Essays on Models of Consumer Behavior Essay

Download full paperFile format: .doc, available for editing

The paper “ Models of Consumer Behavior” is a convincing example of the essay on marketing. Consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008). Consumer behavior involves factors that influence the decisions that buyers make in regard to how they choose to spend resources at their disposal. Such resources include money, time, and effort. The decision-making process involves several steps in consideration of whether to make a purchase or not.

Factors that influence the decision-making process are broadly grouped into two categories, external and internal. The first section of this discussion will provide a brief analysis of theories and concepts that have been advanced to explain the consumer decision-making process. This will be followed by an evaluation of the external factors that influence the consumer decision-making process. In conclusion, this discussion will provide a brief summary of the key concepts highlighted in the discussion. The focus of this discussion is to provide an analysis of the external factors that influence buying decisions in the fast-food industry.

The modern workplace is characterized by an increase in the pressure of longer working hours and subsequent time constraints. This has resulted in an increase in the number of people that prefer to have their meals in fast food outlets. With limited time to prepare meals at home, more people are finding it more convenient to consume fast food at work, in their cars, or on the trains (Armstrong at al. , 2004). The trend has also been necessitated by the effects of recent societal development. Previously, women were obliged to stay at home and prepare meals for their households.

Women in the 21st century have become more financially independent, resulting in an increase in the need for them to find remunerated work. The concept of a meal which essentially referred to the sharing of food has in modern times been replaced by short eating breaks. This trend is further compounded by the fact that most consumers of fast food are typically young people who have irregular eating habits and times.

References

Ajzen, I., 1991. The theory of planned behavior. Organizational behavior and human decision making, 50, 179-211

Armstrong, D., Hemphill, C., Saeed, M., & Methvin-Terry, J. (2004). McDonald's corporation case study. Minot State University Human Resource Management [BADM 537] course case study assignment.

Bateman, T. S., & Snell, S. A. (2004). Management: The new competitive landscape [2nd Ed.]. McGraw-Hill: New York, NY. Commins, P. (1997).

Baggozi, R., et al., 1990. Trying to Consume. Journal of Consumer Research, 17, (2) 127- 140.

Ferrel, O. C., & Hartline, M. D. (2005). Marketing Strategy [3rd Ed]. Thompson South- Western: Mason, Ohio.

Leavitt, R. (2004). Fast food wisdom. Retrieved on February 22, 2005, fromhttp://www.itsma.com/News/ezine/2004/ezine0604.htm.

Loudon, D. L., et al., 1993. Consumer Behaviour Concepts and Applications. 4th ed: McGraw Hill.

McDonald's US Marketing Plan in Question. Retrieved on January 24, 2005, from

McDonald's application of marketing mix. Retrieved on May 2, 2013, http://www.bized.ac.uk/compfact/mcdonalds/mc25.htm.

McDonald's Company Information. About. Retrieved on February 20, 2005, from http://www.mcdonalds.com/usa.html.

Miller, K., 2005. Communication theories: perspectives, processes, and contexts. New York McGraw Hill.

Peter, P. J., et al., 2008. Consumer Behaviour and Marketing Strategy. Singapore: McGraw Hill.

Persky, J., 1995. The etiology of Homo Economicus. The journal of Economic Perspectives, 9, (2) 221-231

Solomon, M., et al., 2006. Consumer Behaviour: A European Perspective ed. Harlow: Prentice Hall.

Download full paperFile format: .doc, available for editing
Contact Us