Essays on Creating Profitable E-Business Assignment

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The paper "Creating Profitable E-Business" is a great example of an assignment on e-commerce. Search engine optimization (or shortly SEO) is a well-known process of handling different areas of a Web site in order to improve its status in search engines by attracting a large number of visitors to the website. This technique is widely used by the majority of organizations that use a website for the distribution of content. In this scenario, they use a wide variety of mechanisms in order to improve the rankings of their websites.

Some of the well-known mechanisms that the majority of people adopt include improving website content and architecture and submitting the website to directory services (Rouse, 2011). Without a doubt, every second, a large number of websites are developed and published online so it is a very challenging task for them to get the attention of visitors over the Internet. Though a website can contain huge volumes of data and contents regarding a current subject presented in an interesting and interactive manner, however, it is still unable to attract a large number of visitors.

In this scenario, the majority of companies attempt to improve their website traffic by attaining a high ranking on SERPs (search engine return pages) (Strickland, 2014). In view of the fact that the majority of search engine services do not disclose their processes, for this reason, their principles for high ranking on search engine return pages can be a secret. A search engine is believed to be successful simply when it presents a user with the best results in the response of the user's search queries. If a company believes that its website is the best resource available on the Internet, it can be useful for search engines to give it the highest-ranking on their SERPs.

However, the company must have to determine and implement the best appropriate mechanism to make search engines believe that its website should appear on the top of the stack. At this point, search engine optimization plays a significant role. Basically, “ it is a complete set of practices that webmasters can use to improve their sites SERP ranking” (Strickland, 2014).

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