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Essays for “Coursework”

Multidisciplinary Nature of Knowledge Management
The paper "Multidisciplinary Nature of Knowledge Management" is a perfect example of marketing coursework. Knowledge management can be defined as purposeful and orderly coordination of organization’s people, technology, processes, and organizational structure with a view of adding value through reuse and innovation.…
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Issue of Consumer Fanaticism
The paper "Issue of Consumer Fanaticism" is an outstanding example of marketing coursework. Fanaticism can be defined as a belief or conduct that involves gullible zeal, probably, for an intensely religious and political cause or it might be sports for some cases. Sometimes, it turns to be excess enthusiasm for pastime or hobby.…
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Whether Alcohol Companies Would Sponsor Sports
The paper "Whether Alcohol Companies Would Sponsor Sports" is an outstanding example of marketing coursework. When a topic on alcohol consumption and young people come across, the most raised concern is how alcohol and sports are closely associated (Sivyer, 1990). In the modern world, sports are being more and more commercialized and sponsorships have taken over local and international sports.…
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The Impact of the Internet and other New Technologies on the Practice Of Marketing
The paper "The Impact of the Internet and other New Technologies on the Practice Of Marketing" is a perfect example of marketing coursework. Internet and new technologies have been a boon to marketers and have revolutionalized the way business models and strategies are developed and implemented. It has become much easier to get the message across to clients.…
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The Impact of Franchising on Economic Growth
The paper "The Impact of Franchising on Economic Growth " is a perfect example of marketing coursework. The impact of franchising on economic growth is felt globally. Since the 1950s, franchising has grown rapidly and is currently omnipresent in the United States. A study by PriceWaterhouseCoopers approximated that there were just about 767,000 business setups in the United States that engaged in Franchising in 2001.…
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How To Effectively Position a Product or Service to a Target Market and Developing a Suitable Marketing Mix
The paper "How To Effectively Position a Product or Service to a Target Market and Developing a Suitable Marketing Mix" is a good example of marketing coursework. In order to establish an efficient and effective business, a business should effectively seek out its target customer market. Target marketing constitutes prudent market segmentation, targeting and positioning in the target customer’s market.…
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Teams Performance and Dynamics
The paper "Team’s Performance and Dynamics" is a perfect example of management coursework. The overall team performance over the simulation round can be outlined and described as satisfactory. On one hand, the team was based on a strategic assumption that a focus on the cost of goods reduction would increase organizational profitability.…
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Identity Theft - Trends And Issues For Online Customers
The paper "Identity Theft - Trends And Issues For Online Customers" is a good example of marketing coursework. Identity theft has become the top legal setbacks in the current digital age since a host of a hacker as well as scammers steal people private data/information, driving license numbers, credit card numbers.…
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How the Workforce Is Changing
The paper "How the Workforce Is Changing " is a perfect example of marketing coursework. There seems to be no better time like this to learn organizational behavior. The pace of change seems to be accelerating daily and a great number of transformations are also occurring in the workplace. This report sets out to discuss two major questions in the field of organizational behavior.…
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Process of Designing a Decision Matrix
The paper "Process of Designing a Decision Matrix " is a perfect example of marketing coursework. In view of Cox (2003), coming up with a decision on the holiday destination has been a common challenge among many people. This is so as a result of the number of options that an individual might be faced with.…
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Psychological State of Consumer Behavior
The paper "Psychological State of Consumer Behavior" is an outstanding example of marketing coursework. Any marketing campaign is aimed at convincing the consumers that certain goods meet and satisfy their needs and wants. But what drives the consumers in selecting the product they buy is determined by consumer behaviors.…
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Motivation and Job Performance
The paper "Motivation and Job Performance" is an outstanding example of management coursework. Motivation is regarded as a process that is tasked with producing goal-oriented behaviour in a person. It is strongly associated with initiating the desired behaviour within an individual as well as directing it towards the attainment of organisational goals.…
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Factors Which Influence Consumer Buying Behavior
