The paper "Target Market of Home Depot’s" is a brilliant example of a term paper on marketing.
Defining the target market
Home Depot’s products have traditionally been targeted towards men. However, guided by significance a house carries in the personal life of a person, its attachment with women, attributes of retreat, security, and personalities compelled it to offer its DIY and home improvement products to women category. Detailed dissection of this target market goes as:
Demographic- demographics will include women customers who demand coziness, personal touch, and warmth to their residing place. It will be placed in high-class income cadre able to avail the services of professional builders and contractors.
Socio-economic- it will include factors like working class of people and those who wish to add a unique element to their baby's room or similar other section of the house.
Psychographic- psychographically, Home Depot’s products in women category will cater to the needs of urban class customers. This will also incorporate features of enhanced appearance, status and show demanded by corporate clients.
Lifestyle- Home Depot’s products will leave experience in the minds of customers who consider their home décor and furnishing equivalent to their own personality.