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Essays for “Coursework”

Online Retailing and Internet Marketing
The paper "Online Retailing and Internet Marketing" is a brilliant example of a term paper on marketing. Internet-marketing is the use of electronic media for the trade of goods and services. This trade might be within different firms or within different countries. The e-marketing does not only deals with the trade while the general public is enabled to do online-shoppings.…
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Factors Influencing Consumer Behavior, Patterns of Demand and Purchase
The paper “Factors Influencing Consumer Behavior, Patterns of Demand and Purchase " is a motivating version of coursework on marketing. Consumer behavior research enables better understanding and forecasting not only of the subject of purchases but also of purchasing motives and purchasing frequency.…
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Marketing Strategy for a Successful Campaign of a New Product
The paper "Marketing Strategy for a Successful Campaign of a New Product " is an outstanding example of coursework on marketing. Understanding and adapting to changing consumer buying patterns is the key to success in markets. Such understanding is not easy to accomplish, nonetheless, because the organizational trade process is repeatedly vibrant and intricate.…
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IKEA: Strategic Development Plans
The paper "IKEA: Strategic Development Plans" is an outstanding example of an essay on marketing. According to Kippenberger, (1997 pp. 33-34), IKEA is one of the world's biggest retailers in furniture and other household products. It is a Swedish based international company with over 300 retail stores worldwide.…
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Market Feasibility for Investment in India by a Latin American Mobile Firm
The paper "Market Feasibility for Investment in India by a Latin American Mobile Firm" is an outstanding example of coursework on marketing. The author of the paper states that India is one of the few countries that have been able to restore investor confidence even during the toughest of economic times.…
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Competition in the UK Ice Market

The paper "Competition in the UK Ice Market" is a brilliant example of coursework on marketing. The Ice Cream industry in the UK market is so competitive in nature by the last decades. It is seen that a scale monopoly situation exists in favor of Birds Eye Wall's Ltd, which accounts for around two-thirds of the wrapped impulse market and over half of the total impulse market.

