An Investigation into the Current Success Factors for Small and Medium Enterprises in Thailand - Thesis Example

The paper "An Investigation into the Current Success Factors for Small and Medium Enterprises in Thailand" is a perfect example of a business thesis. This study is concerned with identifying possible business success factors i.e. characteristics of the business organization, its management, its relationships with other entities and other contextual variables that lead or contribute to the business becoming successful. Furthermore, the focus is on a particular type of business and on those belonging to a particular country.

The type of businesses involved in this study is small and medium business enterprises (SMEs), which are characterized by being relatively smaller than larger enterprises (LEs) in terms of the number of employees or amount of fixed assets. The geographical region in focus is the country of Thailand in South East Asia. A range of different types of SMEs will be included from various sectors so that the findings are representative of Thai SMEs in general. Thus, it includes the production, wholesale and retail sectors.

We shall adopt the classification of SMEs as defined by the Thai Institute for Small and Medium Enterprises Development (ISMED, 2010) as follows:• Enterprises in the production/service sectors: no more than 200 employees or no more than Baht 200 million in fixed assets.• Enterprises in the wholesale trading sectors: no more than 50 employees or no more than Baht 100 million in fixed assets.• Enterprises in the retail sectors: no more than 30 employees or no more than Baht 60 million in fixed assets.

Similarly, the study will not be confined to SMEs in a particular area of Thailand because that would not necessarily be representative of Thai SMEs. It will be concerned with SMEs that are typical of Thai origin whether from the capital, other cities or the rural areas of Thailand.Problem to be studiedThe problem to be studied is how Thai SMEs can overcome the myriad of problems they face in being successful. Despite the large number, significance and potential of SMEs, they are more likely than us to be faced with a number of problems and limitations.

These are primarily related to the areas of administration, management, finance, technology, human resources, and marketing (Garengo, and Bernardi, 2007).