The paper "Factors Which Influence Consumer Buying Behavior " is an outstanding example of marketing coursework. For any marketing function to be effective, the marketing manager should be able to understand the buying behavior of the customers. This is important because it helps to develop a marketing strategy which could improve the experience of the customers.…
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Internal and External Factors Influencing the Consumer Decision during Car Purchase
The paper "Internal and External Factors Influencing the Consumer Decision during Car Purchase" is a great example of marketing coursework. This report is formulated to analyze the internal and external factors influencing consumer decision during a car purchase. With disposable income increasing after the global world crisis, the rates of a car have really gone up.…
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Internal and External Factors Affecting Consumer Behavior
The paper "Internal and External Factors Affecting Consumer Behavior " is a good example of marketing coursework. Consumer behavior is described as the study of the mental and physical processes that the consumers use to buy, consume and dispose of goods and services and its effect on the market and buyers (Ramachandran, 2009).…
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Internal and External Factors That Influence Consumers' Decisions
The paper "Internal and External Factors That Influence Consumers' Decisions" is a great example of marketing coursework. Consumers decision making is a complex discipline that has seen many scholars giving their views regarding what factors influence consumers to make decisions to purchase a product or not.…
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The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth
The paper “The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth” is a thoughtful example of coursework on marketing. Do social media have an effect on consumer decision-making? Social media has become a significant communication vehicle that individuals employ to hook up with other folks or organizations.  …
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Markets of TNT Express, Subaru Australia
The paper "Markets of TNT Express, Subaru Australia " is an outstanding example of marketing coursework. Sanitarium a company that is based in Australia in the foods and beverage industry has one of its brands; So Good Coconut Milk, performing well in the market suggested by the rise in its sales in the last 12 months (Sanitarium, 2015).…
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Influence of Marketing Philosophy on the Organizational Strategy
The paper "Influence of Marketing Philosophy on the Organizational Strategy" is a good example of marketing coursework. It is a philosophy that makes a customer and the satisfaction of his or her needs a central point of the organization’s business activities. The philosophy is steered the top management whose focus is to make their customers very delightful.…
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Is Establishing Team Work Difficult in Organizations
The paper "Is Establishing Team Work Difficult in Organizations" is a great example of management coursework. This essay presents a discussion about organisational work teams. It gives insight about tools used to analyse how teams operate in many contexts. Normal work teams can be costumed to yield to the diverse outcome as desired by the organisation.…
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What Factors Influence the Marketing Mix Strategies
The paper "What Factors Influence the Marketing Mix Strategies" is a great example of marketing coursework. A marketing mix is a business tool that is used by marketers for the purposes of marketing products and services. According to Davari and Strutton (2014), it is mainly associated with the 4ps which includes price, product, place and promotion.…
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The Uniqueness of Organizations Marketing Philosophy
The paper "The Uniqueness of Organizations’ Marketing Philosophy" is an outstanding example of marketing coursework. The marketing concept is a common phenomenon since inception. Over the years, it has evolved as the quest to satisfy consumer needs and wants and continues and through this, many organizations and individuals have been able to make profits and expand their sales volumes through marketing.…
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Different Marketing Concepts
The paper "Different Marketing Concepts" is a great example of marketing coursework. Marketing concepts are important in ensuring that customers are able to obtain adequate information about the products. In order to convince the customers, marketing concepts have to be considerate of various issues including the needs of the customers.…
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Importance of Customer Feedback
The paper "Importance of Customer Feedback " is a perfect example of marketing coursework. Feedback from customers and how it is managed is very important for businesses that are committed to establishing and pursuing long-term relationships with their customers. A word of mouth from a customer can have a powerful impact on the reputation of an organization and should, therefore, be well managed.…
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Social Media Marketing and Brand Equity
The paper "Social Media Marketing and Brand Equity" is a good example of marketing coursework. The Global market landscape is continuously changing. In this case, over the last decade, the market operations have changed ad shifted from the mere use of technology to support operations, to the use of technology and associated ICT systems as the core business operational basis.…
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