The paper "Consumer Behavior - United Nations International Children's Emergency Fund" is an excellent example of an essay on marketing. United Nations International Children's Emergency Fund (UNICEF), the United Nations General Assembly did the initiation of UNICEF on December 11, 1946. The aim of UNICEF was to supply food and healthcare relief to children in countries affected by World War II. In 1953, UNICEF was a stable member of the United Nations System which led to the shortening of its original name to United Nations International Children's Emergency Fund but UNICEF is still known by the famous acronym based on the old name.
The Headquartered of UNICEF is based in New York City which offers reliable humanitarian and developmental support to children and mothers in developing countries. UNICEF mainly depends on contributions made by governments and private donors. For 2006 UNICEF’ s total income was $2,781,000,000. Governments donate two-thirds of the organization's resources; private groups and 6 million persons donate the rest via the National Committees. In 1965 UNICEF was given Nobel Peace Prize and in 2006 UNICEF was given the Prince of Asturias Award of Concord. Advertisements made by UNICEF need high efforts since the Non- profit organizations are unique in the sense that they function mainly to meet certain needs on need thus their advertisement should be able to convince people to agree on what the organization wants.
An advertisement made by UNICEF profit comes second but the message conveyed is very vital with the aim of raising the money to meet the needs of children. The organization must have a strong brand and a differentiating creative policy that will convey the message and make the public aware of what is required.
The message must be presented to look very important to the extent of drawing the organization’ s attention and causing the organization to act. Children’ s quality of life in terms of education, welfare, and health, requires improvement by UNICEF, UNICEF provides relief to children affected by natural calamities, education to children affected by HIV and Aids and child labor. UNICEF calls for people to chip in and defend children through donations, volunteering, by doing so people are asked to take action in supporting the projects (Barry J. M., 2011). The advertisement tries to encourage the importance of children in society.
Some of the things UNICEF encourage is life-saving which is done through the use of existing cheap technology and high impact interventions like vaccines, antibiotics, micronutrient supplementation, insecticide-treated mosquito nets, improved breastfeeding practices and adoption of safe hygiene practices stop unwanted death of mothers and children and reduce malnutrition. Other behavior encouraged by UNICEF is to ensure that children are given basic education and treated equally in terms of gender, children are protected from HIV/Aids inflection by preventing mother-child infection, virus transmission, offering pediatric treatment, disease prevention, support children affected with AIDS.