The paper “ Relais Christine Boutique Hotel - Situational Analysis, Market Strategy, Strategies, Cost, and Implications” is a spectacular variant of the business plan on marketing. The assessment will focus on the Relais Christine Boutique Hotel in Paris, France. Relais Christine Boutique Hotel comes out as a luxurious entity aiming at the preservation of its intimacy of the private residence. The hotel exists at the heart of Saint-Germain des Pres, thus, 700m from Notre Dame. In addition to the services, the company tends to provide a lovely garden, as well as a fitness center.
Relais Christine Boutique Hotel aims at exploiting the modern styled rooms with free Wi-Fi, as well as a flat-screen TV with the satellite channels. The rooms also have air conditioning. On the other hand, certain rooms at Relais Christine Boutique Hotel tend to have direct access to the garden and private terrace. One of the issues, which makes Relais Christine Boutique Hotel's destination worth visiting is its appropriate location just off the Seine within the context of Paris. Additionally, the Relais Christine Boutique Hotel plays a critical role in offering concierge, as well as bicycles.
Furthermore, Relais Christine Boutique Hotel tends to have a convertible Smart Car for the visitors to rent at an extra cost. IntroductionThe purpose of this report is to engage in the presentation of the formal written marketing plan for the Relais Christine Boutique Hotel in Paris, France. The report will focus on the integration of appropriate strategies in pursuit of the set objective or purpose of the research. The marketing plan will incorporate tracking and analysis of customer behavior, as well as conversions. The marketing plan will aim at enabling Relais Christine Boutique Hotel to drive customers to the websites.
The report will also integrate fully detailed costs, examples, and implementation concerning strategies. In the achievement of the purpose of the marketing plan, the report will focus on the integration of diverse sections. This is through assessment of the target market of the hotel, marketing strategy, marketing mix, strategies, and implementation of the most appropriate approaches.
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