Business Essays

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Brand equity is a positive image established through recognition of the company name and products.

With increased cost control measures in most companies and banks, the internet is once again the focus on reducing the cost of production (Julie Meringer, 2002). Increasing productivity with a reduction in overall production cost is in the pipeline and is expected out of every new system that should go on stream.

Both theorists and practitioners of management agree that most businesses are currently facing communication problems called barriers, huge or small. Most of these barriers can be seen that hinders effective work varying in volume. “It's no less of a barrier than the noise of a pneumatic drill punctuating the conversation of two people in the street”.

Sustainable development is a total concept of harmonizing the use of resources, investment, developments, and the changes brought about in the organization. It has to be a joint effort of Public and Private entrepreneurs with regular inputs of wealth from industry. The benefits must also percolate down to the poorest of the poor.

The term Strategic group was first coined by Hunt while analyzing the pharmaceutical industry. By definition, a strategic group consists of those rival firms with similar competitive approaches and positions in the market. Companies in the same strategic group can resemble one another in several ways.

The author states that according to the FASB’s website, this project is being deliberated due to the fact that the guidance provided in Statement 141 is believed to be inadequate or inconsistent with the conceptual framework. Therefore, the focus of this project is the issue of the existing guidance for applying the acquisition method.

B & Q is a part of the DIY sector, which experienced a period of vigorous market growth from1996-1999, was mainly due to upturn in house sales. In volume terms, the market grew by a total of 56.8% from 1995 to 1999. Many services offered as well as the values by which consumers judge a brand and retail in their purchase decisions are intangible.

A risk associated with making forecasts or estimates focuses on the matter of predictability. Defining risk is complicated by the fact that it can be decomposed into two components: likelihood and impact. When a risk event is considered from the perspective of likelihood, this colors whether the company or its financial officers think it is risky.

This study would be beneficial to the management of Tokyo Disneyland and other theme parks. This may provide information on the best way of how to make their theme parks more marketable.This research venue for this study will be in Japan only, specifically, in the vicinity of Tokyo Disneyland.

 Alignment is stated as a process which is supposed to be flexible in order to allow amendments to suite the changing business environment. Consumer needs are of utmost importance and are described as vital in the planning process. Other role players in the business enterprise are also given priority in the planning process.  

The future prospects for Boots Alliance appear to be wide. Indeed, its unprecedented merger has become an important event in the industry. Basically, the immediate aim is to improve its market share. The company needs to remain highly competitive in the coming years. In doing this, there are three core initiatives that have to be pursued.

Currently, Rolls-Royce plc (formerly Rolls-Royce Limited), based in Derby, is enjoying a high degree of success in the marketplace, even with longstanding competition from American companies Pratt & Whitney and GE, and part of the reason for their present success seems to be increased military contracts since 9/11 and investment in leading-edge information technology within the company.

The author states that the UAE has a growing reputation for its expanding business activities and leisure features. The recent rise in the prices of oil, which resulted in the strong GDP growth, has surely made the Middle East attractive enough for the investment of capital. The UAE is seeing a boom in the construction industry.

The author of the paper states that Procter & Gamble (P&G) is one of the leading FMCG companies of the world that has wide acceptability for its goods and has an international market. It is, in fact, one of the oldest of the corporations to be classified as a transnational corporation (TNC).

Concerns over the increasing congestion of the Gatwick Airport have heightened of late. This airport operates currently on a single runway and there is a projection that after 2015 should things continue this way, the airport will be unable to function or will have to redirect most of its activities to other areas should things remain unchanged.

Here it is the strategy of Microsoft, ”an American multinational computer technology corporation” which “develops, manufactures, licenses and supports a wide range of software products for computing devices.” Microsoft is a good example of a corporation which adapted itself to new terms of the market and innovations in the electronics industry.

The author states that it is having a well-reputed name in the Kingston area and it attracts many tourists and visitors to this place mainly due to the service and the reputation. This place gives the main attention to the people's service. This attracts the number of people to this resort.

