What Makes Apple One of the Most Popular Electronic Companies in the Global Marketplace - Example

White Paper Business Report INTRODUCTION Apple Inc. is one of the leading multination business headquarter in California, the US, involved in designs, manufacturing and sells electronics products. It is an American based company renounced of the designing as well as developing computer based on the market demand. The company also provides the online services and computer software as well as personal computers. The company operates its business in the several countries around the world. Besides, the company regularly introduced new products based on the changing demands of customers and market. Additionally, business involves into embracing new product strategies that different from its competitors and attains leadership position in manufacturing and distribution of electronic gadgets and mobile phones. Apple iPhone and iPad is two-district product that high successful in market. The company mainly distributes the products under the brand name Apple with the help of retail stores. The company develops good collaboration with the retail stores of several countries to distribute the product to end users (Apple Computer Inc., “Company Profile”). THESIS STATEMENT This paper intends to highlight the background of Apple Inc. including history, key products and executive leaders. Additionally, paper also assesses the informational report including financial stability along with stock performance, employment opportunities as well as employment benefits. Besides, help to determine the whether the company is good employment choice for people or not. BACKGROUND OF COMPANY History. Apple Inc. is one of the successful computer manufacturer companies, which has been founded by Steve Jobs and Steve Wozniak with introduction of first personal computer i.e. Apple I in 1976. However, Apple I product was unable to create strong demand in the market and after the failure of Apple I, company launched the product Apple II during the year 1980, which was regarded to be successful raised the demand in the market thereby company made it strong position in market. Besides, Apple faces significant competition with entering the IBM in the market during the year 1983. Additionally, high level of competition is key reason for failure of Apple III. During the year 1984, Apple introduces its first mouse driven personal computer (Apple.Com, “Testimony of Apple Inc”).With the increase in high level of competition company faces several problems in the market and in 1997 and considerable lost hundreds millions dollar, which has negative impact over the company. After joining Steve Jobs as a CEO of the company, business recognizes improvement in its performance. Steve Jobs made an agreement with Microsoft for doing and enhancing the business performance. During the 2003, the company developed iTunes music store along with online store to gain high market diversification. Besides, iTunes music enables customers download music as well as album online, which thereby play considerable role in increasing the profitability. Apple collaborated with automobiles companies such as Honda, Volkswagen and Audi to distribute the iPod product in the market. Later on, Apple also launched mobile phone having the facility of iTunes music by associating with Motorola (Apple Computer Inc., “Company Profile”). Key Products. The key products of Apple Inc. includes manufacturing and distribution of product including personal computers, laptops, mobile phones, iTunes music along with iPhone, iPad and iPod as well as online services. Company emphasizes over introduction of new designer and good quality products that enable the company to increase the demands of products in the market and raise the profitability of the company (Apple Computer Inc., “Company Profile”). Executive Leaders. Steve Jobs was the co-founder of Apple Inc. after the great loss of the company in 1997 Steve position as Chief Executive Officer of the company. Additionally, there are several directors in the company having the position of higher authorities. The company also has several executive leaders as in the post of Senior Vice President but the job responsibilities of executive leaders differ from one another (Apple Computer Inc., “Company Profile”). (Source: Apple Computer Inc., “Company Profile”). From the above table reflects the position of Board of directors of Apple but the directors of the company are not in its executive board. On the other hand, the senior vice presidents of the company are included as the key board of directors of the business. Besides, there are several senior vice presidents involved in financial work, industrial design, iPod division and software engineering departments. They are regarded as major executive leaders of the company who provides the greater contribution in respect of improvement of the performance of the company in the contemporary era (Apple Computer Inc., “Company Profile”). INFORMATIONAL REPORT Financial Stability including Stock Performance. In the earlier stage, financial condition of Apple and the performance of stock market of company share are not good. Company faces lot challenges in the market with enters of IBM and Microsoft. Besides, company faced lost in terms of making Apple I product, which was failure in the market. Moreover, the company also faced great loss of hundred million dollars because of failure of earlier products and has negative effect over the financial performance of the company. Additionally, market share of the company also declined and it affects the overall performance of the company. During the year1980, the business growth of the company was increased due to the successful of Apple II product. However, during the time of 1991 to 1993 the financial position has significantly fallen. The new start of Apple Inc. was beginning with Steve Job taking the position as CEO during the year 1997. The financial position of the company was improved along with the performance of the stock market. In the current scenario, Apple is one of