quality in Service Marketing
The paper 'Quality in Service Marketing" is a perfect example of marketing coursework. Costs associated with the inability of a product or a service to meet customers' specifications may be damaging to a business venture in many fronts, ranging from simple complaints, product returns, and repairs, warranty claims, recalls, to huge litigation costs resulting from product liability issues. Given the difficulty in gaining customer faith and loyalty, it is important that quality in service delivery ...
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Blueprinting and Service Marketing
The paper "Blueprinting and Service Marketing" is an outstanding example of a literature review on marketing. Marketing practices have been around for ages and as per Carratu (1987), they can be traced back to 7000 B.C. But as a concept and as a school of study, its origin is relatively new. Marketing is nothing but a set of activities put together to sell a product profitably using the right mix of product, price, promotion, and place. Till very recently, it had been existing in isolation to the ...
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Essentials of Service Marketing
The paper "Essentials of Service Marketing" is an excellent example of a research paper on marketing. This project review summarizes the research and it provides the on what was encountered in the process of looking for the information. In the review recommendation have been given on how challenges encountered can be overcome. The review findings of the research have been highlighted. Online survey The survey questionnaires were presented online to participants and various issues emerged in the ...
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Service Marketing - PayPal Customers
The paper "Service Marketing - PayPal Customers " is an outstanding example of a marketing case study. A company, organization, or individual who provides services to customers at a fee is a service provider. Pay pal a service provider provides an online way of making payments in exchange for various services and buying products, without disclosing any such information like your financial information amongst prospective buyers and sellers. It is efficient, convenient, simple to use and secure. Currency ...
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Service Marketing of Morton Sydney
The paper "Service Marketing of Morton Sydney " is a good example of a marketing case study. Morton Sydney has practical experience in the deal and renting of premium private properties in Sydney's East and City regions to the touchy, top of the line market. Having concentrated on this business for a long time, the Circular Quay office has been in charge of setting numerous record costs and seat mark deals for our customers. The group way to deal with deals and renting is dynamic, executing systems ...
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Service Marketing of British Airways
The paper "Service Marketing of British Airways" is a perfect example of a case study on marketing. The marketing of service is more complicated than that of a good as a service is intangible. It follows then that the marketing mix of service has to be more detailed and carefully chosen to influence the purchasing decisions of consumers of services. Every organization markets its services differently from its competitors in order to gain an edge over its competitors. Unlike a good whose marketing ...
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Key Theories in Service Marketing, Challenges Facing Development of Service Marketing, Factors in Satisfaction and Dissatisfaction
The paper “Key Theories in Service Marketing, Challenges Facing Development of Service Marketing, Factors in Satisfaction and Dissatisfaction" is a meaningful example of an assignment on marketing. This report discusses important aspects of service marketing and the general relevance that the service industry has gained over the years. Some challenges that confront its growth and development have also been highlighted. A recount of experiences with five service providers has been provided ...
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Banyan Tree Hotels and Resorts Service Marketing
The paper "Banyan Tree Hotels and Resorts Service Marketing" is an outstanding example of a marketing case study. In the contemporary world, most economies are anchored on the provision of services. However, marketing of services is a bit tricky for the marketer due to its inherent characteristics. These characteristics include their intangibility, lack of ownership, perishability, heterogeneity and inseparability. This paper uses The Banyan Tree Hotel and Resorts in analyzing the aspects of ...
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Service Marketing - Fogg Behaviour Model
The paper "Service Marketing - Fogg Behaviour Model" is an outstanding example of a marketing case study. Currently, technological trends focus on mobile phones is the emergence of smartphones in the industry. Smartphones led to a series of events taking place. Among the industries that benefited from this technology is the marketing industry; the opportunity is mobile marketing could not just be ignored by any firm in the world of competition. This document analyses the key feature of two applications; ...
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Service Marketing for ACCKP Organization
The paper "Service Marketing for ACCKP Organization" is a good example of a marketing case study. In recent days, organizations have adopted the technique of service marketing. This is due to the many advantages attached to it. Some of the benefits of its adoption include the fact that the modern world economies are spearheaded by service-based businesses. The benefits of service delivery have outwitted all other aspects of everyday life. Some of the benefits include the fact that it has seen ...
