Apple iPhone SWOT Analysis Introduction According to Sutherland, the development of the iPhone changed the mobile phone market since it was an innovative and a unique product than the rest in the market. The iPhone performance in the market was increased due to the Apple Computers Inc brand reputation and customer loyalty. However, iPhone has developed itself as a brand and does not rely on Apple Computer Inc reputation for its performance. The Apple iPhone has its own strengths, weaknesses, opportunities and threats that are different from the SWOT analysis of Apple Computers Inc. This shows that iPhone as an independent product whose performance can be distinctive from that of other products by Apple Computer Inc.
The iPhone has had an advantage based on the reputation of Apple Computers Inc that it has established over the years. The iPhone has lived to this reputation and delivers value that was projected. Strengths The iPhone is compatible with a variety of devices such as iTunes and Apple TV, which allows wireless connectivity to the large screen. Boone and Kurtz (2011) add that the iPhone has compatibility with various Mac OS software devices, which means that the iPhone has limitless potential for upgrading. The innovativeness in iPhone is unmatched, since it combines many functions and applications in one device. The Mac OS X software ensures that users can easily recognize their actions they perform on the application.
Ferrell and Hartline (2010) assert that the touch screen of the iPhone makes the operations exceptionally innate, which was not available in other mobile handsets in the same category. The iPhone provides quality that is way above that of its competitors. The software suite of the iPhone is resistant to computer virus and is easy to use. Moreover, iPhone has the most scratch resistant and brightest screens in the market. The iPhone casing has a metallic finish that is light and durable (Boone and Kurtz, 2011). Weaknesses According to Fine (2009), a product that has strengths also has weaknesses. Most of smart phones target the business world; however, the iPhone does not target the business world; thus not compatible with the business people. The iPhone is expensive, and only targets the high end market, and it does not have lower priced models for the middle and low end markets.
Moreover, the accessories of the iPhone are expensive and do not have an expandable memory. Opportunities Ferrell and Hartline (2010) note that the iPhone has a variety of opportunities such as forming a partnership with other companies and businesses, which will increase their market penetration. There are also strategic issues that the company faces and must implement in order to be in a better position in the next three to five years.
One of the is the need for innovation that can be done to increase the number of models and features of the iPhone. It has a vast untapped market and by increasing the number of models, they can effectively tap into it. Sutherland (2012) explains that iPhone faces threats from mobile companies producing mobile phones using the Android OS. Moreover, it has a few models in the market; thus limits the range of choices for consumers. The iPhone is expensive; thus it faces a threat from cheaper models and substitutes in the market. Threats The iPhone is only available in selected stores and countries, which greatly limits its availability to customers who cannot access it.
The iPhone market is largely in the USA, UK, Japan and parts of Europe. Therefore, it is important to create more distribution channels and availability to all customers around the world and not only in selected countries. Another strategic issue facing the iPhone is diversification, which can include innovation, design and features. Creating a various models of the iPhones with different designs and features increases the diversity of the iPhone, which in turn increases the number of customers (Ferrell and Hartline, 2010). References Boone, L.
and Kurtz, D. (2011). Contemporary Marketing. New York: Cengage Learning http: //books. google. co. ke/books? id=-e0Yt7AxEV0C&pg=PA393&lpg=PA393&dq=Boone, +L. +and+Kurtz, +D. +%282011%29.+Contemporary+Marketing. +New+York: +Cengage+Learning&source=bl&ots=ct1bACpZFR&sig=xSvuC7baFhqaWHNzelUh7BcRK6g&hl=en&sa=X&ei=NTF5T4K0Euqw0QWQ-LTFDQ&redir_esc=y#v=onepage&q&f=false Ferrell, O. and Hartline, M. (2010). Marketing Strategy. New York: Cengage Learning http: //books. google. co. ke/books? id=cOKMr4Fpqc0C&pg=RA2-PA4&lpg=RA2-PA4&dq=Ferrell, +O. +and+Hartline, +M. +%282010%29.+Marketing+Strategy. +New+York: +Cengage+Learning&source=bl&ots=nTOiQmz2NM&sig=mBskd5KbZnwC3Iy-pApd3CyLVSw&hl=en&sa=X&ei=xzF5T6egFuPM0QXPuamWDQ&redir_esc=y#v=onepage&q=Ferrell%2C%20O. %20and%20Hartline%2C%20M. %20%282010%29.%20Marketing%20Strategy. %20New%20York%3A%20Cengage%20Learning&f=false Fine, L. (2009). The SWOT Analysis: Using your Strength to Overcome Weakness, Using Opportunities to Overcome Threats. London: CreateSpace. http: //www. google. com/url? sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCQQFjAA&url=http%3A%2F%2Fleaderconnections. com%2Fresources%2FLeadership%2520Excellence%25200209_ap. pdf&ei=TDJ5T4_AB8mS0QXd_ay1DQ&usg=AFQjCNHKraVGVDnlTbzwMxrys_oGmE0TtQ&sig2=25KpWJng75vxxaOoDUXkPQ Sutherland, A. (2012). The Story of Apple. New York: The Rosen Publishing Group http: //books. google. co. ke/books? id=h9skAbwqd9UC&pg=PA13&dq=Sutherland, +A. +%282012%29.+The+Story+of+Apple. +New+York: +The+Rosen+Publishing+Group. &hl=en&sa=X&ei=vzd5T9CNEKGk0QWpxv27DQ&redir_esc=y#v=onepage&q=Sutherland%2C%20A. %20%282012%29.%20The%20Story%20of%20Apple. %20New%20York%3A%20The%20Rosen%20Publishing%20Group. &f=false.