Capstone Project Examples

The paper "Positive and Negative Word of Mouth in Restaurant Industry" is a perfect example of a marketing capstone project. The introductory chapter covers the information of the study with the details of the background information, statement of objectives, objectives of the study, research questions, limitations of the study, importance of the research, and range of the study.…

The paper "Impacts of Social Networking on Shopping Behaviors" is a good example of a marketing capstone project. Aim: The main aim of this research paper is to assess how social networking impacts shopping behaviors. The research, therefore, seeks to understand if there is any difference between the perception of real and virtual products on the part of consumers with regard to social networking.…