The paper "A Comparative Analysis of Workforce Motivation at British Airways and Saudi Arabian Airlines" is a great example of a management research proposal. This research proposal describes a study comparing workforce motivation at two large airlines, British Airways, and Saudi Arabian Airlines. The general perspective taken by the study is that, based on media reports and some analytical studies, British Airways represents an organisation in which workforce motivation can be described as “ poor” , while Saudi Arabian Airlines represents an organisation in which workforce motivation can be described as “ good” . The proposed study will take a qualitative approach to the research, which will be conducted using semi-structured questionnaires administered to employees of both airlines. 1.
Introduction 1.1 Background The two subject organisations, British Airways (BA) and Saudi Arabian Airlines, are amongst the world’ s oldest airlines, and both are considered the “ flag carriers” of their respective countries. A forerunner of British Airways, Aircraft Transport & Travel Ltd. , in fact, conducted the world’ s first commercial flight in April 1919, flying from London to Paris; this small airline company along with several others was, through a series of mergers, eventually formed into the British Overseas Airways Corporation (BOAC) and nationalised by the British government in 1939.
BOAC and several subsidiaries evolved over the next decades, with BOAC merging with British European Airways in 1974 to become British Airways (British Airways, 2012). In 1984, the company became British Airways plc. Saudi Arabian Airlines, as known as Saudia, was launched in 1945 just before the end of the Second World War when the American President Franklin Roosevelt presented Saudi King Abdul Aziz ibn Saud with a gift of a Douglas C-47 Dakota transport aircraft; four additional aircraft were purchased by the Saudi government, and the airline was organised under the management of the Ministry of Defence in 1946 (SAA, 2011).
The airline was reconfigured as a government-owned corporation with its own board of directors by a decree from King Faisal in 1963, and in 1967 joined the International Air Transport Association (IATA), initiating service to Europe via Geneva, Frankfurt, and London (SAA, 2011).
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