Essays on Melbourne City Football Club Funding and Sponsorship Essay

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The paper "Melbourne City Football Club Funding and Sponsorship" is a great example of a Business essay. Melbourne city football club is an Australian based football club based in Melbourne, Victoria. Melbourne city football club competes in the Australian A-league. The Football Federation Australia licenses the club. It was founded in 2009 as Melbourne Heart and the club used the name until 2014.  The facility used to run the club is based at La Trobe University and has a stadium known as Melbourne Rectangular Stadium where they play their home matches. Melbourne city football club has a youth team that also competes in the National Youth Premier League and a National Premier League team that participates in the National Premier League. Sponsorship helps both the club and the sponsor.

As the sponsor, Etihad Airways expects to benefit from the club sponsoring is as the club expects to benefit from their sponsorship. Melbourne City Football Club expects to benefits from the sponsor’ s funds that would help it meet its operations and expenses, for example, field maintenance, paying players, coaches, and other club staff. From the deal with the club, Etihad Airways expects to use the club to promote its services to the public. In the sponsorship deal, Etihad Airways will be receiving brandings with the Melbourne Football Club.

The Club will be including the Etihad Airways logo on the front of the players' Jersey and their training kit. The branding will also be done on the stadiums during the matches and even when the matches are not on. Australian premier league is gaining its popularity and the sponsorship of Melbourne City Football by Etihad Airways indicates the company’ s commitment to sports activities in Australia and other parts of the world. Besides the branding and the opportunities for branding Etihad Airways, both the parties to the sponsorship will be working closely to create football schools for the children, promoting airfares for the fans and club members, and to organize regular competitions for the fans. In return, the Melbourne City Football Club will expect the Etihad Airways Company to raise awareness of their products and services by sponsoring more soccer events and activities.

Sports provide entertainment, loyalty, passion, and are able to reach out to the world’ s demographics thus building an environment that has no boundaries.

Therefore, as Melbourne City Football club offers entertainment and loyalty to its fans, the sponsors' products and services will be promoted since the club expects customers to extend their loyalty to the sponsors' products and services.


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