The company faced massive labor union strikes between the 80s and 90s, particularly in the 90’s strike it is said that the company had great loss not only in the sales of the products but also in the maintenance of the plants in various states, it is also said that the Caterpillar Tractor Company was shut down by 20,000 workers. 

A person can start ventures in different states if it does not violate legal norms and regulations. Businesses in different states can provide a picture of such aspects as leadership, communication, performance management, and so on. Instead of learning about such aspects of a partner or target company after the fact, you can learn a great deal during this process.

Managers are often confronted with situations to choose between performing an operation either in-house or getting it outsourced. In the process of taking a decision on whether to outsource or not, the important aspect to be considered apart from the qualitative aspects is the 'Relevant Costs'.

This Act was designed not only for fair trade practices but also for the purpose of mutual acceptance of qualifications, harmonizing company law, imposing taxes and levies, the support of government to industries and other aspects such as government initiatives which enhance or diminish the advantageous position of a company.

A major development has caused an increase the overall prices of food especially food served in food outlets. Hence there is increased pressure on food outlets to provide quality food along with excellent service so that customers can distinguish home from a restaurant and justify the high prices they have to pay for eating out.

Not only is the NBA among the four main North American professional sports leagues but its players are also the world’s most lucratively paid sportsmen, going by the average annual salary per player. Many attribute the success of the NBA to its culture and the manner in which it has managed to integrate its culture into its operations and goals.

Granite Construction Inc analysis also shows that, to minimize the risk often associated with the construction company, the company has its own production unit of gravel and other stuff. Thus money from the sale of this stuff can be used to compliment it other major activities.

Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprise the basic components of a business management strategy. Preparing a business management plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become a hurdle in the future development of the business.

The scope of this proposal is to synthesize the company’s operational issues and offer a research strategy that will inform the company regarding the question within a specific time and budgetary restraints.  The primary focus of this proposal will be background and objectives, a brief on the issues, and then setting forth data collection methods.

DFD, Direct Flower Delivery, is a Web based company to cater the Flower needs of people of UK. Its inception into the business is with a sole motive of delivering "Custom designed Flowers with a mouse click". This Report is a Prototype design and documentation details of a web site called “Direct Flowers Delivery”.

According to the paper Allison Madison has been in agricultural production since 1980s. He inherited a vast land at different locations. All together he inherited about 1150 acres. Only about half of the total farm land was cultivated at the initial stage. Hence there the capital base was small. The turnover was about $89,500.00. 

Toyota has now emerged as the world's biggest carmaker and the most profitable automaker. In the year 2006, it could sell around 2.5 million cars and trucks (Komenar, 1997).  Not surprisingly, in the next two years, the company emerged as America's third most admired company after General Electric and Starbucks.

Some forms of security allow creditors to seize collateral assets immediately upon default. However, modification rules can alter rights that pertain outside bankruptcy. Some modification rules allow courts to over-ride the power of creditors to confirm or veto plans for whole corporate reorganization.

The capital structure of firms is a crucial issue that can lead to failure or success. Through the years, concepts were developed to fully understand the value of the subject. In boosting the capital, companies have resorted to using their capacity to acquire debt. This power has either catapulted firms to success or punctured companies to failure. 

L’Oréal is the world's largest beauty products company including makeup, perfume, hair, and skincare as well as conducting cosmetology and dermatology research. It also owns several brands such as Maybelline, Lancôme, and Redken and several European brands. L’Oréal reported revenues of $19.8 billion in 2004 with more than 52,000 employees worldwide.

To understand this better, let us first look at our example. The above points demonstrate that high design and design high street differ on account of perception, brand power as well as buying power. This can be applied to our example of jeans. While the post modern theory revolving around a pair of jeans is that it is a required piece of luxury that helped people break out of a monotonous style of dressing, and made comfort the foremost consideration; the modern theory begs to differ.

The region is composed of small firms, which would imply that small business activity is characteristic of the region’s business and economic scenario. The sectoral spread of the firms portrays the profile of the region with its mix of traditional industrial and agricultural activities, combined with business and financial services. 