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Service Marketing - National Australia Bank
The paper "Service Marketing - National Australia Bank" is a perfect example of a marketing case study. Service marketing is a field of marketing that covers the trading process of services either among businesses (B2B) or between a business and its customers (B2C). A service is an economic activity provided by one party to another. Unlike in the goods market, in service market payment is made for an intangible product (Hoffman, & Bateson, 2009). Marketing of services was not common in the early ...
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Servicescape Concept in Service Marketing - Tiger Airways
The paper "Servicescape Concept in Service Marketing - Tiger Airways" is a perfect example of a marketing case study. Servicescape is a concept in services marketing originally introduced by Booms & Bitner (1981) to illustrate the impact that the physical environment has on the service process. According to Booms & Bitner (1981), servicescape is the environment where service is assembled, provided and where service providers and customers interact. Servicescape also incorporates tangible ...
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7Ps in Service Industries, Success Factors in Service Marketing, Customers Expectations, Perceptions, and Satisfaction in Service
The paper “7Ps in Service Industries, Success Factors in Service Marketing, Customer’s Expectations, Perceptions, and Satisfaction in Service Marketing” is a  cogent example of coursework on marketing. Service marketing is marketing based on relationship & value where the service-based business promotes the services provided by the business which are intangible, depends on the reputation of a single person, cannot be returned (the buyer cannot return the service) & ...
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Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability
The paper “Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability" is a spectacular version of term paper on marketing. The revolution in technology and the growth the marketing world has witnessed in every frontier has made the concept of service marketing gain more relevance. Companies who deal in services are looking towards using the extended tools and techniques to ensure that they are able to market the product properly. Marketing has a tool ...
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Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing
The paper “Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing" is a persuading variant of a literature review on marketing. Service marketing is a type of marketing that involves the selling of services meaning that it mostly deals with intangibilities. Services are marketed in order to get people to do business with a certain firm which is often in a specified location. For instance, in the restaurant business, food is provided to customers (Ennew, Watkins, and Wright, 1995), and ...
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The Service Marketing Plan of SPCA
The paper "The Service Marketing Plan of SPCA" is an amazing example of a case study on marketing. SPCA is a charity organization that started in Hong Kong in the year 1903 as RSPCAHK but became active in 1921. Its purpose is to enhance animal welfare and not only in that region but in entire China. (Orwell, 2005, p. 67). The organization is not a governmental organization therefore; it operates under elected committee members. Its operation funds are attained from public donations, fund-raising, ...
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The Service Marketing of Virgin Atlantic Airways
The paper "The Service Marketing of Virgin Atlantic Airways" is a wonderful example of an assignment on marketing. Dear Mr.: We thanked you for calling our attention to the food and entertainment during your travels from Mumbai to Heathrow via our Virgin Atlantic Airways. We value what our customers like you think and say. We recognized all those problems that you mentioned in your email to us. We understand your predicament in having to endure nine (9) hours of travel time without food and entertainment. ...
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How Principles and Practices of Service Marketing Apply to Movies
The paper "How Principles and Practices of Service Marketing Apply to Movies" is an outstanding example of marketing coursework. Cinema is a theatre or place availed or prepared to offer the public film views at a fee. Cinema can also be defined as an act of availing movies to the public of viewing or watching. Cinema is a service which has given many individuals and organizations bus9ness around the globe. Cinemas are technological presentations which ensure members of the public get big screens ...
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Service Marketing in Emirates Airlines - Areas for Improvement and Constraints
The paper “Service Marketing in Emirates Airlines - Areas for Improvement and Constraints” is a fascinating example of a case study on marketing. Service marketing as defined by Hoffman & Bateson (2010) as the gain, contentment or doing that is offered for trade or is provided with the purchase of a good as a means to sell a company to the consumers. The case study is about a customer who is not satisfied with the services offered by Emirates Airlines. Looking at the case study, ...
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Service Marketing: The Experience of the Breakdown in Service Provision
The paper "Service Marketing: The Experience of the Breakdown in Service Provision" is a wonderful example of an assignment on marketing. The search for better and satisfactory services has been on the rise over the past decade. The provision of good service guarantees the service provider repeat customers and thus an ever-expanding and loyal customer base (Lusch, Vargo & Obrien 2007, p. 5). Service encounter is thus the service experience from the customer’s own perspective. My encounter ...
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