the leading computer manufacturing companies in the global marketplace (London Edu, “Apple Computer’s Financial Performance”). Employment Benefits. Apple is the one of renounced electronic companies provides many benefits to its employees in relation to training program, wages along with accommodation benefits. During the time of training program, employees of the company obtain the knowledge regarding their job role along with the uses of technology. Apple use advanced technologies to improve the quality of products and meet the changing demand of customers. The company also focuses over the requirements of employees along with customers. In this regard, the company provides healthy working environment and good infrastructure environment to its employees so that they can perform work effectively and attain the organizational goals. Besides, company also provides extra benefits in monitory and non-monitory term based on the performance of employees (Apple.Com, “Testimony of Apple Inc”). Employment Opportunities. As a leading company, employees get several opportunities to develop their career. Company provides several opportunities to its employees to take the position of executive, leader, manager, executive officer, senior executive officer, vice president and senior vice president. Based on the performance and performance employees can improve their career growth in the company. The higher authority of the company hires the employees based on their qualification, experiences and able to perform efficiently with them. With improving the performance, employees of the organization promote to other position and employees get the chance to undertake new responsibilities and higher position, which is regarded as one of the opportunities for the employees in the organization. Apparently, good brand name the employees of the company are able to sell the product and meet the demands of customers (Apple.Com, “Testimony of Apple Inc”). Analysis of Criticism. Apple Inc. received various criticisms in terms of its products and music store among others. Additionally, company faces argument regarding the ecosystem for its music store. The company also has received criticism over its iPhone to reduce post-launch price of products. The company has also been criticized for the method, which is used to control information. These all criticisms negatively impacted over the performance of company. In this regard, it can be evaluated that the company need to focus on aspect of criticism and try to solve the controversy attract with them. Their several criticisms, which has been received by the company that negative impact for improvement of performance of the company. Year by year the company focuses over improving the quality of product by using the high technology and set the price of products based on the quality of products. Improving the ecosystem of music the company is able to controversy about the music store (Apple.Com, “Testimony of Apple Inc”). EVALUATION THAT APPLE INC HVE GOOD EMPLOYMENT CHOICE In the earlier stage, the company faced several problems and challenges to develop its market position. During the year 1997, the company faced great financial loss that led Steve Jobs to join as CEO, which enable the business to regain its market position along with its financial position. The company has also been criticized for various aspects but the company has overcome with the problem and hold strong position in the market. Year–on-year the company focuses over introduction of new designer and good quality products to make the life of customers easy and comfortable and thereby earn significant revenue. Currently, the company have good brand name in the market with high profitability position. Apple products have been produce using advanced and superior technologies that differentiate it with its rival’s products. The company also provides various growth opportunities to its employees. In the current trend, Apple manufacture and distribute products with its brands name as well as brand logo in the market so that customers can easily identify the Apple products. Customers have also the belief and attachment on Apple products, which is one of the advantages of the company that enables them to hold significant position in market. This provides for a better opportunity for the employees to develop their career. As per my viewpoint, Apple Inc. provides a good platform whereby employees can work effective without any problem with high opportunity of growth in their career. In the present day, there are no internal as well as external issues that company faces in the market therefore the company can be regarded to be good employment choice were people can make their strong career (Apple.Com, “Testimony of Apple Inc”). CONCLUSION From the above discussion it can stated that Apple is one of the most popular electronic companies in the global marketplace. The company operates its business from American expands its business in the several countries including Australia, Canada, UK and Asian market among others. The company also maintains good relationship with the retail stores of various countries to distribute the products in international market. The company faced several challenges during the initial stage after introduction of first personal computer in the market. The company provides many benefits to the employees in relation to wages and accommodation. The company also provides good working environment to its employees so that they can perform their work efficiently and thereby high customer loyalty. The company has also been criticisms in terms of products, price and music store at various instances. Nevertheless, from the above discussion, it can be concluded that in current context, Apple Inc. has noteworthy brand name and good position the market and company is regarded to be a good employment choice. Works Cited “Company Profile.” Apple Computer, Inc. 2006. Web. 12 June 2015. “Testimony of Apple Inc.” Apple.Com. 2013. Web. 12 June 2015. “Apple Computer’s Financial Performance.” London Edu. 2008. Web. 12 June 2015. Read More