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Social Innovation as a Concept
The paper "Social Innovation as a Concept" is a brilliant example of coursework on marketing. Social innovation is a concept that shows paradigmatic rejection of the technology-based application of innovation as enshrined in the traditional focus. This kind of innovation has transcended beyond boundary limits to inform the development and political policies.…
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Marketing of the One of the Major Automobile Manufacturers in the World
The paper "Marketing of the One of the Major Automobile Manufacturers in the World" is an outstanding example of coursework on marketing. Marketing is one of the vital business operations in any organization. Marketing ensures that an organization is able to make its products known in the market and in the process possibly attract customers.…
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Strategies That Are Relevant to Toyota Motor Corporation Limited
The paper "Strategies That Are Relevant to Toyota Motor Corporation Limited" is a brilliant example of coursework on marketing. Strategic marketing is an essential component for any company that intends to succeed in its business undertakings. Strategic marketing ensures that the company employs the right strategies in all the stages of its business circle.…
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The Strategic Marketing Plan of Autos-Luxus Group
The paper "The Strategic Marketing Plan of Autos-Luxus Group" is an amazing example of coursework on marketing. The Company in question by name Autos-Luxus Group is an automobile company that deals in the manufacture of classy and luxurious automobiles that are aimed at making the customers delighted.…
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Entrepreneurial Marketing at Shields Environmental Plc
The paper "Entrepreneurial Marketing at Shields Environmental Plc" is a brilliant example of coursework on marketing. Starting and running an entrepreneurship requires acute business management skills. Form being able to notice an opportunity and assembling all the requirements needed to start a business.…
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Convergence, Cross Promotion, Compliance, and Currency at Commonwealth Bank and National Australia Bank
The paper "Convergence, Cross Promotion, Compliance, and Currency at Commonwealth Bank and National Australia Bank" is an amazing example of coursework on marketing. The recent global crisis has forced the banking sector to look towards ways to improve their functioning and ensure that failures reduce.…
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E-Marketing System and Students Recruitment
The paper "E-Marketing System and Students’ Recruitment" is a worthy example of coursework on marketing. Organizations that have embraced technology have been proven to have increased their productivity hence more profitability to an organization. Due to technology, electronic marketing has also arisen. The companies do not have to market their products through the traditional way.…
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How the Dairy Farmers Can Use Public Relations
The paper "How Dairy Farmers Can Use Public Relations" is a good example of coursework on marketing. In all forms of business, Public relations is very important as it determines the success of the business. Public Relations (PR) is important as it helps solve marketing issues that are affecting the business. PR is used to persuade and gain support from the public of the business.…
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Comparing Apple iPhone4s and Samsung Galaxy S2
The paper "Comparing Apple iPhone4s and Samsung Galaxy S2" is a brilliant example of coursework on marketing. This report reveals that the consumer electronics products industry is an ever-changing industry. The industry keeps changing with technology. The paper also reveals that this industry faces very stiff competition among the manufacturers of products.…
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Integrated Marketing Communication as a Business Strategy in Small Service Oriented Establishment
The paper "Integrated Marketing Communication as a Business Strategy in Small Service-Oriented Establishment" is a brilliant example of coursework on marketing. Technology drives everyday lives in the world we live in. The globalization of a marketplace makes a possible corporation situated in a distant region to tender its service internationally.…
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A Flexible Work Arrangement
The paper "A Flexible Work Arrangement" is a brilliant example of coursework on management. A flexible work arrangement refers to a workplace setting that allows workers to work under a more changeable schedule instead of keeping to the traditional 8-hour workday. At present, a growing number of workers are working under a flexible schedule from different locations and some even share jobs.…
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The Importance of Motivation in Organization
The paper "The Importance of Motivation in Organization" is a good example of management coursework. One of the core functions of HRM is motivating employees to remain functional and effective in organizations. Diverse motivational strategies are available in organizations; they could be tangible or nontangible factors that lead employees to recommendable and sustainable motivational behavior.…
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Web-Based Rating Systems Designed Combat the Adverse Effects of Multimedia Marketing on Children
The paper "Web-Based Rating Systems Designed Combat the Adverse Effects of Multimedia Marketing on Children" is an outstanding example of coursework on marketing. Advertising is a pervasive presence in the lives of most American children. Estimates suggest that young people watch over three hours of television per day.…
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Consumption and Brand Perception in the Context of Self-Identities and Social-Identities
The paper “Consumption and Brand Perception in the Context of Self-Identities and Social-Identities " is an affecting example of coursework on marketing. “Our position within a certain social group and a group’s position in relation to another group is articulated through the consumption and display of certain key objects with symbolic value.…
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Recycling of Electronic Parts as Green Marketing Related Issue
The paper “Recycling of Electronic Parts as Green Marketing Related Issue" is a worthy example of coursework on marketing. All human activities including marketing are influenced by environmental issues. Most business behaviors have started being modified so as to address the new concerns of society. Some have been quick to integrate concepts like systems of environmental management.…
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Changing Consumer Behavior
The paper "Changing Consumer Behavior" is a brilliant example of coursework on marketing. There have been several kinds of literature concerning the changing consumer behavior. The literature has offered diverse and dissimilar opinions concerning the way consumers react to what is offered in the market.…
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The Role Marketing Strategies Performs for 21st Century Business
The paper "The Role Marketing Strategies Performs for 21st Century Business" is a brilliant example of coursework on marketing. Marketing communications strategies refer to the messages that are transferred within the organization and are meant to convey some information to the customer for the purposes of winning their confidence so that they can buy from the business or create trust in them.…
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Managing Customer Relationships at Circular Book Solutions
The paper "Managing Customer Relationships at Circular Book Solutions" is a brilliant example of coursework on marketing. Circular Book Solutions is a medium level company in the provision of warehousing facilities to small publishers of books. After the books are printed and bound at a printing facility, they are shipped to Circular for handling.…
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The Potential of Indian Market for Investment - Foreign Direct Investment Theories and Environmental Factors
The paper “The Potential of Indian Market for Investment - Foreign Direct Investment Theories and Environmental Factors" is a persuading example of coursework on finance & accounting. Investing in a different nation requires that the investor investigates and examines various issues so that the risk involved reduces.…
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