Deposit and credit risk-free rates can increase or reduce economic growth. It explains an existing interrelation between economic development and assets value. If we analyze any specific asset, for example, stocks of a joint-stock company, we can surely emphasize, that the economic successes of this company, its marketing divisions influence the price behavior.

Valuation of property is a basic guiding force for real estate development. It can be simply defined as the process of calculating the market value of a real estate project at a particular time. Property developers and acquirers evaluate the value of the property for several purposes such as selling and buying, taxation, leasing.

The author of the paper states that employees at Tyrrell Company can be empowered by being provided by skills through training that will see them filling the gaps that are blank (Yousef: 2000). This will help the employees at Tyrrell Company with solving their problems at work. It equally enables the workers to build self-confidence.

The telecommunication scene is one of the fastest-growing sectors today. Rapid advancements in IT and convergence technologies have provided the all-important trigger for this industry to gain newer heights. Today mobile telephony techniques have made it possible for customers to receive a range of services on one small instrument.

In 1998, P&G’s Eаrnings Per Shаre (EPS) fell below the 14% to 15% thаt Wаll Street hаd got used to. Revenue growth, which hаd vаried between 1.4% аnd 5.5% between 1995 аnd 1999, аlso wаs well Revenue growth wаs slowing down pаrticulаrly in developed mаrkets due to the mаturity of its estаblished brаnds.

Among these institutions are insolvency laws. As this essay will argue, insolvency law is a capitalist tool necessarily created to induce entrepreneurs to continuously make high-risk investments that sustain capitalism within the market economy; consequently creating further bankruptcies, inequitable treatment among involved parties, and social problems within the larger context of the society.

The paper presents an example of continuous improvement of processes in an engineering organization. It’s a trial of the writer to include both technical management as well as non-technical management processes to make this paper handy for practitioners of PDCA in all kinds of industries. It also demonstrates both conceptual & analytical ways to solve various flow.

They intend to name this company the South East Antique Shop and continue their operations in Essex, but the registered office is to be located in Chancery Lane, London. The word company connotes an association of individuals formed for some common purpose. Such an association may be incorporated or it may be unincorporated.

One of the main reasons for passing regulatory reform bills was to make the lawmakers realize that increased competition would lead to more efficient operations that would not only lower rates in the air, land and sea industries but would also not compromise upon safety issues or quality of service.

Despite the fact that companies usually study the experience of other market participants, they also handle their own research on the pros and cons of this or that wage system. In this essay, I will compare and contrast two wage systems: concession bargaining and a two-tier system. I have chosen wage determinants as measures for comparison of the systems.

This dissertation aims at coming up with alternatives to the existing proposals for the installation of devices and discusses the benefits of the same. It also elucidates the fact that the installation of energy-saving devices will surely ensure customer retention and moreover, will reduce the operating costs in the long run.

Motivation is also affected by various psychological factors such as perception, learning, and personality. Organizations employ a large number of executives on various jobs that have a relatively limited scope of responsibility, require little initiative or decision-making, and provide little feedback about results.

Salaries offered in this career are very attractive and this is why many individuals want to join investment banks, however despite high compensation and rewards the job is very demanding and most of the employees suffer stress and as a result, they will not work as traders. There is a high risk of losing one's job as a result of underperformance.

The main objective of the report was to analyze the international marketing prospects for the nascent firm, hereon referred to as Company-A, which is based in Western Europe but intends to manufacture the mobile phone in Malaysia for worldwide distribution. The report examined the globalization strategies that underpinned the success of companies. 

On how rules are created, it was very pragmatic of the authors to disclose that “While it's appealing to think that they arise from clever thinking, they rarely do. More often, they grow out of the experience, especially mistakes”. How very true, nevertheless, this platitude is true not only in the business world but in life in general.

The author states that insurance is considered as being “one of the methods for handling risk for individuals and corporations. Hedging is an investment that is taken out specifically to reduce or cancel out the risk in another investment. Hedging is a strategy designed to minimize exposure to an unwanted business risk.