Importance of Branding for Charitable Organizations, Methods of Brand Communication - Essay Example

I n the very first week of the course the importance of brand creation and brand management became apparent given the fact that in the current scenario, consumer loyalty to the product is defined in terms of the loyalty that the consumer has for the name of the product i.... The first week was more about learning the basics than about getting into the intricacies of brand management.... The week also focused on Keller's model of brand equity or the customer-based brand equity (CBBE) model that states in essence that making an assessment of the equity of brand name is more appropriate and therefore more needed as compared to individual product equity....

A brand with high levels of brand resonance the building blocks of brand resonance are promoting salience, development of persuasive and exciting video and photo images that depicts the brands' points of parity and difference, eliciting positive feelings that results to positive judgments, where target markets develop relationships and connection with the products, hence, deep-rooted customer loyalty (Thompson, et al.... A brand is the distinctiveness and uniqueness of a product, trade or service with which an organization that produces the said brand product or service identifies with (Low & Blois, 2002)....

The company tastes, buys, blends and packs its own brand of tea 'Miles Tea', in Minehead and emphasizes on the provision of quality services where grounding and roasting of coffee are done and packing done in Porlock.... Finest status - word-of-mouth advertising, promotion of our community mission of charitable giving Executive Summary D J Miles & Co Ltd is run by the Miles family....

In addition, the government has developed more than 200 electronic services that will enable online trading and quick communication between the two countries.... … The paper "Marketing of Coffee from Strauss Coffee Company, Brazil to Ethiopia" is an excellent example of a literature review on marketing....

… The paper "Impacts of Social Media on Traditional Marketing and communication among Stakeholders " is an outstanding example of marketing coursework.... The paper "Impacts of Social Media on Traditional Marketing and communication among Stakeholders " is an outstanding example of marketing coursework.... Marketing has massively been influenced, with the shift from traditional communication channels among the stakeholders being equally registered (Wolfe & Snyder 2003)....

Still, there are numerous challenges that Generation Y face; for instance, they lack key skills like communication, listening, time management, independent thinking, job commitment, teamwork.... Still, there are numerous challenges that Generation Y face; for instance, they lack key skills like communication, listening, time management, independent thinking, job commitment, teamwork, as well as good work ethic.... In the interviews, Officework's young employees mentioned that social media is beneficial over traditional media because it allows for personalized communication, transparency in the information shared, makes it easy to engage with the target audiences, and can reach a wider audience....

… The paper "Operational Challenges in Implementing Sustainability Practices" is an outstanding example of management coursework.... The hospitality industry has witnessed the tremendous change over the years owing to the constant developments that have been introduced into the social and communal stratification....

In this case, the concept of branding forms an imperative tool in the development of appropriate and market fitting advertisements and promotional activities.... The report reviews branding strategies adopted by Emma Waston in her bid to establish a strong brand name and identity in the entertainment industry.... A strong brand positioning in the entertainment industry will eventually increase the actress strategic competitiveness at Hollywood....