Bringing Uniqueness in Business Offering to Fast Food Cravers in Liverpool at Pocket-Friendly Prices - Example

The paper “Bringing Uniqueness in Business Offering to Fast Food Cravers in Liverpool at Pocket-Friendly Prices” is a valuable example of the business plan. Fresh Fries is in the fast-food business based in Liverpool. It is located on Mcnon road. It will be offering its customers hot and cold food like hotdogs, burgers, salad, and sandwiches. Owing to a high level of competition it would leverage its business location and strategy to gain long-term sustainability.It aims to offer a unique menu of food along with a high service standard that will build long-term relationships with its potential customers.

This is also aimed at generating repeat business that will make customers brand loyal and also add value to the brand i.e. Fresh Fries.The target market of Fresh Fries considers various demographic factors. It would cater to the lower and middle-income groups. It targets all ages i.e. youngsters, college-goers, high school students, and young families. It would consider the needs of either of the sex i.e. male and female and customize their menu accordingly.It would follow a penetration strategy in terms of pricing and various differentiation strategies to reach its target market.

Since it targets the lower and middle-income group, the prices of its products will be competitive and will be backed by high service standards.It would use the internet platform to strategically design its distribution. Apart from the outlet located in Mcnon road, it will have mobile vans that will also add to the supply and distribution. The location of Fresh Fries is its advantage as Mcnon road is always busy owing to many offices and shopping plazas. It would use various promotional campaigns that will help the target market identify the brand.2. The Industry 2.

1 Fresh Fries’ relative position In the UK and especially in England, growth in fast food expenditure has witnessed rapid changes. The industry saw the growth of many bakeries, fancy restaurants, and fast food joints. In England, an average individual and household spend nearly 50% of the total expenditure on food items whereas recreational and entertainment spending accounts for 15%. Public survey data shows that fast food joints have witnessed increased popularity in England.